Article Per Year (5 Year)
p-Index From 2020 - 2025
6.932
P-Index
This Author published in this journals
All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Distribusi Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JURNAL EKONOMI SAKTI (JES) Jurnal Investasi Al-Kharaj: Journal of Islamic Economic and Business Revenue: Jurnal Manajemen Bisnis Islam Target : Jurnal Manajemen Bisnis Jurnal Disrupsi Bisnis Al-Mashrof: Islamic Banking and Finance International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen JURNAL ILMU MANAJEMEN SABURAI (JIMS) Mutanaqishah: Journal of Islamic Banking Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce KENDALI: Economics and Social Humanities Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Santri : Jurnal Ekonomi dan Keuangan Islam Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Pemimpin Bisnis Inovatif Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Bisnis, Ekonomi Syariah dan Pajak Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini Global Leadership Organizational Research in Management J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Weny Rosilawati
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

 1 
Pengaruh Pengalaman Usaha dan Strategi Promosi Viral terhadap Peningkatan Penjualan Produk Usaha Mikro Kecil Ditinjau dari Perspektif Bisnis Islam : (Studi Pada Usaha Mikro Kecil Kuliner di Kota Bandar Lampung) Ari Muhamad Rijki; Weny Rosilawati; Supaijo Supaijo
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2558

Abstract

This research aims to determine the influence of business experience and viral promotion strategies on increasing sales of micro and small culinary business products in Bandar Lampung City. This type of research is descriptive research. Descriptive research is research that is directed at providing symptoms, facts or events systematically and accurately, regarding the characteristics of a particular population or area. The sampling technique in this research uses data collection techniques: Library Research and Questionnaires. The research results used partial hypothesis testing (t test) which showed that business experience had a significant negative effect on increasing sales. Viral promotion strategies have a positive and significant effect on increasing sales. Simultaneous hypothesis testing (f test) shows
Co-Authors A. Zuliansyah Adib Fachri Agustin, Melin Ahmad Habibi Ahmad Zuliansyah Akbar, Muhammad Aldaraja Al Farid, Leonard Jiro Allimmah, Khoirunnisa Nurul Amrina, Dania Hellin Anggi Pratama Anggun Wijayanti Ari Kurniyawati Ari Muhamad Rijki Asriani Asriani Asriani Asriani, Asriani Bahrudin, Moh. Basaroh, Siti Chandra Prayoga Chintia, Rena Devi Lestari Dinda Fali Rifan Dinda Fali Rifan Dwi Septiani Dwi Septiani Erike Anggraeni Ersi Sisdianto Evi Ekawati Evi Ekawati Evi mayanti Femei Purnamasari, Femei Fery Kurniawan Fitri Rahmadila Ghina Ulfah Saefurrohman Handayani, Maudi Hanif Hanif Hanif Hanif Heni Noviarita Iva Faizah Jannah, Roihan Ruzikiani Khofifah Indar Mawar Sari Khomsatul Khoiriyah Madnasir Madnasir Madnasir Melin Agustin Melinda Septri Yani Mia Selvina Milza, Anita Tri Mimi Fitriani Murtini Nasruddin Nasruddin Niken Mita Sari Ningsih, Nur Wahyu Novita, Nanda Ayu Noviyanti, Yeni Tri Nur Wahyu Ningsih Nurhayati Nurhayati Nurhayati Nurhayati Pertiwi, Anggun Hanna Rahma Dayanti Syafitri Rena Chintia Ria Dwi Anggraini Ridwansyah Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rifan, Dinda Fali Rifan Rifki Aminullah Riski, Yogi Rizky, Ridho Al RR. Ella Evrita Hestiandari Salsabiila Nur Aziizah Sari, Nadia Puspita Sazkia Putri Salsabila Sazkia Putri Salsabila Sidik, Sofwan Sinta Rahayu Supaijo Supaijo Suprianingsih, Okta Syamsul Hilal Syarif, Hazas Tyas, Prayoga Ning Via Kurniawati Yeni Susanti Yulistia Devi Zathu Restie Utamie Zulaikah Zulaikah Zulaikah Zuliansyah, A