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All Journal International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Vokasi Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) Bulletin of Computer Science Research Brilliance: Research of Artificial Intelligence Sisfo: Jurnal Ilmiah Sistem Informasi Jurnal Teknologi Terapan and Sains 4.0 Electronic Journal of Education, Social Economics and Technology Jurnal Malikussaleh Mengabdi
Saptari, Mochamad Ari
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Veterinary Other

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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN MELALUI IKLAN FACEBOOK PRODUK SALE Fitri, Elisa; Saptari, Mochamad Ari; Ardian, Zalfie
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4136

Abstract

Penelitian ini mengkaji pengaruh Kualitas Iklan, Kepercayaan Konsumen, Harga Produk, Promosi/Diskon, dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian melalui iklan di Facebook pada produk sale. Metode yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Square Structural Equation Modeling (PLS-SEM). Data diperoleh dari 300 responden yang pernah melakukan pembelian produk sale melalui iklan di Facebook, menggunakan teknik purposive sampling. Hasil analisis PLS-SEM menunjukkan bahwa e-WOM (β = 0,477; t = 6,200; p = 0,000), promosi/diskon, dan kualitas iklan berpengaruh positif dan signifikan terhadap keputusan pembelian. Sementara itu, harga produk (β = 0,128; p = 0,099) dan kepercayaan konsumen (β = 0,049; p = 0,357) berpengaruh positif namun tidak signifikan. Nilai R-Square sebesar 0,609 menunjukkan bahwa model dapat menjelaskan 60,9% variasi keputusan pembelian konsumen. Temuan ini menunjukkan bahwa electronic word of mouth, promosi dan diskon yang menarik, dan kualitas iklan menjadi faktor kunci dalam memengaruhi keputusan pembelian konsumen melalui iklan di platform Facebook.
Identification of Characteristics of Traditional Acehnese Architecture at SMEA Premium Coffee Shop in Banda Aceh Dafrina, Armelia; Fidyati, Fidyati; Muthmainah, Muthmainah; Saptari, Mochamad Ari
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.987

Abstract

The city of Banda Aceh has experienced significant development in building infrastructure, particularly in the proliferation of coffee shops. Many open spaces have been repurposed into coffee shops, and this transformation has also brought significant changes to the function and form of the traditional Acehnese house, Acehnese House (Rumoeh Aceh), which is now being repurposed into commercial spaces such as coffee shops. This transformation affects both the function and meaning of the buildings in response to evolving needs.  This study aims to examine characteristics of traditional Acehnese architecture as applied to coffee shops in Banda Aceh. The analysis is based on Hadjad’s theoretical framework, which assesses the characteristics of traditional Acehnese architecture through 12 elements: stilted structure, roof, columns, walls, space, under floor space, openings, ornaments, orientation, house height, color, and materials. The results of the study show that these coffee shops have retained core elements of Rumoh Aceh, such as the stilted house form, wooden materials, and traditional ornaments, despite undergoing design and functional adaptations for commercial purposes. This study highlights that the application of traditional architecture in public spaces can serve as a medium for cultural education while strengthening local identity amidst the wave of modernization.
Meningkatkan Semangat Literasi Digital Pada Generasi Millenial Dalam Penangkalan Berita Hoaks Sahputra, Ilham; Pratama, Angga; Fachrurrazi, Sayed; Muthmainnah, Muthmainnah; Saptari, Mochamad Ari
Jurnal Malikussaleh Mengabdi Vol. 2 No. 1 (2023): Jurnal Malikussaleh Mengabdi, April 2023
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmm.v2i1.12358

