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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Distribusi Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JURNAL EKONOMI SAKTI (JES) Jurnal Investasi Al-Kharaj: Journal of Islamic Economic and Business Revenue: Jurnal Manajemen Bisnis Islam Target : Jurnal Manajemen Bisnis Jurnal Disrupsi Bisnis Al-Mashrof: Islamic Banking and Finance International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen JURNAL ILMU MANAJEMEN SABURAI (JIMS) Mutanaqishah: Journal of Islamic Banking Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce KENDALI: Economics and Social Humanities Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Santri : Jurnal Ekonomi dan Keuangan Islam Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Pemimpin Bisnis Inovatif Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Bisnis, Ekonomi Syariah dan Pajak Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini Global Leadership Organizational Research in Management J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Weny Rosilawati
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Pajak dan Manajemen Keuangan

 1 
Pengaruh Literasi Keuangan Syariah, Digital Marketing dan Brand Image terhadap Loyalitas Nasabah Bank Syariah Indonesia Khofifah Indar Mawar Sari; Weny Rosilawati; Syamsul Hilal
Pajak dan Manajemen Keuangan Vol. 1 No. 4 (2024): Agustus : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i4.391

Abstract

This research is motivated by the increasing development of sharia banking, the competition in the banking industry will become more competitive and it will become increasingly difficult to maintain customer loyalty. This research aims to analyze the influence of Sharia Financial Literacy, Digital Marketing and Brand Image on customer loyalty. This research is included in Quantitative research. The population of this research was customers of Bank Syariah Indonesia, East OKU Regency, a sample of 96 respondents was taken using calculations using the lemeshow formula. This research data analysis was assisted by using SPSS 26 software to make it easier for researchers to carry out calculations. The results of this research show that sharia financial literacy has a positive and significant effect on customer loyalty with a significance of 0.00 < 0.05, digital marketing has a positive and significant effect on customer loyalty with a significance of 0.00 < 0.05, brand image has a positive and significant effect on customer loyalty with a significance of 0.00 <0.05. The calculated F value is 42,488 and the significant value is 0.00 so that Sharia financial literacy, Digital Marketing and Brand Image simultaneously have a significant positive effect.
Co-Authors A. Zuliansyah Adib Fachri Agustin, Melin Ahmad Habibi Ahmad Zuliansyah Akbar, Muhammad Aldaraja Al Farid, Leonard Jiro Allimmah, Khoirunnisa Nurul Amrina, Dania Hellin Anggi Pratama Anggun Wijayanti Ari Kurniyawati Ari Muhamad Rijki Asriani Asriani Asriani Asriani, Asriani Bahrudin, Moh. Basaroh, Siti Chandra Prayoga Chintia, Rena Devi Lestari Dinda Fali Rifan Dinda Fali Rifan Dwi Septiani Dwi Septiani Erike Anggraeni Ersi Sisdianto Evi Ekawati Evi Ekawati Evi mayanti Femei Purnamasari, Femei Fery Kurniawan Fitri Rahmadila Ghina Ulfah Saefurrohman Handayani, Maudi Hanif Hanif Hanif Hanif Heni Noviarita Iva Faizah Jannah, Roihan Ruzikiani Khofifah Indar Mawar Sari Khomsatul Khoiriyah Madnasir Madnasir Madnasir Melin Agustin Melinda Septri Yani Mia Selvina Milza, Anita Tri Mimi Fitriani Murtini Nasruddin Nasruddin Niken Mita Sari Ningsih, Nur Wahyu Novita, Nanda Ayu Noviyanti, Yeni Tri Nur Wahyu Ningsih Nurhayati Nurhayati Nurhayati Nurhayati Pertiwi, Anggun Hanna Rahma Dayanti Syafitri Rena Chintia Ria Dwi Anggraini Ridwansyah Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rifan, Dinda Fali Rifan Rifki Aminullah Riski, Yogi Rizky, Ridho Al RR. Ella Evrita Hestiandari Salsabiila Nur Aziizah Sari, Nadia Puspita Sazkia Putri Salsabila Sazkia Putri Salsabila Sidik, Sofwan Sinta Rahayu Supaijo Supaijo Suprianingsih, Okta Syamsul Hilal Syarif, Hazas Tyas, Prayoga Ning Via Kurniawati Yeni Susanti Yulistia Devi Zathu Restie Utamie Zulaikah Zulaikah Zulaikah Zuliansyah, A