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All Journal Ecotrophic, Journal of Environmental Science Jurnal Ilmu Lingkungan Jurnal Manajemen Bisnis JURNAL MANAJEMEN MOTIVASI JURNAL EKONOMI Kajian Bisnis STIE Widya Wiwaha Value: Jurnal Manajemen dan Akuntansi Madani : Indonesian Journal of Civil Society International Journal Of Science, Technology & Management (IJSTM) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Prosiding University Research Colloquium Manis : Jurnal Manajemen dan Bisnis Jurnal Inovasi Daerah
Nandang Bekti Karnowati
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap
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PENGARUH KERAMAHAN, KECEPATAN LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART Permata, Rizqi Rika; Werdiasih, Rustina Dewi; Karnowati, Nandang Bekti
JURNAL EKONOMI Vol. 14 No. 1 (2024): Jurnal Ekonomi Februari 2024
Publisher : JURNAL EKONOMI

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Abstract

This study aims to examine the effect of Hospitality (X1), Service Speed (X2) and Promotion (X3) on Consumer Purchase Decisions (Y) at Alfamart. The sample in this study was Alfamart consumers totaling 108 respondents with a sampling technique using the Lemeshow formula. Data collection techniques are carried out by distributing questionnaires to Alfamart consumers. Analysis prerequisite tests include linearity test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Data analysis techniques with multiple linear regression, statistical tests through T test, F test as well as R2 test and classical assumption test.The results showed that: (1) Friendliness had no effect on purchasing decisions; (2) Speed of service affects purchasing decisions; (3) Promotions affect purchasing decisions; (4) Friendliness, speed of service and promotion simultaneously influence the purchase decision.
Co-Authors Apriandi, Devy Apriandi, Devy Widya Arin Fajriyah Eri Kristanto Erna Handayani Esih Jayanti fajar adi Prakoso Fajriyah, Arin Fitriati, Azmi Ginting, Yanti Mayasari Herni Justiana Astuti Herni Justiana Astuti Irwan Saputro Lusi Suwandari Najmudin Permata, Rizqi Rika Prakoso, Fajar adi Pujiharto Pujiharto Putri, Silfia Anike Raden Mohamad Herdian Bhakti Ralahallo, Fransiska Natalia Rustina Dewi Werdiasih Rustina Dewi Werdiasih Sherly Sherly Silfia Anike Putri Sudarto Sudarto Werdiasih, Rustina Dewi Yoana Yoana Yupiter Mendrofa