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The Effect of Marketing Communication Strategy, Brand Attitude, and Brand Loyalty on Repurchase Intention of Halal Cosmetics Eqy Farha Gunawan; Siti Nurlaela
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1360

Abstract

This study aims to analyze the influence of marketing communication strategy, which includes traditional media communication, firm-created social media communication, user-generated social media communication, and personal selling communication on brand attitude, and to analyze the role of brand attitude as an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention among halal cosmetic consumers in Indonesia. A quantitative approach was used with a survey method of 138 respondents who used halal cosmetics. Data testing was carried out using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that all marketing communication variables had a positive effect on brand attitude. Furthermore, brand attitude was proven to be an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention. These findings provide implications for halal cosmetic companies in optimizing marketing communication strategies that pay attention to the formation of positive brand attitudes to increase customer loyalty and repurchase intention.
Analisis Strategi Pemberdayaan Petani Milenial dalam Budidaya Hortikultura di Kapanewon Patuk Kabupaten Gunungkidul Althorik Divano Afta; Siti Nurlaela; Elea Nur Aziza
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4793

Abstract

The regeneration of farmers became crucial in improving the competitiveness of the agricultural sector, especially for millennial farmers. However, the empowerment approaches that were implemented had not been fully optimal. Empowerment often focused only on the implementation of government programs without the active involvement of millennial farmers. This study aimed to analyze the factors that influenced the empowerment process of millennial farmers and to formulate strategies that could be applied in Kapanewon Patuk, Gunungkidul Regency. This research employed a qualitative method with a case study approach, involving interviews, observations, and Focus Group Discussions (FGDs). The analysis used was SWOT and QSPM analysis. The results of the study showed that the involvement of successful farmers played an important role in increasing knowledge, skills, and technology adoption among millennial farmers. In addition, strengthening institutions and farmer groups became an effective strategy in supporting the empowerment process. The conclusion of this study confirmed that a participatory model-based empowerment strategy, by optimizing the support of successful farmers and integrating technology, could enhance the sustainability of horticultural farming. The government and agricultural extension workers needed to design a more adaptive approach, utilize the potential for collaboration with various stakeholders, and strengthen marketing networks to improve the competitiveness of millennial farmers
PEMANFAATAN MESIN FEEDER SEBAGAI INOVASI EFISIENSI PROSES PEWARNAAN BATIK DALAM UPAYA PENINGKATAN KUALITAS PRODUK Sunarjo, Wenti Ayu; Dwi Edi Wibowo; Nur Baiti Nasution; Nauval Rabbani; Aditya Dimas Wahyu Sasongko; Mukhamad Adzar; Evi Latifah; Rachmawati; Mulyanto; Ubaidillah; Sarah Rum Handayani; Siti Nurlaela
Jurnal Berdaya Mandiri Vol. 6 No. 3 (2024): JURNAL BERDAYA MANDIRI (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v6i3.6784

Abstract

Batik is a product that has become Indonesia's cultural identity. As a batik city, Pekalongan continues to strive to improve the quality of batik products so that Indonesian batik does not become extinct. One of the things that makes batik attractive is its motifs and colors. Through its appeal, batik will increasingly exist and become global. In line with the problems that exist in the batik industry, namely the problem of production time efficiency, this community service aims to provide solutions to problems in the batik industry in order to save or reduce production time, especially in the batik industry. color dyeing stage, while maintaining the quality of the batik. The dyeing process carried out by the batik industry which is the activity partner, namely Perkumpulan Kampoeng Batik Kauman and Kampung Wisata Batik Pesindon, still uses traditional dyeing techniques, so that through a batik dyeing machine solution called a feeder machine, the batik production process at the dyeing stage can be made easier. The results of this service activity were achieved with evidence of a success rate based on evaluation results reaching 87.4% as a dyeing tool innovation that had an impact on efficiency and with a color dyeing printing time of around 20-30 minutes on one 2x1m sheet of paper. cloth. Furthermore, the results of using the feeder machine are visible in the even coloring results and the batik wax does not break. This means that apart from being an efficiency solution, the feeder machine also improves the quality of batik.
The Role of RUPBASAN Wonogiri in the Auction Process State Booty to Realize Non-tax revenue Muhammad Rafi Hafizuddin Putra; Siti Nurlaela; Anita Wijayanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2055

