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All Journal PROSIDING SEMINAR NASIONAL JOURNAL OF COASTAL DEVELOPMENT ETERNAL: English Teaching Journal AFRE Accounting Financial Review Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Berdaya Mandiri Budimas : Jurnal Pengabdian Masyarakat Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Abdi Nusa Healthy Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Penataan Ruang
Siti Nurlaela
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Analisis Strategi Pemberdayaan Masyarakat dalam Program Kampung Nanas di Kalurahan Margoluwih, Seyegan, Sleman: Penelitian Jihani Nurseha; Siti Nurlaela; Agus Wartapa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.801

Abstract

Community empowerment is a strategic effort to increase the independence and welfare of residents through the utilization of local potential. This empowerment through the Kampung Nanas program focuses on the cultivation of Smooth Cayenne pineapple varieties. However, the empowerment approach taken has not been optimal. This study aims to analyze the factors that influence the community empowerment process and formulate strategies that can be applied in Margoluwih Village. The research approach uses a qualitative method with case studies, involving observation, interviews, and Focus Group Discussions (FGD). The analysis used is SWOT and QSPM. The results of the study indicate that technical training on good and correct pineapple cultivation, as well as providing access for the community to consult with experts in the field, plays an important role in improving the quality of pineapple cultivation. This effort is expected to produce optimal pineapple plants. In addition, ongoing assistance and regular meetings have proven to be effective strategies in empowering communities in Margoluwih Village. This study confirms that an empowerment strategy based on a participatory model, with financial support from the government and the involvement of millennial farmers as assistants, can increase the sustainability of community empowerment programs through the Kampung Nanas program. Therefore, village governments and agricultural extension workers need to design collaborations to increase community income in a sustainable manner.
Dampak Kepemimpinan Transformasional Terhadap Kepuasan Kerja dan Kinerja Karyawan Generasi Z: Studi Peran Intervening Kepercayaan pada Pemimpin Sadewa, Robby Rahadyan; Siti Nurlaela
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7496

Abstract

This study aims to analyze the influence of transformational leadership on job satisfaction and job performance, considering trust in the leader as a mediating variable. The sample was selected using a purposive sampling technique, with a total of 268 Generation Z employees working in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas. The data were analyzed using the Structural Equation Modeling (SEM) method through Smart PLS 3.0 software.  The findings indicate that transformational leadership has a significant and positive impact on trust in the leader, job satisfaction, and job performance. Furthermore, trust in the leader was proven to mediate the relationship between transformational leadership and both job satisfaction and job performance.  The implications of this study highlight the crucial role of leaders in building trust to enhance employee productivity and job satisfaction, particularly among the younger workforce. This research provides both practical and theoretical insights into leadership strategies that support organizational success.
The Influence of Social Media Interaction and Brand Engagement on Brand Awareness, Brand Image, and Brand Loyalty of Modern Bakery Amanda; Siti Nurlaela
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1359

Abstract

This study aims to analyze the influence of social media interaction and customer brand engagement on brand awareness, brand image, and brand loyalty in the modern bakery industry in Indonesia. With a quantitative approach, this study collected data from 141 respondents who were social media users who had interacted with modern bakery brands. Data processing used Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that social media interaction had a significant effect on customer brand engagement. Furthermore, social media interaction also had a significant direct effect on brand awareness, brand image, and brand loyalty. Path analysis showed an indirect effect of social media interaction through customer brand engagement on the three dependent variables, indicating a partial mediation effect. This study emphasizes the importance of active interaction on social media as a primary strategy in building brand awareness, brand image, and brand loyalty in the modern bakery industry. These findings provide important implications for modern bakery industry players in optimizing their digital marketing strategies to increase consumer engagement and loyalty.
The Effect of Marketing Communication Strategy, Brand Attitude, and Brand Loyalty on Repurchase Intention of Halal Cosmetics Eqy Farha Gunawan; Siti Nurlaela
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1360

Abstract

This study aims to analyze the influence of marketing communication strategy, which includes traditional media communication, firm-created social media communication, user-generated social media communication, and personal selling communication on brand attitude, and to analyze the role of brand attitude as an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention among halal cosmetic consumers in Indonesia. A quantitative approach was used with a survey method of 138 respondents who used halal cosmetics. Data testing was carried out using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that all marketing communication variables had a positive effect on brand attitude. Furthermore, brand attitude was proven to be an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention. These findings provide implications for halal cosmetic companies in optimizing marketing communication strategies that pay attention to the formation of positive brand attitudes to increase customer loyalty and repurchase intention.
Penentuan Faktor Teknis dan Politis Kunci Implementasi TOD di Surabaya Melalui Konsensus Pakar Berbasis Delphi Anastasya Sabrina Rahmawati; Siti Nurlaela; I Dewa Made Frendika Septanaya
Jurnal Penataan Ruang Vol. 20 (2025): Special Edition II : Jurnal Penataan Ruang 2025
Publisher : Jurnal Penataan Ruang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j2716179X.v20iII.5190

