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All Journal Krisna: Kumpulan Riset Akuntansi Jurnal Ilmiah Manajemen "E M O R" INVENTORY: JURNAL AKUNTANSI Jurnal Manajerial Dinasti International Journal of Digital Business Management IDEI: Jurnal Ekonomi & Bisnis TheJournalish: Social and Government Economics and Digital Business Review Solusi: Jurnal Kajian Ekonomi dan Bisnis Studi Ilmu Manajemen dan Organisasi Jurnal Media Informatika juremi: jurnal riset ekonomi ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) International Journal of Islamic Business and Management Review Balance : Jurnal Akuntansi dan Manajemen Journal of Innovation Research and Knowledge Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Indonesian Journal of Contemporary Multidisciplinary Research Benefit : Journal of Bussiness, Economics, and Finance International Journal of Asian Business and Management (IJABM) Indo-Fintech Intellectuals: Journal of Economics and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Culture Accounting and Auditing VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Branding: Jurnal Manajemen & Bisnis KINERJA : Jurnal Ekonomi dan Bisnis J-CEKI
BIYANTO, FRASTO
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Pengaruh Media Sosial, Iklan Online dan Promosi Terhadap Minat Beli Konsumen. Fernandes, Adelia; Seno Bagus W, R. Stefanus; Miswanto, Miswanto; Siregar, Baldric; Biyanto, Frasto; V. da Silva, Rita de Fátima
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.6479

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial, iklan online, dan promosi terhadap minat beli konsumen di wilayah Seturan, khususnya pada individu yang telah terpapar iklan digital dan aktif melakukan transaksi secara online. Pendekatan kuantitatif digunakan dengan motode survei, melibatkan 150 responden yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4. Hasil analisis menunjukkan bahwa ketiga variabel independent, yaitu media sosial, iklan online, dan promosi, memiliki pengaruh positif terhadap minat beli konsumen. Temuan ini memperkuat teori Hierarchy of Effects yang menjelaskan bahwa eksposur terhadap komunikasi pemasaran dapat membentuk persepsi kognitif, afektif, hingga konatif yang mendorong terjadinya pembelian. Penelitian ini memberikan kontribusi terhadap pengembangan strategi pemasaran digital yang efektif dalam meningkatkan niat beli konsumen.
Pengaruh Overconfidence Manajerial terhadap Kualitas Penyusunan Penganggaran Perusahaan dalam Kondisi Volatilitas Pasar Global Putri Dharmana, Vanessa; Siregar, Baldric; Biyanto, Frasto; Miswanto, Miswanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10396

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh overconfidence manajerial terhadap kualitas penyusunan anggaran perusahaan, dengan mempertimbangkan volatilitas pasar global sebagai variabel mediasi. Studi ini menggunakan pendekatan kuantitatif asosiatif dengan metode explanatory research dan pengumpulan data melalui penyebaran kuesioner kepada manajer keuangan dan akuntansi di perusahaan yang beroperasi di Indonesia. Hasil penelitian menunjukkan bahwa overconfidence manajerial berpengaruh signifikan terhadap kualitas penyusunan anggaran. Selain itu, volatilitas pasar global juga ditemukan berpengaruh signifikan terhadap kualitas penyusunan anggaran, serta memperkuat pengaruh negatif overconfidence manajerial dalam proses penganggaran. Model penelitian ini mampu menjelaskan 80,3% variabel dependen, yang menunjukkan bahwa bias kognitif dan faktor eksternal memainkan peran penting dalam praktik pengelolaan anggaran. Temuan ini diharapkan dapat menjadi kontribusi bagi pengembangan teori keuangan perilaku serta menjadi masukan praktis dalam perancangan sistem pengendalian anggaran yang lebih adaptif dan realistis.
Pengaruh Ekspansi Jaringan Distribusi, Strategi Promosi, dan Ketersediaan Stok Produk terhadap Keputusan Pembelian Konsumen Produk Fast Moving Consumer Goods (FMCG) Unilever di Indonesia Fadli, La Ode; Ratnasari, Intan; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric
VISA: Journal of Vision and Ideas Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  This study aims to analyze the influence of distribution network expansion, promotional strategies, and product stock availability on consumer purchasing decisions for Unilever's Fast Moving Consumer Goods (FMCG) products in Indonesia. With increasingly competitive market competition, this third factor is considered key to maintaining people's purchasing power. The research method used is quantitative descriptive-analytical with data collected through an online questionnaire based on a Likert scale of 1-5 distributed to 109 respondents. Data analysis was carried out using SPSS to test the validity, reliability, and influence of variables. The results of the study indicate that distribution network expansion (H1), promotional strategies (H2), and product stock availability (H3) individually have a positive and significant effect on consumer purchasing decisions. In addition, the third variable also has a simultaneous effect (H4). This conclusion provides practical implications for Unilever Indonesia to optimize distribution, promotion, and stock management strategies in influencing consumer decisions.
TANTANGAN DALAM PENGHITUNGAN BIAYA SATUAN LAYANAN (UNIT COST) RUMAH SAKIT DI INDONESIA Biyanto, Frasto
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 2: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i2.10716

