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All Journal Journal of Management Review J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Jurnal Disrupsi Bisnis Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
evyanto, winda
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Citra Merek, Kualitas Produk dan Kepercayaan terhadap Keputusan Pembelian pada E-Commerce Shopee Mall di Kota Batam Ginting, Zilhi Ziyati Br; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1552

Abstract

Online purchasing decisions in e-commerce are increasingly influenced by intangible factors such as consumer perceptions of brand credibility, product reliability, and platform trustworthiness. This study addresses a key issue faced by Shopee Mall in Batam City, where a decline in transaction volume suggests potential erosion in consumer confidence. The research aims to examine the influence of brand image, product quality, and consumer trust on purchasing decisions within this e-commerce environment. A quantitative method was employed, involving 100 respondents selected using the Lemeshow sampling formula. Data were collected through structured questionnaires, which were tested for validity and reliability prior to analysis. The analytical tools included classical assumption tests, multiple linear regression, and hypothesis testing using both t-tests (partial effect) and F-tests (simultaneous effect). The results indicate that brand image (t = 2.723, p = 0.008), product quality (t = 2.569, p = 0.012), and trust (t = 3.377, p < 0.001) each have a positive and significant effect on purchase decisions. Collectively, the three variables explain 68.6% of the variation in purchase behavior (R² = 0.686; F = 69.965, p < 0.001). The findings underscore the importance of fostering strong brand equity, maintaining consistent product quality, and enhancing consumer trust to strengthen online purchasing behavior in competitive e-commerce platforms such as Shopee Mall.
Pengaruh Desain Produk, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian Produk MS Glow di Kota Batam Anisa, Rizqi; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1558

Abstract

This study aims to examine the influence of product design, brand image, and product quality on consumer purchasing decisions for MS Glow skincare products in Batam City. The background of the problem lies in consumer hesitation driven by perceptions of monotonous packaging, inconsistent brand credibility, and quality inconsistency across product batches. The research employs a descriptive quantitative approach with purposive sampling, involving 100 respondents selected based on predetermined criteria. Data were analyzed using validity and reliability tests, classical assumption testing, and multiple linear regression analysis to evaluate both partial and simultaneous effects. The findings reveal that product quality exerts the most dominant influence on purchasing decisions (β = 0.707; p < 0.001), followed by brand image (β = 0.508; p = 0.001), and product design (β = 0.330; p = 0.015). Simultaneously, all three variables significantly influence purchasing decisions (F = 98.896; p < 0.001), with a coefficient of determination (R²) of 0.748, indicating that 74.8% of the variation in purchasing decisions can be explained by the model. These results highlight the importance for local skincare brands to consistently enhance design aesthetics, maintain brand credibility, and ensure stable product quality to strengthen customer trust and purchasing behavior.
Pelatihan Pembuatan Saus Pepaya Dengan Kaldu Udang Sebagai Zat Aditif Hazimah, Hazimah; Rahmiati, Sari; Evyanto, Winda; Sunarsono, Hery
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 2 (2025): April 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i2.3725

