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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA SEIKO : Journal of Management & Business Jurnal Equity Journal of Enterprise and Development (JED) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Economics and Digital Business Review International Journal Software Engineering and Computer Science (IJSECS) BISMA (Bisnis dan Manajemen) Journal of Applied Business and Technology Indonesian Journal Economic Review (IJER) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Manis : Jurnal Manajemen dan Bisnis International Journal of Information System and Innovation Management Equity
Ginting, Yanti Mayasari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Indonesian Journal Economic Review (IJER)

 1 
The Influence of E-Commerce Trust, Site Loyalty, and Satisfaction on Digital Consumer Purchase Behavior Anora, Ayu; Muchayatin; Ginting, Yanti Mayasari
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i1.512

Abstract

The rapid growth of the e-commerce sector has transformed the way consumers interact with the market. Key factors influencing consumer purchase decisions on digital platforms include trust in the site, user loyalty, and customer satisfaction. This study aims to analyze the relationship between these three factors and consumer purchase behavior. Data were collected through a survey of 300 respondents with active online shopping experience, using a five-point Likert scale questionnaire. The analytical technique employed was Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that trust in digital platforms significantly influences purchase decisions, followed by customer satisfaction and site loyalty. Additionally, the impact of social media was found to strengthen consumer trust and loyalty, leading to repeat purchases. These findings highlight the importance of maintaining transparent and secure relationships with consumers, as well as providing a sufficient shopping experience to enhance satisfaction and loyalty. This study offers guidance for e-commerce managers in designing effective strategies to retain customers and encourage repeat transactions.
The Influence of Religiosity and Social and Psychological Factors on Purchase Decisions and Consumer Loyalty Ginting, Yanti Mayasari; Handriano, Rory; Sutomo
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.622

Abstract

This study is based on the impact of religiosity, data from social aspects, psychological factors influence how to make a purchase or what influences consumer perception and brand loyalty.In a competitive market, companies need to understand these various influences in order to draw up new marketing strategies.Religious motivation is also very important in buying decisions, for example this thing "ill-gotten gains" has nothing to do with me.Social factors, such as the use which the household makes of a product, or finder fees for finding suppliers, can also affect consumer evaluations.Meanwhile, psychological factors, such as motivation, perception and affect also run through consumer decisions.The results show that religiosity does have a significant positive effect on buying decisions purely speaking of purchase power However, psychological factors have a profound impact on consumer loyalty, from many variables but nevertheless through this wide array have an enormous impact relative to results for other study samples. The report concludes that social aspects significantly influence a firm's consumer loyalty; however they do not have this kind of impact on purchasing decisions.These findings shed new light on the way in which both internal and external factors can shape consumer behavior.Companies will find it easier then to devise solutions that more easily interest or satisfy the consumer, thus increasing customer loyalty while enabling them to maintain their footing in the market.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Abunawas, Abunawas Akmal, Eri Andi Irfan, Andi Aprila, Bord Nandre Ayu Anora Azizurrohman, Muhammad Chandra, Stefani Dede Suleman Edi Susilo Eka Kadharpa Utama Dewayani Endrawati Endrawati Febblina Daryanes Fikri, Khusnul Fitria Fitria Fitrien Ayuda Grace, Kelvin Handriano, Rory Harry Patuan Panjaitan Hasibuan, Reza Rahmadi Ilyas, Gunawan Bata Ilyas, Muh. Fadhel G Bata Indra Surya Permana Kristiono Liestiandre, Hanugerah Kurniawan, Hendrya La Basri M. Irsyad Nur Marwah Masruroh, Marwah Muchayatin Mutia Pamikatsih Oktariyanto, Oktariyanto Prasetyo, Nanoe Rolin Purwati, Astri Ayu Putra, Dimas Mahendra Ramadhan, Rian Rahmat Raya Desmawanto Nainggolan Risky Angga Pramuja Siti Aysah, Siti SUTOMO Tai, Quach Minh Teddy Chandra Trisolvena, Muhammad Nana Yuslim Yuslim Zulhelmi, Zulhelmi