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All Journal Journal of Management Review J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Disrupsi Bisnis Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
evyanto, winda
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT BATAM AUTO TEKNIKARYA Michael; Evyanto, Winda
SCIENTIA JOURNAL Vol 4 No 6 (2022): Volume 4 Nomor 6 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Batam City is experiencing an increase in the metal industry economy. The government paysattention to companies operating in the metal sector, because the metal industry can contribute tothe national economy. The metal industry is quite competitive, so there is a need for SNI standardsto ensure that the products produced are of good and reliable quality. In the city of Batam there is acompany called PT Batam Auto Teknikarya which is engaged in metal fabrication such as materialsderived from fabrication such as carbon plate, stainless, aluminum, pipe, and other types of metal.At PT Batam Auto Teknikarya, consumers in the company experienced a fairly large decline andoccurred every month since the beginning of 2021. This provides an overview and signs for thecompany where there are problems within the company so that consumers feel dissatisfied and donot make transactions return. Consumer satisfaction decreased due to various factors such asproduct quality that did not match expectations and service quality that was less communicative.Consumers do not make transactions again resulting in sales to the company also decreased. Thepopulation taken by the researcher is all consumers at PT Batam Auto Teknikarya totaling 137consumers and the sample technique of this research is the saturated sample. Based on the testresults, it is stated that simultaneously product quality and service quality have a positive andsignificant influence on consumer satisfaction
PENGARUH KUALITAS PELAYANAN DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT NG TECH SUPPLIES Liliana, Trisna; Evyanto, Winda
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

In this era of covid-19, the competition in the business world is getting tougher along withthe times and increasingly sophisticated technology. So that makes the company muststrive and struggle to maintain its business so that its existence is accepted by consumersin the Indonesian market, where each company will continue to innovate and strive toprovide the best quality in meeting customer desires This research is to determine theeffect of service quality, completeness product to purchase decisions at PT Ng TechSupplies.This reseach using method quantitative approach. And in this reseach the totalpopulation were 118 consumers, using simple random sampling technique and using theSlovin formula. Then the data uses a questionnaire whose results will be tested using theSPSS version 25 application. The test results obtained are the service quality variable hasa significant influence on purchase decisions with sig 0.921 <0.05, then the completenessproduct variable has a significant influence on purchase decisions with sig 0.000 < 0.05,and service quality, completeness product simultaneously have a positive and significanteffect on consumer satisfaction with sig 0.000 < 0.05.
PENGARUH PROMOSI, KEPERCAYAAN, KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BILLINDO UTAMA Lin, Kelly; Evyanto, Winda
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7529

Abstract

This study aims to examine and analyze the effect of promotion, trust, and convenience on purchasing decisions of PT. Billindo Utama. The variables in this study are promotion variables (X1), trust (X2), ease (X3) of purchasing decisions (Y) at PT. Billindo Utama. The number of samples in this study were 100 consumers. The sampling technique uses accidental sampling. Testing the effect in this study used multiple linear analysis and analysis of the coefficient of determination (R2), testing the hypothesis using the t test and f test using the SPSS version 25 software program. The results showed the influence of promotion, trust, and convenience variables. partially and simultaneously have a significant effect on purchasing decisions at PT Billindo Utama in Batam City.
ANALISIS KEPUTUSAN PEMBELIAN PRODUK HONDA BEAT DI KOTA BATAM: Brand Image, Product Design, Product quality, Purchase Decision. Alif, Nauval; Evyanto, Winda
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8503

Abstract

Along with the needs and demands of the community for adequate transportation facilities, thus encouraging the development of the automotive industry in Indonesia to accelerate and tend to increase every year. In Batam city itself, motorcycle competition is very tight, because the majority of the population works in various industrial sectors. People value using motorcycles as a means of transportation. Quantitative method as a method by analyzing data on populations or samples for testing predetermined hypotheses. The population contained in this study are all users of the Honda Beat infinite brand motorbikes in the city of Batam. The calculated F value is 75.579 and the significant value obtained is 0.000 below the required value of 0.05 and above the F table value of 2.70, thus simultaneously the variables in this study have an effect on the dependent variable. The variable product quality, product design is below the significant value of 0.05 and higher than the t table of 1.984, meaning that both variables have a significant effect on purchasing decisions. Brand image variable has a value below significant, it is stated that it has no significant effect on purchasing decisions.
Pengaruh Kualitas Produk, Daya Tarik Iklan Dan Inovasi Desain Terhadap Loyalitas Pembelian Merek Oppo Di Kota Batam Eddi; Evyanto, Winda
SCIENTIA JOURNAL Vol 7 No 1 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i1.9616

