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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Kreativitas Pada Pengabdian Masyarakat (Krepa) KARIR Jurnal Ilmiah Manajemen
Susanto, Denies
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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THE EFFECT OF SERVICE QUALITY AND PRODUCT VARIATION ON PURCHASING DECISIONS OF USERS OF THE JD.ID ONLINE SHOP APPLICATION Hidayat P, Farid; Susanto, Denies
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 3 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i3.428

Abstract

This study aims to analyze the influence of Service Quality, Product Variety, Price, Consumer Trust, and Convenience on consumer purchasing decisions. This study uses a quantitative approach and a purposively selected sample of 94 respondents. The analysis techniques used are simple linear regression, multiple linear regression, classical assumption tests, coefficient of determination tests, t-tests, and F-tests, using SPSS version 26. The results of the classical assumption tests indicate that the research data are typically distributed, free of multicollinearity, and free of heteroscedasticity. Simple regression analysis shows that Service Quality and Product Variety have a positive, significant effect on purchasing decisions. The results of multiple linear regression indicate that simultaneously all five independent variables have a positive impact on purchasing decisions with an Adjusted R² of 0.442. The t-test shows that Service Quality, Product Variety, and Price have significant effects individually, while Consumer Trust and Convenience have positive but insignificant impacts. The simultaneous F-test confirms the considerable influence of all independent variables on purchasing decisions. The findings of this study emphasize the importance of managing service quality, product variety, Price, and consumer trust as a strategy to encourage consumer purchasing decisions.
Co-Authors Ade Ridwan Anak Agung Gede Darma Jata Aulia, Zahra Ayatullah, Ayi Caroline, Ivana Christianto, Reinardus Dwi Prio Fachrudin, Aris Fahleji, Maulana Fahruqi, Nur Fuadi Fuadi fuadi, Fuadi Goni, Ahmad Hasanah, Tantri Hidayat P, Farid Inarto, Agoes Indrayanti, Aprilya Irma Rahmawati Jahro, Asri Nabila Latif Latif Maulana Maulana, Maulana Mesakh, Mesakh Musfiroh, Fifi Novitasari, Sela Nurlelah Nurlelah, Nurlelah Pebriansyah, Pebriansyah Permadi, Bambang Rahmatuloh, Riki Rijatul Anwar Syafira, Alfina Yubaedah, Ida Yubaedah