Abstract

The Wonogiri State Confiscated Goods Storage House (Rupbasan) is one of the government agencies authorized to store and manage state confiscated goods and state confiscation until the auction process is carried out. This study aims to determine the role of the Wonogiri Rupbasan in the auction process for state booty, the obstacles that arise in the Wonogiri Rupbasan in the state booty auction process and efforts to resolve the obstacles in realizing Non-Tax State Revenue. This study uses empirical legal research methods with data collection techniques from interviews and interviews. The results of this study are related to the role of the Wonogiri Rupbasan in the auction process for stolen goods from the state, both from before the auction process until the auction process is carried out. Before being auctioned there is an acceptance process, consisting of research, judgment, documentation, second registration, third management consisting of storage, security, maintenance, rescue, fourth use of Basan and Baran, fifth transfer, finally reporting. For the auction process, the Wonogiri Rupbasan uses an auction system that is displayed to the Ministry of Finance's State Assets and Auction Service Office in carrying out the auction. The Wonogiri Rupbasan prepares state-appropriated goods to be auctioned based on a court decision, puts up and submits a list of auctions, announces them to the public, records the auction winners given by the KPKNL, processes the taking of the auctioned items that have been won. Handling after the auction process is spending and cleaning. In the auction process there are several obstacles, both from internal Rupbasan and external constraints and there are also general obstacles outside the auction process which impact on the quality of the loot to be auctioned as well as efforts to resolve obstacles in the auction process for state loot. Suggestions due to the suboptimal role of the mandate and function of Rupbasan both in the bidding process and managing Basan and Baran, studies, policies and government decisions are needed in making regulations strengthening the sovereignty of Rupbasan. Improving coordination between the Wonogiri Rupbasan and related agencies in implementing the auction process for state loot so that it can run optimally and professionally
Implementasi V-Model dengan Business Intelligence untuk Sistem Informasi Manajemen Penjualan dan Inventori Obat di Apotek Madani Ichsandi Ichsandi; Rolly Gios Sholid; Widja Yanto; Mulia Aminurahman; Siti Nurlaela
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.6259

Abstract

Drug sales and inventory management at Madani Pharmacy still relies on manual processes, potentially leading to recording errors, inefficient stock management, and limitations in obtaining analytical insights to support decision-making. This study aims to implement the V-Model in the development of a Drug Sales and Inventory Management Information System (SIMPIO). The system analysis and design stages are modeled using Unified Modeling Language (UML), including use case, activity, class, and sequence diagrams to systematically describe actors, process flows, data structures, and interactions between modules. SIMPIO is integrated with Business Intelligence (BI) to provide real-time data visualization in the form of stock reports, sales trends, and drug demand predictions through an interactive dashboard. System testing was conducted using the blackbox method. The results showed that the system runs effectively with a user satisfaction level reaching 90%, increasing inventory accuracy by up to 95%, accelerating transaction times, and optimizing operations and managerial decision-making at Madani Pharmacy.
Effectiveness of the Eutech pH 450 pH Meter and Digital pH Meter for Mineral Water pH Testing: Efektivitas Kinerja Alat pH Meter Eutech pH 450 dan pH Meter Digital Untuk Pengujian pH Air Mineral Nanik Andayani; Dian Nurhayati; Ratna Anitasari; Sisca Diani Rosalina; Siti Nurlaela; Norma Ulvatus Putri Alifviani
Jurnal Pengelolaan Laboratorium Vol 5 No 1 (2026): Februari
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/plp.v5i1.6715