Abstract

This study aims to analyze the effect of product quality, advertising appeal, and design innovation on Oppo brand purchase loyalty in Batam City. This study uses a quantitative approach with a descriptive design. Respondents in this study are Oppo product users in Batam City in 2024, with an unknown number of respondents. Sampling was carried out using the Lemeshow formula with 100 respondents drawn through a purposive sampling method based on certain criteria. The analysis process includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of the study show that product quality contributes 20.2% to purchase loyalty, advertising appeal contributes 33.6%, and design innovation contributes 28.1%. The coefficient of determination (R²) indicates that product quality, advertising appeal, and design innovation together influence purchase loyalty by 83.6%, while the rest is influenced by other factors outside this study. The t-test and F-test show that product quality, advertising appeal, and design innovation have a positive and significant influence on Oppo brand purchase loyalty
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KERIPIK IKAN DI KELURAHAN SUNGAI LANGKAI BATAM Evyanto, Winda; Saputra, Asron; Wasiman, Wasiman
JURSIMA Vol 12 No 3 (2025): Volume 12 Nomor 3 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i3.1173

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Keripik Ikan di Kelurahan Sungai Langkai Kecamatan Sagulung Kota Batam. Jenis penelitian yang digunakan adalah penelitian kuantitatif eksplanatif. Data yang diolah adalah hasil penyebaran kuesioner kepada pelanggan. Metode penelitian yang digunakan adalah penelitian kuantitatif, sumber data adalah 100 konsumen keripik ikan di Kelurahan Sungai Langkai Kecamatan Sagulung Kota Batam. Pengumpulan data dengan cara observasi, wawancara dan dokumentasi, serta analisis data dengan analisis data domain. Hasil uji t (parsial) bahwa harga berpengaruh positif dan signifikan terhadap keputusan Pembelian dengan t hitung > t tabel dengan nilai signifikansi < 0,05 yaitu 2.127 > 1,656 dan nilai signifikansi 0,000 < 0,05, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan t hitung > t tabel dengan nilai signifikansi < 0,05 yaitu 5,2.043 > 1,656 dan nilai signifikansi 0,000 < 0,05. Hal ini dibuktikan dari hasil uji F dimana f hitung > f tabel dengan nilai signifikansi < 0,05 yaitu 6.584 > 2,67 dan nilai signifikansi 0,000 < 0,05 yang menyatakan bahwa harga dan kualitas produk berpengaruh positif dan simultan signifikan terhadap keputusan pembelian keripik ikan di kelurahan sungai Langkai Kecamatan Sagulung Kota Batam. Kata Kunci: Harga, Kualitas Produk, Keputusan Pembelian
PELATIHAN BAHASA INGGRIS BAGI GENERASI MUDA PERUMAHAN GRIYA BATU AJI ASRI TAHAP 1,2 DAN 3 KELURAHAN SUNGAI LANGKAI KECAMATAN SAGULUNG Evyanto, Winda; Johan, Mhd.
PUAN INDONESIA Vol. 7 No. 1 (2025): Jurnal PUAN Indonesia Vol. 7 No. 1 Juli 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i1.375

Abstract

English training aimed at the younger generation at Griya Batu Aji Asri Housing Complex stages 1, 2, and 3 is a strategic effort in responding to the need for international communication skills that are increasingly important amidst global dynamics. This program is systematically designed with a technology-based approach and is tailored to the characteristics and needs of the participants. It is hoped that this training can encourage the formation of a young generation that is adaptive, competent, and ready to face global competition. In addition, this activity is also a means of empowerment, opening wider access to educational opportunities and the world of work, and contributing to creating a more advanced and competitive society.
Pengaruh Brand Image, Trust Dan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Skincare Benings di Kota Batam Wulandari, Nurianda; Evyanto, Winda
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10114