Abstract

Penghitungan biaya satuan di rumah sakit memiliki peran strategis dalam mendukung efisiensi operasional, pengambilan keputusan manajerial, dan penetapan tarif layanan yang berbasis biaya aktual. Di Indonesia, implementasi penghitungan biaya satuan menghadapi berbagai tantangan, antara lain keterbatasan integrasi sistem informasi, kompleksitas layanan medis, rendahnya kapasitas sumber daya manusia di bidang akuntansi biaya, dan belum adanya regulasi yang baku. Studi ini mengeksplorasi tiga metode utama dalam penghitungan biaya satuan: Step-Down Cost Accounting (SDCA), Activity-Based Costing (ABC), dan Time-Driven Activity-Based Costing (TDABC). Masing-masing metode memiliki kekuatan dan keterbatasan dalam menangani kompleksitas layanan kesehatan. Penelitian ini menekankan perlunya penguatan sistem informasi terintegrasi, pelatihan bagi staf rumah sakit, serta standarisasi metode penghitungan biaya untuk meningkatkan akurasi dan efisiensi pengelolaan keuangan rumah sakit. Rekomendasi yang diajukan meliputi pengembangan kebijakan nasional tentang akuntansi biaya layanan kesehatan dan peningkatan kolaborasi dengan akademisi guna memperkuat basis bukti dalam perencanaan dan pengendalian biaya rumah sakit.
Determinasi Job Hopping Gen Z Yogyakarta: Gaji, Pertumbuhan Karier dan Kepuasan Kerja Oktafiani, Vani; Pratama, Yondik Army; Miswanto, Miswanto; Siregar, Baldric; Biyanto, Frasto
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.5046

Abstract

Purpose: The purpose of this research is to analyze how market competitive pay, career growth, and job satisfaction affect the job-hopping intentions of Generation Z employees in Yogyakarta. Methodology/approach: This study utilized a quantitative method with purposive sampling. A total of 104 Generation Z respondents filled out an online questionnaire, and the data were processed using multiple linear regression through SPSS 25. Results/findings: The findings indicate that market competitive pay, career growth, and job satisfaction collectively exert a significant influence on job-hopping intentions. However, market competitive pay and job satisfaction show a negative influence, meaning higher levels of both reduce the tendency to job hop. Interestingly, career growth has a positive effect, indicating that greater perceived opportunities for advancement can increase job-hopping intentions when expectations are not met internally. Conclusion: Career growth can motivate Gen Z employees to pursue external opportunities if their current organization lacks clear advancement paths. Meanwhile, competitive pay and job satisfaction can reduce the desire to job hop, making them essential components of effective retention strategies. Limitations: This study is limited by a short data collection period of only one month. This may lead to temporal bias and restrict the depth of analysis, so the findings should be interpreted with caution and not generalized without considering longer-term dynamics. Contribution: This study highlights the need for companies to integrate fair compensation, transparent career development plans, and job satisfaction strategies to retain young employees effectively, particularly in competitive job markets.
Co-Authors Affan, Junaidi Amalia, Yusrina Ana Marcal Anacleto Roberto Carolina Soares Anggara Pramushinta Annisa Arief Budiarto Atika Jauhari Hatta Atika Jauharia Hatta Hambali Baldric Siregar Baldric Siregar Baldric Siregar Baldric Siregar Banutama, Berty Beby Ayu Wardhani Bria, Anggelina Yuniance Deranika Ratna Kristiana Devi Tri Nugraheni Dewi, Risma Wati Endarwati Endarwati Ernawan Septia Putri Ussholehah Fadli, La Ode Fernandes, Adelia Fithratun Nuha Tsabita Hening Hasna Reswara Hernandi J Irma Oktarina Safitri Jatinugroho, Robertus Cahyo Khotimatul Barki Marufi, Muqorrobien Mbete, Roselina Lucia Ketty Meiliasari, Vika Mimi Meriami Br Pane Miswanto Miswanto Muhammad Nabil Bouxit NENTA, YOSEP ARMANDO Nugraha, Mochamad Saddam Ilyas Nur Wulandari, Diah Novita Oktafiani, Vani Perdana, Oksa Wisnu Pereira, Edigar Filipe Pereira, Filipe Mendes Pinto, Leonardo Pramytha, Intan Anindya Pratama, Yondik Army Pratiwi, Chris Indah PUJISARI, YUSTI Putra, Gregorius Okta Putri Dharmana, Vanessa Putri, Ajeng Kharisma Rafifah, Ula Restu Rahmawaty, Anisa Rajabuan, Ance Costansa Ratnasari, Intan Reni Sara Indrawati Santos, Alfredo Dos Santosa, Harjuna Cipta Sempati May Al-Farrasi Seno Bagus W, R. Stefanus Setiawan Maini, Salesiana Shilfiyana, Dhindha Soares, Anacleto Roberto Carolina Soares, Casimiro Syamsuddin Syamsuddin Tay, Renya Rostika Oma Tekat Sukomardojo V. da Silva, Rita de Fátima Vidyaningrum, Bunga Wing Wahyu Winarno Wing Wahyu Winarno Wing Wahyu Winarto Wulandari, Amalia Dewi Yohanes Robinsius Neno Yudhasepti, Wikarisa YUSTI PUJISARI Yusti Pujisari