Abstract

Transit-Oriented Development (TOD) planning in Surabaya requires a comprehensive understanding of the strategic factors that influence its successful implementation. This study aims to identify both technical and political factors that must be considered in TOD implementation. This study applies a Delphi method involving six stakeholders from government, academia, and NGOs to identify strategic variables influencing TOD. Technical variables are assessed using 7D principles (Density, Diversity, Design, Destination Accessibility, Distance to Transit, Demand Management, and Demography) aligned with national regulations (Ministry of Agrarian Affairs and Spatial Planning Regulation No. 16/2017), while political factors cover institutional governance, regulations, and financing. Of the 43 sub-variables evaluated, most reached unanimous (full) consensus and two attained majority consensus. The findings highlight that TOD success in Surabaya depends not only on technical compliance but also on institutional coordination and policy responsiveness to local context.
Analisis Strategi Pemberdayaan Petani Milenial dalam Budidaya Hortikultura di Kapanewon Patuk Kabupaten Gunungkidul Althorik Divano Afta; Siti Nurlaela; Elea Nur Aziza
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4793

Abstract

The regeneration of farmers became crucial in improving the competitiveness of the agricultural sector, especially for millennial farmers. However, the empowerment approaches that were implemented had not been fully optimal. Empowerment often focused only on the implementation of government programs without the active involvement of millennial farmers. This study aimed to analyze the factors that influenced the empowerment process of millennial farmers and to formulate strategies that could be applied in Kapanewon Patuk, Gunungkidul Regency. This research employed a qualitative method with a case study approach, involving interviews, observations, and Focus Group Discussions (FGDs). The analysis used was SWOT and QSPM analysis. The results of the study showed that the involvement of successful farmers played an important role in increasing knowledge, skills, and technology adoption among millennial farmers. In addition, strengthening institutions and farmer groups became an effective strategy in supporting the empowerment process. The conclusion of this study confirmed that a participatory model-based empowerment strategy, by optimizing the support of successful farmers and integrating technology, could enhance the sustainability of horticultural farming. The government and agricultural extension workers needed to design a more adaptive approach, utilize the potential for collaboration with various stakeholders, and strengthen marketing networks to improve the competitiveness of millennial farmers
PEMANFAATAN MESIN FEEDER SEBAGAI INOVASI EFISIENSI PROSES PEWARNAAN BATIK DALAM UPAYA PENINGKATAN KUALITAS PRODUK Sunarjo, Wenti Ayu; Dwi Edi Wibowo; Nur Baiti Nasution; Nauval Rabbani; Aditya Dimas Wahyu Sasongko; Mukhamad Adzar; Evi Latifah; Rachmawati; Mulyanto; Ubaidillah; Sarah Rum Handayani; Siti Nurlaela
Jurnal Berdaya Mandiri Vol. 6 No. 3 (2024): JURNAL BERDAYA MANDIRI (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v6i3.6784

Abstract

Batik is a product that has become Indonesia's cultural identity. As a batik city, Pekalongan continues to strive to improve the quality of batik products so that Indonesian batik does not become extinct. One of the things that makes batik attractive is its motifs and colors. Through its appeal, batik will increasingly exist and become global. In line with the problems that exist in the batik industry, namely the problem of production time efficiency, this community service aims to provide solutions to problems in the batik industry in order to save or reduce production time, especially in the batik industry. color dyeing stage, while maintaining the quality of the batik. The dyeing process carried out by the batik industry which is the activity partner, namely Perkumpulan Kampoeng Batik Kauman and Kampung Wisata Batik Pesindon, still uses traditional dyeing techniques, so that through a batik dyeing machine solution called a feeder machine, the batik production process at the dyeing stage can be made easier. The results of this service activity were achieved with evidence of a success rate based on evaluation results reaching 87.4% as a dyeing tool innovation that had an impact on efficiency and with a color dyeing printing time of around 20-30 minutes on one 2x1m sheet of paper. cloth. Furthermore, the results of using the feeder machine are visible in the even coloring results and the batik wax does not break. This means that apart from being an efficiency solution, the feeder machine also improves the quality of batik.
Assessing the Level of Spatial Integration of Surabaya City Public Transportation Al Hilal Hilmi; Siti Nurlaela; Adjie Pamungkas
Jurnal Penataan Ruang Vol. 19 (2024): Special Edition : Jurnal Penataan Ruang 2024
Publisher : Jurnal Penataan Ruang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the integration of public transportation services in Surabaya City, focusing on the Suroboyo Bus and its feeder lines. Using spatial assessment techniques and graph theory, the study evaluates Node Connectivity (NC), Line Connectivity (LC), and Transfer Center Connectivity (TCC) index across 18 zones. Results show significant disparities in connectivity levels, with zones along the North-South corridor through central Surabaya consistently demonstrating high integration. In contrast, zones along the eastern ring road and the northeastern part of Surabaya show poor integration, revealing critical areas needing improvement. Factors such as zone density and the number of transit nodes influence these outcomes, underscoring the importance of balanced service distribution. The study emphasizes the necessity for future research to address imbalances and improve the overall efficiency of Surabaya City's public transportation network.
The Role of RUPBASAN Wonogiri in the Auction Process State Booty to Realize Non-tax revenue Muhammad Rafi Hafizuddin Putra; Siti Nurlaela; Anita Wijayanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2055

