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All Journal Krisna: Kumpulan Riset Akuntansi Jurnal Ilmiah Manajemen "E M O R" INVENTORY: JURNAL AKUNTANSI Jurnal Manajerial Dinasti International Journal of Digital Business Management TheJournalish: Social and Government Economics and Digital Business Review Solusi: Jurnal Kajian Ekonomi dan Bisnis Studi Ilmu Manajemen dan Organisasi Jurnal Media Informatika Jurnal Arastirma juremi: jurnal riset ekonomi ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) International Journal of Islamic Business and Management Review Balance : Jurnal Akuntansi dan Manajemen Journal of Innovation Research and Knowledge Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Indonesian Journal of Contemporary Multidisciplinary Research Benefit : Journal of Bussiness, Economics, and Finance Indo-Fintech Intellectuals: Journal of Economics and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Culture Accounting and Auditing VISA: Journal of Vision and Ideas Journal of Innovative and Creativity Branding: Jurnal Manajemen & Bisnis KINERJA : Jurnal Ekonomi dan Bisnis Jurnal Cendekia Ilmiah
BIYANTO, FRASTO
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Digital Marketing, Inovasi Produk, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Jelita Cosmetic Babarsari Wijayanto, Totok; Terra, Inai; Miswanto, Miswanto; Siregar, Baldric; Biyanto, Frasto
Jurnal Arastirma Vol. 5 No. 2 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i2.51818

Abstract

Tujuan. Penelitian ini bertujuan untuk menganalisas pengaruh digital marketing, inovasi produk, dan kualitas pelayanan terhadap kepuasan pelanggan pada Jelita Cosmetic Barbasari. Metode. Metode yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 100 pelanggan Jelita Cosmetic menggunakan teknik purposive sampling. Data dianalisis dengan uji validitas, reliabilitas, uji asumsi klasik, serta regresi berganda menggunakan SPSS. Hasil. Hasil penelitian secara parsial menunjukan bahwa digital marketing, inovasi produk, dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Uji F mengonfirmasikan bahwa ketiga variabel tersebut secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi. Temuan ini menegaskan pentingnya integrasi ketiga variabel dalam strategi pemasaran untuk meningkatkan kepuasan dan Loyalitas pelanggan.
Work-Life Balance and Time Management on Academic Achievement of Part-Time Students in Yogyakarta: Testing Social Support as a Moderator Soares, Luis Americo; Zahra, Zulfa Putri Az-; Miswanto; Biyanto, Frasto; Siregar, Baldric; Ximenes, Antonio
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.5001

Abstract

This study aims to investigate the impact of work-life balance and time management on the academic achievement of part-time university students in Yogyakarta, with social support as a moderating variable. The research addresses the growing challenge faced by students managing both academic and professional responsibilities. A quantitative approach was applied using a survey of 155 purposively selected part-time students. Validated instruments measured work-life balance, time management, academic achievement, and social support. Moderated regression analysis (MRA) in SPSS revealed that the final model accounted for 98.4% of the variance in academic achievement (R2 = 0.984). Both work-life balance (? = -0.292, p < 0.001) and time management (? = -0.344, p < 0.001) had significant negative effects. However, social support positively moderated both relationships, reducing their negative impact (interaction effects: ? = 0.926 and ? = 0.880, respectively). The finding emphasizes the importance of institutional support and training to help students manage dual roles effectively.
The Influence of Competitive Advantage, Market Orientation, and Partnerships on Reddoorz's Marketing Performance Neno, Yohanes Robinsius; Miswanto, Miswanto; Siregar, Baldric; Biyanto, Frasto
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i6.12545

Abstract

The aim of this study is to evaluate the impact of competitive advantage, market orientation, and partnerships on the marketing performance of RedDoorz, a rapidly growing budget accommodation platform in Indonesia. Using a quantitative approach, primary data were collected through questionnaires distributed to 40 selected respondents using a purposive sampling technique. Based on multiple linear regression analysis, the findings indicate that competitive advantage and partnerships have a positive and significant influence on marketing performance, while market orientation does not show a significant effect. Theoretically, this study supports the resource-based view theory and serves as a reference for future research in this area. Practically, the findings can be utilized by RedDoorz management to formulate strategies aimed at enhancing competitiveness and marketing performance amidst increasingly intense competition.
Determinasi Job Hopping Gen Z Yogyakarta: Gaji, Pertumbuhan Karier dan Kepuasan Kerja Oktafiani, Vani; Pratama, Yondik Army; Miswanto, Miswanto; Siregar, Baldric; Biyanto, Frasto
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.5046