Abstract

This activity was motivated by residents' concerns about dangerous sauce ingredients circulating in the market, so they hope to make a more hygienic home sauce. The purpose of this training is to make papaya sauce with shrimp broth as an additive in Griya Batu Aji Housing in Batam, Riau Islands, with this activity participants gain insight and skills in utilizing papaya, and shrimp broth as a natural additive. Shrimp stock that is usually discarded can be utilized productively, as well as ripe papaya that is easily rotten can now be preserved in the form of sauce. The objective of this training is to make papaya sauce with shrimp stock as additive in Griya Batu Aji Housing Estate, Batam, Riau Islands. The results of the training showed that the women of Griya Batu Aji housing who participated in the training were happy (93.5%) with the training held because the women were enthusiastic because they had just learned that sauce could be made from papaya, they hoped that similar activities could be carried out again. The obstacle faced is the limited time in finding a combination of sauce filling ingredients so that the results obtained are many and have a good taste. Making papaya sauce with shrimp broth is very simple, namely papaya fruit is made into a paste mixed with spices. From this training program, it is hoped that housewives will be able to make sauces using natural ingredients for personal consumption.Keywords: additives; papaya sauce; shrimp broth  Abstrak: Kegiatan ini dilatarbelakangi oleh keresahan warga terhadap bahan sambal yang berbahaya yang beredar di pasaran, sehingga mereka berharap dapat membuat sambal rumahan yang lebih higienis. Tujuan dari pelatihan ini adalah membuat sambal pepaya dengan bahan tambahan kaldu udang di Perumahan Griya Batu Aji Batam Kepulauan Riau, dengan kegiatan ini peserta memperoleh wawasan dan keterampilan dalam memanfaatkan bahan tambahan kaldu udang, dan pepaya sebagai bahan tambahan alami. Kaldu udang yang biasanya dibuang dapat dimanfaatkan secara produktif, begitu pula dengan pepaya matang yang mudah busuk kini dapat diawetkan dalam bentuk sambal. Hasil pelatihan menunjukkan bahwa ibu-ibu perumahan Griya Batu Aji yang mengikuti pelatihan merasa senang (93,5%) terhadap pelatihan yang diadakan karena ibu-ibu antusias karena baru mengetahui bahwa sambal dapat dibuat dari bahan dasar pepaya, mereka berharap kegiatan serupa dapat dilaksanakan kembali. Metode pelaksanaan pengabdian ini adalah dengan metode ceramah, praktik lapangan, diskusi. Kendala yang dihadapi yaitu keterbatasan waktu dalam mencari kombinasi bahan isi sambal sehingga hasil yang diperoleh banyak dan memiliki cita rasa yang enak. Membuat saus pepaya dengan kaldu udang sangat mudah, yaitu buah pepaya dibuat menjadi pasta yang dicampur dengan rempah-rempah. Dari program pelatihan ini, diharapkan para ibu rumah tangga mampu membuat saus dengan menggunakan bahan-bahan alami untuk konsumsi pribadi.Kata kunci: Saus pepaya; Zat aditif; Kaldu udang.
PENGARUH DIGITAL MARKETING, BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SOMETHINC DI KOTA BATAM Aurellia Calista; Evyanto, Winda
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10130

Abstract

The rapid development of digital technology in the 21st century has significantly transformed marketing strategies from traditional methods to predominantly digital approaches, with internet penetration in Indonesia reaching 79.5% in 2024 and social media becoming the primary information source for consumers. This study aims to analyze the influence of digital marketing, brand awareness, and brand image on purchase intention of Somethinc products in Batam City. Somethinc, a local skincare brand launched in 2019, initially achieved remarkable success through TikTok digital marketing strategies, reaching the top position as the most popular skincare brand with 57.3 million hashtag views in 2020 and generating sales of Rp 53.2 billion during April-June 2022. However, the brand experienced significant performance decline, dropping from first position in 2022 to ninth position in March-April 2024, and even failing to appear in the "Top 10 Facial Moisturizer Brands" list in the first semester of 2024. This research employs quantitative methodology to examine the relationship between these variables among consumers in Batam City. The findings show that brand awareness has a positive and significant effect on purchase intention, while digital marketing and brand image do not have a significant effect on purchase intention.
Co-Authors Afriana, Afriana Alif, Nauval Anisa, Rizqi Aurellia Calista Eddi Essa, Devyd Irfan Ginting, Zilhi Ziyati Br Hasanuddin Hazimah, Hazimah Irawan, Nafdi Johan, Mhd Johan, Mhd. Kurniawati Kurniawati Liliana, Trisna Lin, Kelly Mansur, Muhammad Jamal Matius, Matius Michael Msi, Dessy Mubarak, Zia Hisni Ng, viviany Nila, Shafa Firda Nurdiana Nurdiana Oktavia, Yunisa Rahmiati, Sari Rudianto, Gaguk Saputra, Asron Satria, ROBBY Shevina, Shery Sianipar, Semy Loanda Simamora, Anita Romauli SIMANJUNTAK, DAIRI SAPTA RINDU Sirait, Bayu Febryanti Siswati, Yelna situmorang, Dina Evianna Sunarsono, Hery Susanti Susanti Tio, Michelle Wasiman, Wasiman Wiko, Wiko WInata, Windy Wulandari, Nada Wulandari, Nurianda