Abstract

The Wonogiri State Confiscated Goods Storage House (Rupbasan) is one of the government agencies authorized to store and manage state confiscated goods and state confiscation until the auction process is carried out. This study aims to determine the role of the Wonogiri Rupbasan in the auction process for state booty, the obstacles that arise in the Wonogiri Rupbasan in the state booty auction process and efforts to resolve the obstacles in realizing Non-Tax State Revenue. This study uses empirical legal research methods with data collection techniques from interviews and interviews. The results of this study are related to the role of the Wonogiri Rupbasan in the auction process for stolen goods from the state, both from before the auction process until the auction process is carried out. Before being auctioned there is an acceptance process, consisting of research, judgment, documentation, second registration, third management consisting of storage, security, maintenance, rescue, fourth use of Basan and Baran, fifth transfer, finally reporting. For the auction process, the Wonogiri Rupbasan uses an auction system that is displayed to the Ministry of Finance's State Assets and Auction Service Office in carrying out the auction. The Wonogiri Rupbasan prepares state-appropriated goods to be auctioned based on a court decision, puts up and submits a list of auctions, announces them to the public, records the auction winners given by the KPKNL, processes the taking of the auctioned items that have been won. Handling after the auction process is spending and cleaning. In the auction process there are several obstacles, both from internal Rupbasan and external constraints and there are also general obstacles outside the auction process which impact on the quality of the loot to be auctioned as well as efforts to resolve obstacles in the auction process for state loot. Suggestions due to the suboptimal role of the mandate and function of Rupbasan both in the bidding process and managing Basan and Baran, studies, policies and government decisions are needed in making regulations strengthening the sovereignty of Rupbasan. Improving coordination between the Wonogiri Rupbasan and related agencies in implementing the auction process for state loot so that it can run optimally and professionally
Co-Authors Addina Hapsari Adelia Nitasari Adi Prananto ADITYA DIMAS WAHYU SASONGKO Adjie Pamungkas Adzkia Az Zahra Adzkia Az Zahra Agus Wartapa, Agus Ainun Jamil Meidikna Al Hilal Hilmi Alfrida Ista Anindya Althorik Divano Afta Amanda Anastasya Sabrina Rahmawati Anita Wijayanti Aries Dwi Siswanto ARIF HIDAYATULLAH Cahyono Susetyo Dwi Edi Wibowo Eko Budi Santoso Elea Nur Aziza Endang Dwi Amperawati Eqy Farha Gunawan Evi Latifah Hafidz Andra Bakhtiar I Dewa Made Frendika Septanaya Jihani Nurseha Kandi Maharani Kartika Hendra Kartika Hendra Titisari Kriyo Sambodho M. Rudianto Marshiella Diva G Mila Putri Maria Mohammad Wahyu Widiyanto Muhammad Alfaridzi R Muhammad Rafi Hafizuddin Putra Mukhamad Adzar Mulyanto Murniati Sulistyorini Mursidah Rahmah Nadia Hanifah Nasution, Nur Baiti Nauval Rabbani Nur Ilma Melati Nur Ilma Melati Nyoman Chandrikania Utama Prananda Navitas Purnama Siddi Rachmawati Rahmawati Rahmawati Riana R Dewi Ridhwan Sujana Rita Noviani Rochmat Aldy Purnomo Sadewa, Robby Rahadyan Sarah Rum Handayani Siti Arifah Suhaeni Suhaeni Sumarta Setiadi Tri Nugroho Tri Nugroho Ubaidillah Wenti Ayu Sunarjo Widi Agoes Pratikto Widiyastuti, Tri Yuli Chomsatu Yuli Chomsatu S