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Gerry Firmansyah
Universitas Esa Unggul
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Journal : Journal Of World Science

 1 
Evaluating the Performance of Association Rules in Apriori and FP-Growth Algorithms: Market Basket Analysis to Discover Rules of Item Combinations Dwiputra, Dedy; Mulyo Widodo, Agung; Akbar, Habibullah; Firmansyah, Gerry
Journal of World Science Vol. 2 No. 8 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i8.403

Abstract

This study focuses on applying data mining techniques, especially association rules mining using the Apriori and FP-GROWTH algorithms, for market basket analysis on PT. XYZ is a pharmaceutical company in Indonesia. A quantitative methodology uses a dataset of 100,498 transactions originating from 432,356 rows of data covering July to December 2022 in the JABODETABEK area. Apriori and FP-GROWTH algorithms are applied for association rules mining. The results show that FP-GROWTH has the fastest execution time of 84,655 seconds. However, the memory usage for the Apriori algorithm is the lowest at 482.32 MiB, with increments of: 0.21 MiB. For the rules generated, the two algorithms, both Apriori and FP-GROWTH, produce the same number of rules and values of support, confidence, lift, Bi-Support, Bi-Confidence, and Bi-Lift. In conclusion, Apriori is recommended for sales datasets if memory usage and ease of implementation are important. However, if the speed of execution time and a large amount of data are considered, FP-GROWTH is a better choice because the execution time is faster for large amounts of data. However, the choice of algorithm depends on the specific analysis objectives, itemset size, data scale, and computational capabilities. Results from association rules mining provide evidence of product popularity, purchasing patterns, and opportunities for strategic marketing and inventory management. These findings can help PT. XYZ improves business efficiency, understands customer behavior, and increases profitability.
Co-Authors Achmad Randhy Hans Adhi Fernandes Gamaliel Adilah Widiasti Agung Mulyono Widodo Ahmad Mutedi Akbar, Habibullah Alandrian Surya Tantra Alexander Alexander, Alexander Alnino Dio Putera Amelia Sholikhaq Andriana, Dian Andrianto, Eko Andriyanti Asianto Andriyanti Asianto Anisa Aulia Annazma Ghazalba Anwar Solihin, Muhamad Ardiansyah, Miri Arif Pami Setiaji Asianto, Andriyanti Aulia, Anisa Aurel Elviolita Putri Ayu Larasati Azizah, Anik Hanifa Azzam Robbani, Muhammad Bayu Sulistiyanto Ipung Sutejo Bob Tjahjono Budi Aribowo Budi Tjahjono Budi Tjahyono Budi Tjahyono Budi Tjahyono Devi Irawan Dewi, Riris Septiana Sita Dodo, La Dudy Fathan Ali Dwi Nurmawaty Dwi Pamungkas, Eric Dwiaji, Lingga Dwiputra, Dedy Edi Kartawijaya Eric Dwi Pamungkas Farida Farida Fathan Ali, Dudy Fatonah, Nenden Siti Fernandes Gamaliel, Adhi Ghazalba, Annazma Gilang Banuaji Gunawan, Sholeh Gusti Fachman Pramudi Habibullah Akbar Hadi, Muhammad Abdullah Haryoto, Iin Sahuri Hendaryatna Hendaryatna Husni Sastra Mihardja Husni Satra Mihardja Husni Satra Mihardja Intan Setya Palupi Irawan, Devi Irsyadul Anam, Reza Ismiyati Meiharsiwi Kailani Ridwan, M Khairurrahman, Rifqi La Dodo Lingga Dwiaji Lisdiana Lisdiana Lisdiana Lisdiana M Bahrul Ulum, M Bahrul Master Maruahal Sidabutar Maulana, Syaban Meiharsiwi, Ismiyati Mochamad Welly Rosadi Muhammad Azzam Robbani Muhammad Fajrul Aslim Muhammad Hadi Arfian Muhammad Kailani Ridwan Munawar Munawar Muslih, Muhamad Mutedi, Ahmad Narul Sakron Nasihin, Anwar Natadirja, Trenggana Nenden Siti Fatomah Nenden Siti Fatonah Nenden Siti Fatonah Nenden Siti Fatonah Nila Rusiardi Jayanti Nindyo Artha Dewantara Wardhana Nixon Erzed Nugraha, William Nugroho Budhisantosa Pamungkas, Ryan Tri Putra, Sipky Jaya Qiqi Asmara, Abdullah Qornain, Fiqar Haytsam Muhammad Dzul Rachman, Riyandi Patu Rahaman, Mosiur Ramadhan, Noval Rizky Randhy Hans, Achmad Reza Irsyadul Anam Rifqi Khairurrahman Riya Widayanti Riyan Asep Susanto Rizky Yananda Rosnanto, Imam RR. Ella Evrita Hestiandari Rudy Setiawan Sabri Alim Sakron, Narul Sandy, Raynaldi Sea, Rona Aulia Wangsa Setiawati, Popong Sholeh Gunawan Sigit Purworaharjo Siti Fatomah, Nenden Sri Redjeki Sugiyanti, Sri Dewi Suhendar Suhendar, Suhendar Suhendry, Mohammad Roffi Sulistyo, Catur Agus Supardi Supardi Supriyade Supriyade Supriyade, Supriyade Syafika Zalfanissa Dila Tardiana, Arisandi Langgeng Tartila, Gilang Romadhanu Trifina Sartamti Wardhana, Nindyo Artha Dewantara Wibowo, Yudha Widiasti, Adilah Widodo , Agung Mulyo Widodo, Agung Mulyo Widodo, Agung Mulyono Wijaya, Jacob S William Nugraha Yessy Oktafriani Yudha Putra Hadjarati, Panji Ramadhan