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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Gulawentah:Jurnal Studi Sosial Journal Analytica Islamica Al Mahara: Jurnal Pendidikan Bahasa Arab Communication and Information Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Gudang Jurnal Multidisiplin Ilmu Jurnal Ilmiah Research and Development Student Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik RESLAJ: Religion Education Social Laa Roiba Journal Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga EduInovasi: Journal of Basic Educational Studies Jurnal Rekam Medis dan Informasi Kesehatan Indonesia
Fakhrur Rozi
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Representasi Budaya Islam Kontemporer dalam Kajian Dhuha: Perspektif Semiotika Muhtadiah Hasibuan; Sulaiman RM; Fakhrur Rozi
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 7 No. 3 (2025): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v7i3.7019

Abstract

 This study aims to analyze the representation of contemporary Islamic culture in the Dhuha program aired on the AW Sumut Channel YouTube, using Roland Barthes' semiotic analysis, which allows the researcher to interpret the symbols and signs used in the program. The findings reveal that Dhuha presents Islamic culture by combining traditional and contemporary symbols, such as the use of colors, clothing, and words in the sermons that are relevant to current social dynamics. Further discussion uncovers that the program not only conveys religious messages but also plays a role in shaping Islamic cultural identity in the digital era, by adjusting visual and narrative elements to attract an audience from diverse backgrounds. In conclusion, the representation of Islamic culture in Dhuha Online reflects the adaptation and modernization of Islamic preaching, which continues to uphold religious values while being tailored to the development of technology and the needs of modern society.
Pemberitaan Unjuk Rasa “Indonesia Gelap” di Kompas.com: Analisis dalam Kajian Framing Robert Entman Fathu Rahman Mujaki; Fakhrur Rozi
Gulawentah:Jurnal Studi Sosial Vol. 10 No. 2 (2025)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/gulawentah.v10i2.22682

Abstract

This study analyzes the framing by Kompas.com in reporting the "Dark Indonesia" demonstration that took place on February 17-27, 2025. This study was conducted using a qualitative approach and using Robert Entman's framing analysis. A total of 9 Kompas.com news items were the subjects of the study. The results of the study show that Kompas.com framed the narrative of the "Dark Indonesia" demonstration as a critical action to fight for the aspirations of the people while building moral elements and recommendations for government policies. Kompas.com has a significant role in shaping public opinion while still paying attention to the principles of responsible journalism to ensure the presentation of objective information.
Representasi Iklan Shopee Paylater Versi Prilly Latuconsina dalam Menggiring Perilaku Konsumtif Masyarakat Medan 2024 Azmiral Anwar; Angga Prayuda; Fakhrur Rozi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 6 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i6.7015

Abstract

This study aims to examine the influence of Prilly Latuconsina's Shopee PayLater advertising representation on people's consumer behavior, especially in Medan City in 2024. The method used is qualitative research with Charles Sanders Pierce's semiotic analysis approach, which focuses on identifying signs in advertisements and audience interpretation of the messages conveyed. The results of the study show that the Shopee PayLater advertisement featuring Prilly Latuconsina as a brand ambassador has succeeded in attracting the attention of young audiences by conveying messages about the convenience, benefits, and attractive incentives of the service. The discussion shows that well-known public figures are effective in increasing public interest in digital services and influencing consumer behavior. In conclusion, the advertisement has succeeded in strengthening the adoption of Shopee PayLater services and encouraging increased consumption among the community, especially those who are young and open to technological innovation.
Digital Marketing dan Literasi Keuangan terhadap Kinerja Keuangan UMKM: Keunggulan Bersaing sebagai Variabel Mediasi Fakhrur Rozi; Yasinta Amartiwi
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.872

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital marketing dan literasi keuangan terhadap kinerja keuangan UMKM dengan keunggulan bersaing sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan survei kepada 200 pelaku UMKM yang telah memanfaatkan kanal pemasaran digital. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil pengujian ilustratif menunjukkan bahwa digital marketing berpengaruh positif terhadap keunggulan bersaing dan kinerja keuangan UMKM. Literasi keuangan juga berpengaruh positif terhadap keunggulan bersaing dan kinerja keuangan. Keunggulan bersaing terbukti berpengaruh positif terhadap kinerja keuangan serta memediasi secara parsial hubungan digital marketing dan literasi keuangan terhadap kinerja keuangan UMKM. Temuan ini mengindikasikan bahwa peningkatan kinerja keuangan UMKM tidak hanya ditentukan oleh intensitas promosi digital, tetapi juga oleh kemampuan pelaku usaha dalam mengelola informasi keuangan, menentukan harga, mengendalikan biaya, dan membangun nilai unik yang sulit ditiru pesaing. Penelitian ini memberikan implikasi bagi pelaku UMKM untuk mengintegrasikan strategi pemasaran digital dengan penguatan literasi keuangan agar keunggulan bersaing dapat dikonversi menjadi peningkatan penjualan, profitabilitas, dan arus kas.
REPRESENTATION OF RELIGIOSITY IN THE FILM KOMANG BY NAYA ANINDITA: A ROLAND BARTHES SEMIOTIC ANALYSIS Mhd. Arif Lubis; Fakhrur Rozi
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29321

