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All Journal International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Vokasi Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) Brilliance: Research of Artificial Intelligence Sisfo: Jurnal Ilmiah Sistem Informasi Jurnal Teknologi Terapan and Sains 4.0 Electronic Journal of Education, Social Economics and Technology Jurnal Malikussaleh Mengabdi
Saptari, Mochamad Ari
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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN MELALUI IKLAN FACEBOOK PRODUK SALE Fitri, Elisa; Saptari, Mochamad Ari; Ardian, Zalfie
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4136

Abstract

Penelitian ini mengkaji pengaruh Kualitas Iklan, Kepercayaan Konsumen, Harga Produk, Promosi/Diskon, dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian melalui iklan di Facebook pada produk sale. Metode yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Square Structural Equation Modeling (PLS-SEM). Data diperoleh dari 300 responden yang pernah melakukan pembelian produk sale melalui iklan di Facebook, menggunakan teknik purposive sampling. Hasil analisis PLS-SEM menunjukkan bahwa e-WOM (β = 0,477; t = 6,200; p = 0,000), promosi/diskon, dan kualitas iklan berpengaruh positif dan signifikan terhadap keputusan pembelian. Sementara itu, harga produk (β = 0,128; p = 0,099) dan kepercayaan konsumen (β = 0,049; p = 0,357) berpengaruh positif namun tidak signifikan. Nilai R-Square sebesar 0,609 menunjukkan bahwa model dapat menjelaskan 60,9% variasi keputusan pembelian konsumen. Temuan ini menunjukkan bahwa electronic word of mouth, promosi dan diskon yang menarik, dan kualitas iklan menjadi faktor kunci dalam memengaruhi keputusan pembelian konsumen melalui iklan di platform Facebook.
Identification of Characteristics of Traditional Acehnese Architecture at SMEA Premium Coffee Shop in Banda Aceh Dafrina, Armelia; Fidyati, Fidyati; Muthmainah, Muthmainah; Saptari, Mochamad Ari
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.987

Abstract

The city of Banda Aceh has experienced significant development in building infrastructure, particularly in the proliferation of coffee shops. Many open spaces have been repurposed into coffee shops, and this transformation has also brought significant changes to the function and form of the traditional Acehnese house, Acehnese House (Rumoeh Aceh), which is now being repurposed into commercial spaces such as coffee shops. This transformation affects both the function and meaning of the buildings in response to evolving needs.  This study aims to examine characteristics of traditional Acehnese architecture as applied to coffee shops in Banda Aceh. The analysis is based on Hadjad’s theoretical framework, which assesses the characteristics of traditional Acehnese architecture through 12 elements: stilted structure, roof, columns, walls, space, under floor space, openings, ornaments, orientation, house height, color, and materials. The results of the study show that these coffee shops have retained core elements of Rumoh Aceh, such as the stilted house form, wooden materials, and traditional ornaments, despite undergoing design and functional adaptations for commercial purposes. This study highlights that the application of traditional architecture in public spaces can serve as a medium for cultural education while strengthening local identity amidst the wave of modernization.
Co-Authors - Fakhrurrazi Abdurrahman, Teuku Adwiyah, Febri Robiatun Amalia Amalia Ananda Faridhatul Ulva Aris Munandar Bakhtiar Bakhtiar Burhanuddin Burhanuddin Dafrina, Armelia Dari, Ulan Dewi, Apriandini Sri Dwiyanti, Dhea Silvia Ezwarsyah Ezwarsyah Fidyati, Fidyati Fidyatun Nisa Fitri, Elisa Isnayati, Isnayati Kahfi, Nurul Ashabul Kurniasi, Arni Astuti Melani, Siska Amelia Muhammad Ikhwani Muhammad Zakaria Mukti Qamal Multazam, T Mutammimul Ula Muthmainah Muthmainah Muthmainnah Muthmainnah Naditama, Ari Rahma Fitria, Rahma Riyadhul Fajri suryadi, Rizki Trisna Trisna, Trisna Veri Ilhadi yusliana, yusliana Zahratul Fitri, Zahratul Zainal Abidin Zul Akli