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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Kreativitas Pada Pengabdian Masyarakat (Krepa) Journal of Innovative and Creativity KARIR Jurnal Ilmiah Manajemen
Susanto, Denies
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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SOSIALISASI PERENCANAAN DAN PENGEMBANGAN KARIR SEBAGAI UPAYA MENINGKATKAN MOTIVASI SISWA SMK ATTAUFIQIYYAH DALAM MELANJUTKAN PENDIDIKAN TINGGI DAN BERWIRAUSAHA. Gede Darma Jata , Anak Agung; Susanto, Denies; Pebriansyah, Pebriansyah
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 3 (2025): Batara Wisnu | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i3.447

Abstract

The purpose of this Community Service Program (PKM) is to implement one of the Three Pillars of Higher Education (Tri Dharma Perguruan Tinggi) and to strengthen the role of universities in providing real contributions to the development and application of knowledge within society. This program was carried out at SMK ATTAUFIQIYYAH Baros with a focus on Career Planning and Development Socialization as an Effort to Increase Students’ Motivation in Pursuing Higher Education and Entrepreneurship. The background of this program lies in the low learning motivation, lack of self-confidence, and limited creativity and career insights among students. These conditions are further exacerbated by external factors, such as entrepreneurship learning that remains theoretical and the lack of family support in encouraging students to continue their education or to develop entrepreneurial initiatives. The methods used in this program were expository, namely verbal material delivery, and inquiry, which emphasizes critical and analytical thinking. These approaches were implemented through lectures, interactive discussions, case studies, entrepreneurship simulations, and practical exercises in career planning. The program targeted 30 students of SMK ATTAUFIQIYYAH and was conducted on October 15–16, 2025. The materials delivered included the importance of career planning, personal potential development, strategies to achieve short- and long-term goals, as well as insights into entrepreneurial opportunities in the digital era. The expected outcomes of this program include an increased understanding among students about the importance of early career planning, higher motivation to pursue tertiary education, and greater confidence in developing simple business ideas. Furthermore, this activity is expected to strengthen the school’s role in producing graduates who are more independent, creative, and competitive in both the workforce and the entrepreneurial sector. Thus, this PKM not only benefits the students but also contributes to the improvement of human resource quality within the school environment and the broader community.
PEMBERDAYAAN UMKM DESA SASAHAN MELALUI PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN AKSES PASAR Susanto, Denies; Ridwan, Ade
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v5i1.129

Abstract

This community service program was conducted in Sasahan Village, Waringinkurung District, Serang Regency, Banten, with the aim of empowering Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to improve market access and business competitiveness. MSMEs in this village face major challenges, including limited digital literacy, lack of skills in managing technology-based marketing, and a continued reliance on conventional methods to expand consumer reach. In fact, digital marketing has been proven as an effective strategy that enables entrepreneurs to utilize social media, online marketplaces, and promotional content to expand their business networks more efficiently. The program implementation consists of several stages, namely problem identification, solution formulation, hands-on training, and continuous monitoring and evaluation. Partner participation is reflected through active involvement in all activities, including providing business data, attending training sessions, independently practicing digital content creation, and establishing a digital MSME community in Sasahan Village. Program evaluation is carried out formatively to adjust training methods according to participants’ needs and summatively to assess improvements in digital literacy, promotional skills, and the overall impact on market access. Program sustainability is supported through online mentoring, collaboration with village authorities, and partnerships with external stakeholders such as online marketplaces and financial institutions. The outcomes of this community service program include improved digital literacy, MSME independence in implementing digital marketing strategies, the establishment of new marketing networks, and an increase in the income and welfare of the Sasahan Village community.
THE EFFECT OF SERVICE QUALITY AND PRODUCT VARIATION ON PURCHASING DECISIONS OF USERS OF THE JD.ID ONLINE SHOP APPLICATION Hidayat P, Farid; Susanto, Denies
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 3 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i3.428

Abstract

This study aims to analyze the influence of Service Quality, Product Variety, Price, Consumer Trust, and Convenience on consumer purchasing decisions. This study uses a quantitative approach and a purposively selected sample of 94 respondents. The analysis techniques used are simple linear regression, multiple linear regression, classical assumption tests, coefficient of determination tests, t-tests, and F-tests, using SPSS version 26. The results of the classical assumption tests indicate that the research data are typically distributed, free of multicollinearity, and free of heteroscedasticity. Simple regression analysis shows that Service Quality and Product Variety have a positive, significant effect on purchasing decisions. The results of multiple linear regression indicate that simultaneously all five independent variables have a positive impact on purchasing decisions with an Adjusted R² of 0.442. The t-test shows that Service Quality, Product Variety, and Price have significant effects individually, while Consumer Trust and Convenience have positive but insignificant impacts. The simultaneous F-test confirms the considerable influence of all independent variables on purchasing decisions. The findings of this study emphasize the importance of managing service quality, product variety, Price, and consumer trust as a strategy to encourage consumer purchasing decisions.
Co-Authors Ade Ridwan Anwar, Rijatul Aulia, Zahra Ayatullah, Ayi Caroline, Ivana Christianto, Reinardus Dwi Prio Darma Jata, Anak Agung Gede Fachrudin, Aris Fahleji, Maulana Fahruqi, Nur Fuadi Fuadi Gede Darma Jata , Anak Agung Goni, Ahmad Hasanah, Tantri Hidayat P, Farid Inarto, Agoes Indrayanti, Aprilya Ismail, Muhammad Iqbal Jahro, Asri Nabila Juhaeri Latif Latif Maulana Maulana, Maulana Mesakh, Mesakh Muhidin Muhidin Musfiroh, Fifi Novitasari, Sela Nurlelah Nurlelah, Nurlelah Pebriansyah, Pebriansyah Permadi, Bambang Rahmatuloh, Riki RR. Ella Evrita Hestiandari Syafira, Alfina Yubaedah, Ida Yubaedah