Abstract

pH meter sebagai alat ukur derajat keasaman digunakan hampir semua kegiatan di laboratorium memerlukan perawatan dan pengecekan untuk mengetahui keakuratan hasil data yang didapat. Penelitian bertujuan mendapatkan kinerja pH meter EUTECH 450 dan pH meter digital yang baik sehingga dapat digunakan pengukuran sampel dengan hasil akurat dan dapat dipublikasikan. Diharapkan dengan melakukan uji akurasi dan presisi pH meter mempunyai kinerja yang baik dan terstandar berdasarkan SNI. Penelitian dilakukan dengan metode eksperimen dan membandingkan pH meter digital dengan pH meter EUTECH 450 untuk uji pH air mineral. Hasil penelitian menunjukkan hasil uji akurasi diperoleh persentase bias dibawah 10% dan masih kondisi baik yaitu pH meter EUTECH 450 lebih tinggi (3,978 %) dibanding pH meter digital (0,030 %), semakin kecil persentase bias maka semakin akurasi pH meternya. Hasil uji presisi diperoleh persentase standar deviasi < 25% dan masih kondisi baik yaitu pH meter EUTECH 450 lebih tinggi (1,014 %) dibanding pH meter digital (0,021 %) dan semakin kecil persentase standar deviasi maka semakin presisisi pH meternya. Pengukuran pH air mineral A,B,C dan D diperoleh nilai ketidakpastian presisi metode terkecil pH meter EUTECH 450 yaitu 0,0145 dan pH meter digital 0,0049, semakin kecil nilai ketidakpastian maka semakin dekat hasil pengukuran pH meter dengan nilai sebenarnya. Hasil penelitian pH meter digital lebih akurasi, presisi dan lebih kecil nilai ketidakpastianya dibanding pH meter EUTECH 450 masa pakainya +10 tahun. Uji alkalinitas air mineral A,B,C,D diperoleh 21,11,8 dan 11 mg/L, semakin besar alkalinitas semakin tinggi pH air mineral.
PENERAPAN ALGORITMA STATISTICAL PROFILING UNTUK PENENTUAN AMBANG BATAS DINAMIS (DYNAMIC THRESHOLDING) PADA SISTEM DETEKSI ANOMALI GAS BERBASIS ESP32 Ahmad Fauzidan Yahya Khainur; Nadhif Hafiz Pradiptya; Siti Nurlaela
Jurnal TIMES Vol 15 No 1 (2026): Jurnal TIMES
Publisher : STMIK TIME

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51351/jtm.15.1.2026892

Abstract

Kebocoran gas Liquefied Petroleum Gas (LPG) merupakan risiko keselamatan domestik yang kritis, namun sistem deteksi dini konvensional sering kali tidak efektif akibat tingginya tingkat alarm palsu yang disebabkan oleh penggunaan ambang batas statis (static threshold) yang kaku terhadap fluktuasi lingkungan. Penelitian ini bertujuan untuk meningkatkan keandalan sistem deteksi gas dengan mengimplementasikan algoritma Statistical Profiling untuk penentuan ambang batas dinamis (dynamic thresholding) pada mikrokontroler ESP32. Metode yang diusulkan menggunakan teknik Exponential Weighted Moving Average (EWMA) untuk membangun profil normalitas data sensor gas per jam secara real-time, serta menerapkan protokol komunikasi hibrida ESP-NOW untuk efisiensi transmisi data. Hasil pengujian terhadap 200 sampel data runtun waktu menunjukkan bahwa sistem mampu membentuk profil lingkungan yang stabil dengan nilai rata-rata 389,50 dan standar deviasi 20,15. Penerapan ambang batas dinamis dengan koefisien kepercayaan 3,5-sigma terbukti efektif dalam membedakan lonjakan transien non-bahaya dari anomali gas yang sesungguhnya, sehingga meminimalisir kesalahan deteksi (false positive) yang umum terjadi pada metode statis. Penelitian ini menyimpulkan bahwa pendekatan adaptif pada perangkat edge mampu meningkatkan akurasi instrumen keselamatan rumah tangga secara signifikan tanpa ketergantungan pada layanan komputasi awan.