Abstract

This study aims to analyze the representation of religiosity in Naya Anindita's film Komang through Roland Barthes's semiotic approach. This study departs from the importance of film as a popular media that not only provides entertainment, but also shapes social meanings regarding religion, culture, tolerance, and identity in a multicultural society. This study uses a qualitative descriptive method with data collection techniques through direct observation of film scenes, visual documentation, and relevant literature searches. Data are analyzed using three levels of meaning in Barthes's semiotics, namely denotation, connotation, and myth. The results show that religiosity in the film Komang is represented through worship practices, cultural symbols, traditional clothing, body gestures, prayers, and social interactions between characters from different religious and cultural backgrounds. At the denotative level, the film shows religious activities such as praying, prayer, group prayers, and traditional ceremonies. At the connotative level, these signs represent obedience, spirituality, respect for tradition, and tolerance. Meanwhile, at the mythical level, the film constructs the idea that religiosity is not merely ritualistic, but also serves as the foundation for morality, patience, acceptance, and social harmony. Thus, the film Komang represents religiosity as an inclusive human value and as a space for dialogue between love, faith, culture, and diversity.
SEMIOTIC ANALYSIS OF DA'WAH CONTENT IN DIGITAL PAINTING ART: A STUDY OF THE INSTAGRAM SOCIAL MEDIA ACCOUNT @_ZUKKK Muhammad Fauzan Fayrozi; Fakhrur Rozi
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28010

Abstract

This study aims to analyze the construction of the meaning of da'wah in digital painting artworks published through the Instagram account @_zukkk using Roland Barthes' semiotic approach. This study is motivated by the transformation of da'wah in the digital era, where religious messages are increasingly conveyed through visual media that align with the communication characteristics of the millennial and Generation Z generations. This study uses a qualitative approach with a semiotic analysis method that maps meaning at three levels, namely denotation, connotation, and myth. The research data is in the form of uploaded digital artworks that display a representation of a Muslim performing a bowing movement under a large tree, with the surrounding natural elements depicted as bowing as well. The results show that at the denotative level, the artwork represents the practice of prayer as a form of ritual obedience. At the connotative level, the visualization builds the meaning of spiritual harmony between humans and nature in submission to Allah. Meanwhile, at the mythical level, this artwork constructs an ideological narrative about the cosmological submission of the entire universe to the Creator. This study concludes that digital painting serves not only as an aesthetic expression but also as an effective and contextual visual da'wah medium in the social media era. These findings contribute to the development of digital da'wah communication studies by emphasizing the role of visual art as an adaptive, reflective, and relevant da'wah strategy within contemporary visual culture.
SPEECH ACT BEHAVIOR OF GENERATION Z TIKTOK USERS IN COMMUNICATION WITH PARENTS IN PEMATANG GAJING VILLAGE SIMALUNGUN Dwi Arlintang; Fakhrur Rozi
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28940

Abstract

This study examines the speech act behavior of Generation Z TikTok users in communication with their parents in Pematang Gajing Village, Simalungun Regency. The increasing use of TikTok among Indonesian Gen Z has encouraged the transfer of slang expressions, body gestures, and facial expressions from digital content into everyday face-to-face interaction, including within family communication. This research employs a descriptive qualitative approach using in-depth interviews and observation involving six Gen Z informants and six parents as supporting informants. Data were analysed using Austin and Searle’s speech act theory through the dimensions of locution, illocution, and perlocution. The findings reveal three patterns of intergenerational communication dynamics: semantic gaps that trigger conflict, positive adaptation that strengthens relationships, and violations of relational norms that lead to serious tension. The novelty of this study lies in its focus on rural intergenerational communication within a strong traditional cultural setting, showing that the transfer of TikTok-mediated communication styles does not merely create linguistic shifts but also reconfigures family relational norms. This study contributes to pragmatic and sociolinguistic scholarship by demonstrating that parental openness is a key variable in determining whether digital speech patterns produce conflict or relational adaptation in family communication.
A SEMIOTIC ANALYSIS OF SALADIN’S LEADERSHIP AND HUMANISM IN THE FILM KINGDOM OF HEAVEN Try Akhmal Hidayat; Fakhrur Rozi
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.31216