Abstract

This research was conducted to determine the influence of Brand Image, Trust, and Consument Behavior on the Purchasing Decision of Benings Skincare Products in Batam City. The sample for this study consisted of 102 respondents, using purposive sampling method, with data collected through the distribution of questionnaires. The analysis was performed using SPSS version 26, which included data quality tests, classical assumption tests, effect tests, and hypothesis tests. The method applied in this research used multiple linear regression analysis. The results indicate that the brand image and consument behavior variables have a positive and significant effect, both partially and simultaneously, on the purchasing decision of Benings Skincare products in Batam City. In contrast, the trust variable does not have a positive and significant effect on the purchasing decision of Benings Skincare products, both partially and simultaneously. This research can be used to develop Benings Skincare products in Batam City in the future. Keywords: Brand Image, Trust, Consument Behavior, Purchasing Decision
Pengaruh Sosial Media Marketing, Online Customer Review dan Brand Image terhadap Keputusan Pembelian pada Jiniso.Id pada Tiktok Shop di Kota Batam Simamora, Anita Romauli; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1536

Abstract

The rapid growth of digital platforms has transformed consumer purchasing behavior, particularly on social commerce platforms like TikTok Shop. Jiniso.id, a local fashion brand operating on TikTok Shop in Batam City, faces challenges such as low visibility of marketing content, inconsistent customer reviews, and a weak brand image. This study aims to examine the influence of social media marketing, online customer reviews, and brand image on consumers’ purchasing decisions toward Jiniso.id products. A quantitative descriptive approach was adopted, using purposive sampling to survey 100 respondents who had previously purchased products from Jiniso.id via TikTok Shop. Data were collected using structured questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing (t-test and F-test). The findings reveal that social media marketing contributes 22.6%, online customer reviews contribute 34.3%, and brand image contributes 30.0% to purchasing decisions. Together, these three variables account for 78.3% of the variance in consumer purchase decisions. The statistical results confirm that each factor has a significant and positive effect on purchasing decisions, both individually and collectively. These findings highlight the importance of digital marketing optimization, review credibility, and brand consistency in enhancing consumer trust and decision-making on social media-based commerce platforms.
Pengaruh Ulasan Online, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Niat Pembelian Ulang Ms Glow di Batam Sirait, Bayu Febryanti; Evyanto, Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1545

Abstract

This study investigates the influence of online reviews, brand trust, and customer satisfaction on consumer’s repurchase intention for MS Glow skincare products in Batam, Indonesia. The growing prevalence of digital platforms has transformed how consumers evaluate products, with online feedback increasingly shaping purchase decisions. However, concerns remain regarding the reliability of user-generated reviews, brand credibility, and product satisfaction, which may affect customer loyalty and repeat purchases. Using a quantitative approach with a descriptive research design, this study surveyed 100 individuals who had previously purchased MS Glow products. Respondents were selected using purposive sampling based on Lemeshow’s framework. Data were collected through a structured questionnaire tested for validity and reliability, and analyzed using multiple statistical tools including classical assumption tests, multiple linear regression, and both t- and F-tests. The results show that online reviews have the most significant impact on repurchase intention, contributing 60.1%, followed by brand trust at 13.5% and customer satisfaction at 11.9%. Together, these three variables account for 87.0% of the variance in repurchase intention. Each variable also showed a significant and positive individual effect. These findings highlight the critical role of digital reputation, trust-building, and post-purchase satisfaction in sustaining customer loyalty. It is recommended that MS Glow continuously monitor consumer feedback, ensure transparent communication, and maintain product consistency to foster stronger repurchase behavior among its consumers.
Co-Authors Afriana, Afriana Alif, Nauval Anisa, Rizqi Eddi Essa, Devyd Irfan Ginting, Zilhi Ziyati Br Hasanuddin Irawan, Nafdi Johan, Mhd Johan, Mhd. Kurniawati Kurniawati Liliana, Trisna Lin, Kelly Mansur, Muhammad Jamal Matius, Matius Michael Msi, Dessy Mubarak, Zia Hisni Ng, viviany Nila, Shafa Firda Nurdiana Nurdiana Oktavia, Yunisa Rudianto, Gaguk Saputra, Asron Satria, ROBBY Shevina, Shery Sianipar, Semy Loanda Simamora, Anita Romauli SIMANJUNTAK, DAIRI SAPTA RINDU Sirait, Bayu Febryanti Siswati, Yelna situmorang, Dina Evianna Susanti Susanti Tio, Michelle Wasiman, Wasiman Wiko, Wiko WInata, Windy Wulandari, Nada Wulandari, Nurianda