Abstract

Purpose: The purpose of this research is to analyze how market competitive pay, career growth, and job satisfaction affect the job-hopping intentions of Generation Z employees in Yogyakarta. Methodology/approach: This study utilized a quantitative method with purposive sampling. A total of 104 Generation Z respondents filled out an online questionnaire, and the data were processed using multiple linear regression through SPSS 25. Results/findings: The findings indicate that market competitive pay, career growth, and job satisfaction collectively exert a significant influence on job-hopping intentions. However, market competitive pay and job satisfaction show a negative influence, meaning higher levels of both reduce the tendency to job hop. Interestingly, career growth has a positive effect, indicating that greater perceived opportunities for advancement can increase job-hopping intentions when expectations are not met internally. Conclusion: Career growth can motivate Gen Z employees to pursue external opportunities if their current organization lacks clear advancement paths. Meanwhile, competitive pay and job satisfaction can reduce the desire to job hop, making them essential components of effective retention strategies. Limitations: This study is limited by a short data collection period of only one month. This may lead to temporal bias and restrict the depth of analysis, so the findings should be interpreted with caution and not generalized without considering longer-term dynamics. Contribution: This study highlights the need for companies to integrate fair compensation, transparent career development plans, and job satisfaction strategies to retain young employees effectively, particularly in competitive job markets.
Pengaruh Makroekonomi dan Spillover Effect Harga Batubara Terhadap Harga Saham Perusahaan Batubara Mahendra, Rizky Cahya; Biyanto, Frasto; Miswanto, Miswanto; Siregar, Baldric
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine whether macroeconomic factors (inflation and SBIS) and coal prices affect the stock prices of coal production companies. The research adopts a quantitative approach using secondary data from the period 2017–2021, with a total of 244 observations. The data were analyzed using panel data analysis techniques. The population consists of 24 coal production company stocks, from which 4 samples were selected through purposive sampling. Statistical calculations were conducted using EViews software. The findings indicate that increases in stock prices of coal production companies are more effectively influenced by inflation and coal prices, both of which shape investors’ perceptions of the companies’ prospects. Inflation plays an important role as an external factor that can suppress stock prices through reduced purchasing power and increased economic uncertainty. In contrast, coal prices serve as a key indicator reflecting the companies’ performance and revenue potential. On the other hand, SBIS has not shown a significant effect on stock prices and therefore is not a primary factor in investment decision-making within this sector. Consequently, investors are advised to pay closer attention to inflation dynamics and coal price movements as a basis for investment considerations. Meanwhile, companies need to improve their operational performance and take advantage of favorable commodity price conditions to sustainably enhance firm value.
Co-Authors Affan, Junaidi Amalia, Yusrina Annisa Arief Budiarto Atika Jauhari Hatta Atika Jauharia Hatta Hambali Baldric Siregar Baldric Siregar Banutama, Berty Beby Ayu Wardhani Bria, Anggelina Yuniance Deranika Ratna Kristiana Devi Tri Nugraheni Dewi, Risma Wati Endarwati Endarwati Ernawan Septia Putri Ussholehah Fadli, La Ode Fernandes, Adelia Fithratun Nuha Tsabita Hafid, Abdullah Irma Oktarina Safitri Jatinugroho, Robertus Cahyo Khotimatul Barki Mahendra, Rizky Cahya Marufi, Muqorrobien Mbete, Roselina Lucia Ketty Meiliasari, Vika Miswanto Miswanto Miswanto, Miswanto Muhammad Nabil Bouxit Neno, Yohanes Robinsius NENTA, YOSEP ARMANDO Nugraha, Mochamad Saddam Ilyas Nur Wulandari, Diah Novita Oktafiani, Vani Pane, Mimi Meriami Br Perdana, Oksa Wisnu Pereira, Edigar Filipe Pereira, Filipe Mendes Pinto, Leonardo Pramushinta, Anggara Pramytha, Intan Anindya Pratama, Yondik Army Pratiwi, Chris Indah PUJISARI, YUSTI Putra, Gregorius Okta Putri Dharmana, Vanessa Putri, Ajeng Kharisma Rafifah, Ula Restu Rahmawaty, Anisa Rajabuan, Ance Costansa Ratnasari, Intan Reni Sara Indrawati Santos, Alfredo Dos Santosa, Harjuna Cipta Sempati May Al-Farrasi Seno Bagus W, R. Stefanus Setiawan Maini, Salesiana Shilfiyana, Dhindha Soares, Anacleto Roberto Carolina Soares, Casimiro Soares, Luis Americo Syamsuddin Syamsuddin Tay, Renya Rostika Oma Tekat Sukomardojo Terra, Inai Totok Wijayanto, Totok V. da Silva, Rita de Fátima Vidyaningrum, Bunga Winarto, Wing Wahyu Wulandari, Amalia Dewi Ximenes, Antonio Yudhasepti, Wikarisa YUSTI PUJISARI Yusti Pujisari Zahra, Zulfa Putri Az-