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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Gulawentah:Jurnal Studi Sosial Journal Analytica Islamica Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Communication and Information Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Gudang Jurnal Multidisiplin Ilmu Jurnal Ilmiah Research and Development Student Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik RESLAJ: Religion Education Social Laa Roiba Journal Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga EduInovasi: Journal of Basic Educational Studies Jurnal Ilmu Sosial dan Humaniora Jurnal Rekam Medis dan Informasi Kesehatan Indonesia
Fakhrur Rozi
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Makna Kesehatan Mental Dalam Film Bolehkah Sekali Saja Ku Menangis Analisis Semiotika Roland Barthers Hidayah, Syahla; Fakhrur Rozi
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1214

Abstract

This study aims to analyze the representation of mental health in the film Bolehkah Sekali Saja Ku Menangis using Roland Barthes' semiotic approach. The problem raised is how denotative, connotative, and mythical meanings in the film form a narrative about psychological disorders and the dynamics of character emotions. The film features the main character, Tari, who experiences psychological stress due to family conflict and tries to recover through discussion groups. This study uses a qualitative approach with a case study method. Data collection techniques are carried out through observation and documentation, with analysis focused on ten main scenes in the film. The results of the study show that mental health issues are represented through visual and verbal symbols such as dark rooms, mirrors, silent expressions, and emotional dialogues. The film dismantles social myths about emotional strength, intergenerational trauma, and the role of patriarchal families in forming inner wounds. These representations form a new narrative that is more inclusive and empathetic to mental health issues. Thus, this film is not only artistic but also educational, and contributes as an alternative media in the literacy campaign and reducing the stigma against mental health in Indonesia.
Makna Penggunaan Skincare pada Mahasiswa Laki-Laki Analisis Semiotika Roland Barthes di Universitas Islam Negeri Sumatera Utara (UINSU) Medan Riska Hayati; Rudi Salam; Fakhrur Rozi
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 2 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v5i2.7013

Abstract

This study aims to explore the meaning of skincare usage among male students at the State Islamic University of North Sumatra (UINSU) Medan, using a qualitative approach with a descriptive-exploratory design. The study analyzes this social phenomenon through Roland Barthes' semiotic theory, which focuses on how meaning is created and communicated through signs in society. Six key concepts from Barthes' semiotic theory—sign, signifier, signified, denotation, connotation, and myth—are used to analyze how skincare usage is understood within the local context of the students. The research utilizes purposive sampling to select five informants: Imam, Shandy, Iqbal, Septian, and Haikal, all male students at UINSU Medan. Data was collected through in-depth interviews to explore their experiences, motivations, and views on skincare usage, as well as secondary data from literature related to global culture and male skincare. The findings show that the use of skincare among male students at UINSU Medan is influenced by several factors, including beauty standards popularized by the media and global culture, as well as religious values they adhere to. From a semiotic perspective, skincare products can be seen as "signs" representing self-awareness about appearance, with the "signifiers" being products such as facial cleansers, toners, and moisturizers. The "signified" is a shift in the understanding of masculinity, where skincare is no longer seen as feminine but as part of modern male identity. In "denotative" terms, skincare usage is understood as an act of maintaining cleanliness and skin health, while "connotatively," it reflects a change in the concept of masculinity, becoming more flexible. The "myth" that emerges is that self-care is a right for every individual, regardless of gender, and can be practiced by anyone without altering their masculine identity. This study provides insights into how global beauty culture influences the behavior of male students in self-care, considering the local social and cultural context in Indonesia.
Representasi Budaya Islam Kontemporer dalam Kajian Dhuha: Perspektif Semiotika Muhtadiah Hasibuan; Sulaiman RM; Fakhrur Rozi
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 7 No. 3 (2025): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/as.v7i3.7019

