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All Journal Jurnal Akuntansi dan Pajak International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Business, Economics & Financial Studies Digital Business Progress Management and Business Progress Community Service Progress Economic Development Progress
Rusmewahni, Rusmewahni
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Management and Business Progress

 1 
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Focallure Dengan Kepercayaan Sebagai Variabel Intervening: Studi Kasus Masyarakat Jl. Kancil Dusun 1 Sei Rampah Rusmewahni, Rusmewahni; Hartanto, Bobby; Triandani, Mulya; Effendy, Yudi
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.236

Abstract

This research aims to find out how Celebrity Endorser and Brand Image influences Focallure Product Purchasing Decisions with trust as an intervening variable. The influences you want to know are direct and indirect influences. This type of research is quantitative research which describes the location of the variables studied and the influence of one variable on other variables. The population of this study was taken from community of Jl. Kancil village 1 Sei Rampah, specifically women. The sample taken was 92 respondents using the Slovin formula with the Accidental Sampling technique. The data analysis method uses PLS-based SEM, analyzed using outer models, inner models, and hypothesis testing using bootstrapping. The results of this research show that : Celebrity Endorser influences Purchasing Decisions, Brand Image influence Purchasing Decisions, Celebrity Endorser influences trust, Brand Image influences trust, Trust has no effect on Purchasing Decisions, Celebrity Endorser does not have a significant influences on Purchasing Decisionswith trust as an intervening variable, Brand Image does not have a significant influences on Purchasing Decisionswith trust as an intervening variable.
Strategi Penjualan Jagung Dan Kacang Rebus Di Kota Tebing Tinggi Silitonga, Dwi; Rusmewahni, Rusmewahni
Management And Business Progress Vol. 2 No. 2 (2023): Management and Business Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i2.108

Abstract

The large number of MSME people increases competition in the market, especially for small or micro business owners. Therefore, several changes are needed from business people, one of which is implementing certain strategies to market their products. A business located in Kampung Bicara area of Tebing Tinggi City sells sweet corn and boiled peanuts. To be able to continue to survive and develop in the Tebing Tinggi, of course, this business requires a good business marketing strategy. The purpose of this activity is to find out the obstacles faced and what solutions must be implemented in maintaining the business of selling corn and boiled peanuts so that it continues to grow. The obstacle found that a large number of business people of boiled corn and peanut had more interesting innovations to attract customers. The solution to this problem is to add a variety of flavors, spices or create new and unique preparations. Business people must also provide good service and be responsive to customers. In addition, by making promotional strategies through social media, such as Whatsapp, Facebook, Tiktok, or other types of social media by uploading photos of their products on social media so that they can arouse appetite and attract customer attention.
Pengaruh Human Relation, Stres Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai Pada Dinas Kependudukan Dan Catatan Sipil Kota Tebing Tinggi Safitri, Erika; Rusmewahni, Rusmewahni; Sinaga, Eka Mayastika
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.143

Abstract

Human Resource Management is the science and art of managing the relationships and roles of the workforce so that they are effective and efficient in helping to realize the goals of the company, employees and society. The aim of this research is to determine the influence of human relations, work stress and work facilities on employee performance at the population and civil registration services of the city of Tebing Tinggi. The research method used is a quantitative research method. The sampling used in this research was the Non Probability Sampling method and the type of sampling used total sampling, the number of samples studied was 30 respondents. The analytisis tool used is multiple linear regression with the help of SPSS 25.00 Software. The results of this research show that human relations have a positive and significant effect on employee performance. Work stress has a positive and significant effect on employee performance. Work facilities have a positive and significant effect on employee performance. Human relations, work stress and work facilities simultaneously influence employee performance at the population and civil registration services of the city of Tebing Tinggi.
Co-Authors Andryan, Dwi Aqil Arifin, Indra Welly Ayunda, Fitri Bobby Hartanto Cahyadi, Lukieto Dewi, Kumala Vera Effendy, Yudi Fahruzi, Alwi Gunawan, Hary Hadi, Budiman Harahap, Hastuti Handayani Ida Ayu Putu Sri Widnyani JAYANTI, SUCI ETRI Juni, Sri Karunia, Ade Mulia Masyitah, Emi Meilisa, Ingka Musparina, Musparina Nainggolan, Benhart Napitupulu, Kevin Ronaldo Martua Nasution, Nurhafiza Aini Neni Murniati Nurwijayanti Pratiwi Sitorus, Anggi Pratiwi, Nuning Prawira, Bayu Eka Putri, Abdella Rajagukguk, Frederick Rudy Sentosa Reza Kurniawan Rico Nur Ilham Safitri, Erika Siahaan, Rumiris Sianaipar, Christin Natalia Silitonga, Dwi Silitonga, Dwi Handayani Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinaga, Riduan Sinurat, Mangasi Siregar, Aisyah Syafrizal, Rodi Syahfitri, Ayunda Triandani, Mulya Wijaya, M. Dian Yuanda, Putri