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All Journal Journal of Economic, Bussines and Accounting (COSTING) Maker: Jurnal Manajemen Komitmen : Jurnal Ilmiah Manajemen Rafflesia Journal of Natural and Applied Sciences (RJNAS) Branding: Jurnal Manajemen & Bisnis
Syamsuddin Syamsuddin
Universitas Tadulako
Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

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IDENTITAS BUDAYA DAN SOSIAL PADA MAKANAN KHAS DAERAH: TINJAUAN TERHADAP PERILAKU KONSUMSI MASYARAKAT MUSLIM PADA BULAN RAMADAN DI INDONESIA Yanti Mulia Roza; Geofakta Razali; Endang Fatmawati; Syamsuddin Syamsuddin; Guntur Arie Wibowo
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.25031

Abstract

This study aims to examine cultural and social identities associated with regional specialties and the consumption behavior of Muslim communities in Indonesia during the month of Ramadan. This research uses a qualitative approach with descriptive methods. The results of the study show that regional specialties play an important role in the cultural and social identity of the Indonesian people, especially during the month of Ramadan. This can be seen from the consumption patterns of the people who prioritize regional specialties as the main menu when breaking the fast. In addition, regional specialties are also a medium for maintaining and developing cultural and social values that exist in society. This research also shows that cultural and social identities associated with regional specialties have influence on the consumption behavior of Muslim communities in Indonesia during the month of Ramadan. This can be seen from the tendency of people to prefer regional specialties that are in accordance with their cultural and religious values, as well as the desire to strengthen identity as part of a particular social group.
SUBTITUSI RED PALM OIL (RPO) SEBAGAI ALTERNATIF PANGAN FUNGSIONAL KAYA BETAKAROTEIN Jusman Jusman; Syamsuddin Syamsuddin; Nur Aisyah
RAFFLESIA JOURNAL OF NATURAL AND APPLIED SCIENCES Vol. 1 No. 2 (2021): Oktober
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/rjna.v1i2.17724

Abstract

Telah dilakukan penelitian tentang subtitusi red palm oil sebagai alternatif pangan fungsional pada kue yang kaya akan kandungan betakaroten. Pada penelitian ini dilakukan uji kadar air, kadar abu, lemak, protein, karbohidrat, ?-karoten serta uji organoleptik. Berdasarkan hasil penelitian menunjukkan bahwa formula (F2) merupakan formula kue terpilih yang ditentukan berdasarkan nilai uji organoleptik tertinggi. Di mana formula (F2) memiliki kadar air yaitu 4,95%, abu 0,52%, lemak 19,44%, protein 53,22%, karbohidrat 78,13% dan ?-karoten 162,78%  Produk ini dikategorikan sebagai pangan fungsional tinggi beta karoten
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Tekat Sukomardojo; Frasto Biyanto; Reni Sara Indrawati; Khotimatul Barki; Syamsuddin Syamsuddin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28966

Abstract

Marketing strategy is an important element in the business world. One of the objectives of the marketing strategy is to increase consumer buying decisions. This can be done by utilizing the equity of a brand. This research will aim to look at how to increase consumer purchasing decisions by using brand equity. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies which still have relevance to the content of the research. The results of this study then found that brand equity cannot be ignored as a driver of consumer purchasing decisions. There are several strategies to increase brand equity. This can be done by conducting marketing campaigns to increase brand awareness, by collaborating with artists or influencers. By using these various strategies, consumer purchasing decisions can be significantly improved.
ANALYSIS OF FACTORS AFFECTING INNOVATIVE WORK BEHAVIOR IN THE DIGITAL ERA: CASE STUDY OF MANUFACTURING COMPANIES IN INDONESIA Setiyawami Setiyawami; Gloria Miagina Palako Djurubassa; Hernansi Biso; Syamsuddin Syamsuddin
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9, No 2 (2023): Volume 9 Nomor 2 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i2.630

Abstract

climate on innovative work behavior in manufacturing companies in Indonesia. This research uses a literature and field design with a causal associative approach. This study uses a research instrument test consisting of validity and reliability tests. The quantitative analysis consists of a normality test, regression test, hypothesis test, correlation test, and coefficient of determination. This research concludes that transformational leadership, self-efficacy, and organizational climate have a positive and significant effect on innovative work behavior. In the ever-growing digital era, transformational leadership is important for manufacturing companies to face challenges and take advantage of emerging opportunities. In the digital era, self-efficacy helps employees cope with uncertainty and change, turn challenges into opportunities, and view technological change as a foundation for personal and professional growth. Furthermore, by adopting a pro-innovation organizational climate, manufacturing companies can more easily adapt to technological changes, optimize production processes, and exploit the full potential of the industrial revolution 4.0.
PENERAPAN INBOUND DAN OUTBOUND LOGISTIK PADA USAHA FROZEN FOOD CECE SHOP DI KOTA PALU Reval Rahmat Nurdin; Suryadi Hadi; Sulaeman Miru; Syamsuddin Syamsuddin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12760

Abstract

Penelitian ini membahas mengenai penerapan inbound dan outbound logistik pada usaha frozen food Cece Shop di Kota Palu, dengan menggunakan pendekatan kualitatif deskriptif. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis apakah strategi logistik yang digunakan oleh Cece shop dalam mengelola arus barang masuk (inbound) dan keluar (outbound) sudah efektif dan efesien sehingga meningkatkan kepuasan pelanggan. Metode penelitian meliputi observasi langsung, wawancara mendalam dengan pemilik usaha dan karyawan, serta analisis data sekunder dari laporan penjualan dan inventaris. Hasil penelitian menunjukkan bahwa penerapan inbound logistik yang efektif, seperti pemilihan pemasok yang tepat dan manajemen persediaan yang optimal, mampu mengurangi biaya penyimpanan dan meningkatkan ketersediaan produk. Sementara itu, outbound logistik yang efisien, termasuk sistem distribusi yang terorganisir dan pengiriman tepat waktu, berperan penting dalam meningkatkan kepuasan Jpelanggan dan memperluas pangsa pasar. Studi ini memberikan wawasan praktis bagi pengusaha frozen food lainnya dalam mengelola logistik untuk mencapai keunggulan kompetitif.
Co-Authors BIYANTO, FRASTO Endang Fatmawati Geofakta Razali Gloria Miagina Palako Djurubassa Guntur Arie Wibowo Hernansi Biso Jusman, Jusman Khotimatul Barki Nur Aisyah Reni Sara Indrawati Reval Rahmat Nurdin Setiyawami Setiyawami Sulaeman Miru Suryadi Hadi Tekat Sukomardojo Yanti Mulia Roza