Abstract

 This study aims to analyze the representation of contemporary Islamic culture in the Dhuha program aired on the AW Sumut Channel YouTube, using Roland Barthes' semiotic analysis, which allows the researcher to interpret the symbols and signs used in the program. The findings reveal that Dhuha presents Islamic culture by combining traditional and contemporary symbols, such as the use of colors, clothing, and words in the sermons that are relevant to current social dynamics. Further discussion uncovers that the program not only conveys religious messages but also plays a role in shaping Islamic cultural identity in the digital era, by adjusting visual and narrative elements to attract an audience from diverse backgrounds. In conclusion, the representation of Islamic culture in Dhuha Online reflects the adaptation and modernization of Islamic preaching, which continues to uphold religious values while being tailored to the development of technology and the needs of modern society.
Pemberitaan Unjuk Rasa “Indonesia Gelap” di Kompas.com: Analisis dalam Kajian Framing Robert Entman Fathu Rahman Mujaki; Fakhrur Rozi
Gulawentah:Jurnal Studi Sosial Vol. 10 No. 2 (2025)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/gulawentah.v10i2.22682

Abstract

This study analyzes the framing by Kompas.com in reporting the "Dark Indonesia" demonstration that took place on February 17-27, 2025. This study was conducted using a qualitative approach and using Robert Entman's framing analysis. A total of 9 Kompas.com news items were the subjects of the study. The results of the study show that Kompas.com framed the narrative of the "Dark Indonesia" demonstration as a critical action to fight for the aspirations of the people while building moral elements and recommendations for government policies. Kompas.com has a significant role in shaping public opinion while still paying attention to the principles of responsible journalism to ensure the presentation of objective information.
Representasi Iklan Shopee Paylater Versi Prilly Latuconsina dalam Menggiring Perilaku Konsumtif Masyarakat Medan 2024 Azmiral Anwar; Angga Prayuda; Fakhrur Rozi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 6 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i6.7015

Abstract

This study aims to examine the influence of Prilly Latuconsina's Shopee PayLater advertising representation on people's consumer behavior, especially in Medan City in 2024. The method used is qualitative research with Charles Sanders Pierce's semiotic analysis approach, which focuses on identifying signs in advertisements and audience interpretation of the messages conveyed. The results of the study show that the Shopee PayLater advertisement featuring Prilly Latuconsina as a brand ambassador has succeeded in attracting the attention of young audiences by conveying messages about the convenience, benefits, and attractive incentives of the service. The discussion shows that well-known public figures are effective in increasing public interest in digital services and influencing consumer behavior. In conclusion, the advertisement has succeeded in strengthening the adoption of Shopee PayLater services and encouraging increased consumption among the community, especially those who are young and open to technological innovation.
Framing Analysis Using Zhongdang Pan and Gerald M. Kosicki’s Model In Androgyny News Coverage On Wolipop.Detik.Com Mulia Rachman; Fakhrur Rozi
Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v4i2.1545

Abstract

This study aims to analyse how Wolipop.detik.com frames androgyny in fashion and lifestyle news. This study departs from the view that androgyny in the media sphere does not appear neutrally, but is constructed through language choices, narrative arrangement, visual emphasis, and specific meaning-making processes that influence how the public understands gender expression that differs from common norms. This study uses a descriptive qualitative approach with Zhongdang Pan and Gerald M. Kosicki’s framing analysis model, which consists of syntactic, script, thematic, and rhetorical structures. This framework is strengthened by Judith Butler’s theory of gender performativity to examine how masculine and feminine expressions in the media are produced through the repeated presentation of bodies, clothing, style, and visual appearance. The primary data consist of Wolipop news texts containing representations of androgyny, while the secondary data are drawn from books, scholarly journals, academic articles, and relevant previous studies. The findings show that Wolipop dominantly frames androgyny as a visual expression that is aesthetic, modern, inspirational, and closely associated with popular culture. The dominant patterns that emerge are the androgyny aestheticisation frame, celebrity legitimation frame, and lifestyle-oriented frame, which position androgyny as a fashion and lifestyle trend rather than as an issue of gender identity debated within a broader social dimension. These findings extend media and gender studies by showing that digital lifestyle media do not merely present fluid gender expression as a visual trend, but also construct symbolic legitimacy for androgyny through aesthetic, popular, and depoliticised framing mechanisms.
Digital Marketing dan Literasi Keuangan terhadap Kinerja Keuangan UMKM: Keunggulan Bersaing sebagai Variabel Mediasi Fakhrur Rozi; Yasinta Amartiwi
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 4 No. 2 (2026): April
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v4i2.872