Abstract

The representation of leadership in historical and war films generally emphasizes military strength, struggles for power, and the victory of particular groups. Consequently, the human dimension of leadership, especially in representations of Muslim figures such as Salahuddin Al-Ayyubi, has received relatively limited attention in communication and film studies. This study aims to analyze the representation of leadership and humanistic values embodied by Salahuddin Al-Ayyubi in Ridley Scott’s Kingdom of Heaven (2005). The study employs a qualitative approach using Roland Barthes’ semiotic analysis to examine denotative, connotative, and mythical meanings. Data were collected through observations of scenes, dialogue, facial expressions, and visual settings in the Director’s Cut version of the film, with particular attention to the characters of Salahuddin Al-Ayyubi and Balian of Ibelin. The findings demonstrate that leadership is represented through the ability to make prudent decisions, protect the community, and prioritize civilian safety amid warfare. Salahuddin’s refusal to seek revenge, his respect for his opponents, and his granting of religious freedom to the inhabitants of Jerusalem reflect strong humanistic values. At the level of myth, the film constructs the idea that an ideal leader is measured not by military victory but by the ability to uphold justice, compassion, and human dignity regardless of religious or group affiliation. These findings indicate that Kingdom of Heaven functions not merely as historical entertainment but also as a medium for reflecting on humanistic leadership that remains relevant to contemporary humanitarian challenges.
The Development of a Communicative Arabic Exercise Book Based on Madarij Al-Durus Al-Arabiyah Book using Quick Response Code (QR-Code) Technology: Pengembangan Buku Latihan Bahasa Arab Komunikatif Berbasis Buku Madarij Al-Durus Al-Arabiyah Menggunakan Teknologi Quick Response Code (QR-Code) Ahmad Faizul Walida Ismani; Imam Asrori; Mohammad Ahsanuddin; Najmah Alhinduan; Fakhrur Rozi
al Mahāra: Jurnal Pendidikan Bahasa Arab Vol. 8 No. 2 (2022)
Publisher : Jurusan Pendidikan Bahasa Arab UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/almahara.2022.082-02

Abstract

The book of Madarij al Durus al Arabiyah, written in 1950, is the legendary Arabic language teaching book of Kyai Bashori Alwi. He is a famous figure in Arabic and the knowledge of the Quran. Scholars still use the book today. But several sections of it need to be updated. One of which is in the language skill aspect. The book focuses on speaking, writing, and reading skills but not listening. According to the current standardization, its physical form and organization need to be updated. The study's purpose is to develop a communicative Arabic exercise book based on Madarij al-Durusn al-Arabiyah using QR-Code technology. The method used is research and development using the ADDIE model. The researcher obtained the data through interviews, observations, and questionnaires. The result of this research and development study is an exercise book validated by material and media experts. It has been applied to 20 students and gained feasibility with 89,95% in percentage. It shows that the exercise book is ready to be used and get an excellent score. Therefore, we can conclude that the material of a communicative Arabic exercise book based on madarij al-durus al-arabiyah using QR-Code technology is ready to be used and has excellent quality.  
THE INFLUENCE OF MARKETING COMMUNICATION MIX ON CONSUMER PURCHASE DECISIONS: A STUDY OF BROWNIES HOMEMADE BY @ICONKULINER Ade Anggelina Fauziah D; Fakhrur Rozi
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.31472

Abstract

This study aims to analyze the implementation of the marketing communication mix in the Brownies Homemade by @IconKuliner business and its role in shaping consumer purchasing decisions. The study employed a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation of digital activities on the @IconKuliner Instagram account. Fieldwork was conducted from June 10 to July 18, 2026, involving the business owner and consumers who had completed transactions as the primary data sources. Data were analyzed through data reduction, data display, conclusion drawing, and verification, while data credibility was strengthened through source triangulation and methodological triangulation. The findings indicate that @IconKuliner implements its marketing communication mix through digital advertising on Instagram Stories and Feed, sales promotions in the form of discounts, free toppings, and free shipping, public relations through reposted customer reviews and social activities, direct marketing through WhatsApp and Instagram Direct Messages, and personal selling through friendly service and direct delivery. The integration of these elements plays a role in shaping consumer purchasing decisions through five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. The findings further show that visual product transparency, promotional incentives, service responsiveness, social proof, and personalized interactions are important factors in building consumer trust, satisfaction, and repurchase intention. This study contributes to the literature on social media-based marketing communication among culinary MSMEs, particularly by explaining the relationship between digital communication strategies, interpersonal interaction, and consumer purchasing decisions for homemade products.
Co-Authors Abdul Rasyid Ade Anggelina Fauziah D Agustini Ahmad Faizul Walida Ismani Angga Prayuda Azmiral Anwar Dwi Arlintang Elystia Vidia Marselina Fathu Rahman Mujaki Gustin Dhea Amelia Br. Siahaan Hasan Sentosa Lukito Imam Asrori Indira Fatra Deni Ismail Mhd. Arif Lubis Misroh Pebrianti Mohammad Ahsanuddin Muhammad Alfikri Muhammad Fauzan Fayrozi Muhtadiah Hasibuan Najmah Alhinduan Nana Novita Pratiwi Putri Oktavia Risa Aulia Riska Hayati Rizky Amelia Rudi Salam Sulaiman RM Try Akhmal Hidayat Wulandari, Agustiah Yasinta Amartiwi