Abstract

Literasi digital banyak digunakan oleh generasi milleneal dalam kemampuan untuk mengakses, memahami dan menciptakan informasi dengan menggunakan teknologi digital. Literasi digital menjadi kemampuan dasar yang sangat penting bagi siswa SMA di era globalisasi dan revolusi industri 4.0 terlebih lagi jika hal tersebut berhubungan dengan hoaks yang semakin marak beredar. Berita hoaks banyak sekali diperoleh pada platform media sosial seperti Facebook, WhatsApp, tiktok dan  melalui browser berita di internet. Fenomena ini menimbulkan keresahan terhadap kebenaran suatu berita tersebut sehinga menimbulkan kebingungan. Namun, masih banyak siswa SMA yang belum memiliki literasi digital yang memadai dalam menagkal berita hoaks yang beredar. Oleh karena itu, sebgai bentuk pengabdian dilakukan kegiatan sosialisasi mengenai literasi digital di SMA Negeri 1 Lhokseumawe. Tujuan pengabdian ini agar siswa memiliki pemahaman yang lebih baik tentang literasi digital dalam penangkalan berita hoaks, generasi milenial khususnya siswa akan memiliki pengetahuan dan keterampilan yang lebih baik dalam menyaring informasi dan meyadari pentingnya menggunakan teknologi informasi dan computer secara bijak untuk selanjutnya digunakan dalam berbagai bidang, seperti komunikasi, bisnis, pendidikan, dan lain-lain. Metode yang digunakan dalam kegiatan sosialisasi ini adalah pemberian materi,diskusi, dan tanya jawab. Hasil kegiatan sosialisasi menunjukkan bahwa siswa SMA Negeri 1 Lhokseumawe memiliki tingkat kesadaran dan motivasi yang rendah tentang literasi digital dan informasi hoaks sebelum mengikuti kegiatan sosialisasi. Setelah mengikuti kegiatan pengabdian ini generasi milleneal menunjukkan peningkatan yang signifikan dalam hal kesadaran dan motivasi tentang literasi digital, serta pengetahuan dan keterampilan dasar tentang literasi digital. Dengan demikian, kegiatan pengbdian ini sangat penting dalam penangkalan berita hoaks dan pengabdian ini dapat dikatakan berhasil dan bermanfaat bagi siswa SMA Negeri 1 lhokseumawe.
Evaluasi Kepuasan Pelanggan Dalam Berbelanja Online Pada Aplikasi Shopee Menggunakan Metode Importance Performance Analysis Anisa, Ayu; Saptari, Mochamad Ari; Fachrurrazi, Sayed
Bulletin of Computer Science Research Vol. 5 No. 5 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bulletincsr.v5i5.729

Abstract

Shopee is one of the most popular e-commerce platforms in Indonesia, especially among university students. At Malikussaleh University, it has become the preferred application for meeting both academic and personal needs. However, despite its high usage, there are still complaints regarding unsatisfactory service quality, such as delayed deliveries, difficulty in processing returns, and slow customer support responses. This study aims to analyze customer satisfaction with Shopee services using the Importance Performance Analysis (IPA) method to assess the alignment between service importance and performance. The study evaluates four key dimensions: Web Design, Fulfillment, Customer Service, and Security/Privacy. The results show that the average conformity level (TKI) across 17 service attributes is 94.59%. A TKI value below 100% suggests that the provided services have not fully met customer expectations. Moreover, the IPA quadrant analysis reveals that several attributes—such as delivery punctuality, responsiveness to complaints, and clarity of product information—fall into Quadrant A. Attributes in this quadrant are critical and underperforming, indicating top priorities for immediate improvement to enhance overall service quality.
Co-Authors - Fakhrurrazi Abdurrahman, Teuku Adwiyah, Febri Robiatun Amalia Amalia Ananda Faridhatul Ulva Angga Pratama Anisa, Ayu Aris Munandar Bakhtiar Bakhtiar Burhanuddin Burhanuddin Dafrina, Armelia Dari, Ulan Dewi, Apriandini Sri Dwiyanti, Dhea Silvia Ezwarsyah Ezwarsyah Fidyati, Fidyati Fidyatun Nisa Fitri, Elisa Isnayati, Isnayati Kahfi, Nurul Ashabul Kurniasi, Arni Astuti Melani, Siska Amelia Muhammad Ikhwani Muhammad Zakaria Mukti Qamal Multazam, T Mutammimul Ula Muthmainah Muthmainah Muthmainnah Muthmainnah Muthmainnah Muthmainnah Naditama, Ari Rahma Fitria, Rahma Riyadhul Fajri Sahputra, Ilham Sayed Fachrurrazi suryadi, Rizki Trisna Trisna, Trisna Veri Ilhadi yusliana, yusliana Zahratul Fitri, Zahratul Zainal Abidin Zul Akli