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital marketing dan literasi keuangan terhadap kinerja keuangan UMKM dengan keunggulan bersaing sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan survei kepada 200 pelaku UMKM yang telah memanfaatkan kanal pemasaran digital. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil pengujian ilustratif menunjukkan bahwa digital marketing berpengaruh positif terhadap keunggulan bersaing dan kinerja keuangan UMKM. Literasi keuangan juga berpengaruh positif terhadap keunggulan bersaing dan kinerja keuangan. Keunggulan bersaing terbukti berpengaruh positif terhadap kinerja keuangan serta memediasi secara parsial hubungan digital marketing dan literasi keuangan terhadap kinerja keuangan UMKM. Temuan ini mengindikasikan bahwa peningkatan kinerja keuangan UMKM tidak hanya ditentukan oleh intensitas promosi digital, tetapi juga oleh kemampuan pelaku usaha dalam mengelola informasi keuangan, menentukan harga, mengendalikan biaya, dan membangun nilai unik yang sulit ditiru pesaing. Penelitian ini memberikan implikasi bagi pelaku UMKM untuk mengintegrasikan strategi pemasaran digital dengan penguatan literasi keuangan agar keunggulan bersaing dapat dikonversi menjadi peningkatan penjualan, profitabilitas, dan arus kas.
REPRESENTATION OF RELIGIOSITY IN THE FILM KOMANG BY NAYA ANINDITA: A ROLAND BARTHES SEMIOTIC ANALYSIS Mhd. Arif Lubis; Fakhrur Rozi
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29321

Abstract

This study aims to analyze the representation of religiosity in Naya Anindita's film Komang through Roland Barthes's semiotic approach. This study departs from the importance of film as a popular media that not only provides entertainment, but also shapes social meanings regarding religion, culture, tolerance, and identity in a multicultural society. This study uses a qualitative descriptive method with data collection techniques through direct observation of film scenes, visual documentation, and relevant literature searches. Data are analyzed using three levels of meaning in Barthes's semiotics, namely denotation, connotation, and myth. The results show that religiosity in the film Komang is represented through worship practices, cultural symbols, traditional clothing, body gestures, prayers, and social interactions between characters from different religious and cultural backgrounds. At the denotative level, the film shows religious activities such as praying, prayer, group prayers, and traditional ceremonies. At the connotative level, these signs represent obedience, spirituality, respect for tradition, and tolerance. Meanwhile, at the mythical level, the film constructs the idea that religiosity is not merely ritualistic, but also serves as the foundation for morality, patience, acceptance, and social harmony. Thus, the film Komang represents religiosity as an inclusive human value and as a space for dialogue between love, faith, culture, and diversity.
Co-Authors Abdul Rasyid Agustini Angga Prayuda Azmiral Anwar Elystia Vidia Marselina Fathu Rahman Mujaki Gustin Dhea Amelia Br. Siahaan Hasan Sentosa Lukito Hidayah, Syahla Indira Fatra Deni Ismail Mhd. Arif Lubis Misroh Pebrianti Muhammad Alfikri Muhtadiah Hasibuan Mulia Rachman Nana Novita Pratiwi Putri Oktavia Risa Aulia Riska Hayati Rizky Amelia Rudi Salam SRI WULANDARI Sulaiman RM Wulandari, Agustiah Yasinta Amartiwi