Garuda - Garba Rujukan Digital

Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran: Assistance in Creating Product Catalogs for UMKM Batik Sekar Rinambat as a Marketing Tool Agustino, Muhammad; Kustaji, Kustaji; Noor, Fauzian; Citrapati, Mugito
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i3.6556

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog is an effective medium for expanding market reach by presenting clear and exciting information. This assistance provides double benefits: first, introducing the product to a broader market, and second, providing MSMEs with a better understanding of effective marketing procedures. Through this approach, public awareness of MSME products can be increased significantly, which is expected to increase sales. Using the Participatory Action Research (PAR) method allows the service team to understand and be able to provide mentoring on target. The results of this assistance help create product photos and provide a strong foundation for business development and growth at local and regional levels. Catalog creation can also be used as a tool for digital marketing through e-catalogs to increase product sales.

Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.

Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.

Pendekatan Business Model Canvas (BMC) Dan SWOT Analysis untuk Menciptakan Competitive Advantage Di Greenwood Coffee Shop Bojonegoro Agustino, Muhammad Rizqi; Kustaji, Kustaji; Pratama, Reza Angga; Noor, Fauzian; Irnawati, Dwi
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5645

years, driven by increasing domestic coffee consumption and changes in lifestyle, with coffee shops becoming important social spaces. Greenwood Coffee Shop, operating in Bojonegoro, faces the challenge of maintaining its relevance and competitiveness amidst the fierce local market competition. This study aims to identify the factors influencing the competitiveness of Greenwood Coffee Shop by using the Business Model Canvas (BMC) approach and SWOT analysis. The research uses a qualitative approach with a case study on Greenwood Coffee Shop, where data were collected through interviews with the owner, employees, and customers, as well as document analysis and field observations. The results show that Greenwood Coffee Shop has the potential to enhance its competitive advantage through product innovation, leveraging digital media for marketing, and improving service quality. However, the company has not fully utilized a structured business model and SWOT approach in formulating competitive strategies. Therefore, it is recommended that Greenwood Coffee Shop implement a more structured strategy in managing its business to maintain its competitiveness and relevance in the local market

Pendampingan Pembuatan dan Pengelolaan Akun Bisnis Media Sosial untuk Penetrasi Pasar: Assistance in Creating and Managing Social Media Business Accounts for Market Penetration Agustino, Muhammad Rizqi; Citrapati, Mugito; Saputra, Muhammad Yoga Aditya
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7538

The low market penetration and narrow market reach have limited the development and growth of UMKM Batik Sekar Rinambat. This community service aims to enhance and develop UMKM's ability to penetrate and expand the market. The method involves providing intensive assistance in several stages, including mindset changes, behavioral adjustments to be open to technology facilities and features, and direct practice and implementation. The target of this service includes business accounts, business pages, and proof of marketplace usage on one of the social media platforms used. It is hoped that this will provide a wider market potential.

Pengaruh Literasi Keuangan, Inklusi Keuangan, Dan Financial Technology Terhadap Kinerja UMKM Di Kabupaten Bojonegoro Agustino, Muhammad Rizqi; Fajri, Mega Barokatul; Kustaji, Kustaji; Pratama, Reza Anggara
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13510

Kesulitan UMKM mengakses pinjaman, lembaga keuangan, termasuk kurangnya literasi keuangan dan inklusi keuangan, menjadi penyebab terhambatnya pertumbuhan UMKM dikarenakan akses modal terbatas. Kabupaten Bojonegoro memiliki 86.820 UMKM. Usaha mikro sebanyak 76.695, usaha kecil 9.143, dan usaha menengah sebanyak 982. Potensi UMKM harus dapat dimanfaatkan agar ekonomi daerah tetap stabil dan tidak bergantung pada satu industri. Tujuan penelitian ini untuk mengetahui pengaruh literasi keuangan inklusi keuangan, financial technologi berpengaruh signifikan untuk kinerja UMKM. Metode penelitian adalah kuantitatif dengan jenis eksplanatori terdiri dari 3 variabel dependen dan 1 variabel independen. Dengan jumlah sampel 200 UMKM. Hasil dari penelitian ini yaitu variabel inklusi (X2) dan penggunaan financial technology (X3) berpengaruh positif dan signifikan terhadap kinerja UMKM, sedangkan variabel literasi keuangan (X1) berpengaruh negative dan tidak signifikan terhadap kinerja UMKM. Dengan demikian, untuk meningkatkan kinerja, UMKM memerlukan kemudahan akses dalam perolehan pinjaman dan penggunaan teknologi untuk mencari pinjaman.

Pendampingan Digital Marketing pada Usaha Pengelolaan Limbah Fashion di BUMDesa Berkaho Desa Pungpungan Kecamatan Kalitidu: Pengabdian Muhammad Rizqi Agustino; Dwi Irnawati; Kustaji; Reza Anggapratama; Fauzian Noor; Vicky Eka Prasetya
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.772

The issue of textile waste and second-hand clothing has become a global concern, also affecting Indonesia, including its rural areas. Pungpungan Village, through its Village-Owned Enterprise (BUMDesAberkaho), has taken an innovative step by transforming fashion waste into economically valuable handicrafts such as bags and doormats. Although this initiative creates opportunities for community empowerment—particularly for housewives and youth—significant challenges remain in the area of marketing. Limited branding strategies and low digital literacy have prevented these upcycled products from gaining wider recognition, with sales still confined to local markets. This community engagement program aims to provide digital marketing assistance to entrepreneurs under BUMDesAberkaho. The focus of the activities includes training on storytelling-based branding, the creation of engaging visual content, the optimization of social media and online marketplaces, and the development of digital collaboration strategies with local communities and influencers. A participatory and educational approach is applied to ensure that participants can directly implement the knowledge in their businesses. Through this mentoring, it is expected that the upcycled handicraft products from Pungpungan Village can compete in broader digital markets and support a village-based circular economy

PELATIHAN PEMBUATAN PROPOSAL PENAWARAN PRODUK PADA UMKM BATIK SEKAR RINAMBAT DI KECAMATAN TAMBAKREJO KABUPATEN BOJONEGORO Noor, Fauzian; Rizqi Agustino, Muhammad; Kustaji, Kustaji
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1321-1326

Permasalahan UMKM adalah terletak pada strategi dan cara pemasaran. Pengabdian masyarakat dalam hal pemasaran UMKM adalah upaya kolaboratif yang bertujuan meningkatkan kesadaran dan penjualan produk. UMKM Sekar Rinambat berdiri sejak 2021 dengan produk batik tradisonal Bojonegoro. Sampai sekarang masih menghadapi tantangan menembus pasar yang lebih luas karena tidak menggunakan metode pemasaran yang tepat. Melalui Pelatihan dalam pembuatan proposal penawaran produk, strategi pemasaran dapat ditingkatkan. Proposal penawaran produk berperan sebagai alat komunikasi yang mempermudah pengenalan produk kepada konsumen potensial. Dengan menyajikan informasi yang jelas dan menarik, serta penawaran yang kompetitif menjadi media yang efektif untuk memperluas jangkauan pasar. Pelatihan ini memberikan manfaat ganda: pertama, memperkenalkan produk kepada pasar yang lebih luas, dan kedua, memberikan pelatihan dan praktek yang lebih baik kepada UMKM tentang tata cara penawaran produk yang efektif. Melalui pendekatan ini, kesadaran masyarakat terhadap produk UMKM dapat ditingkatkan secara signifikan, yang pada gilirannya diharapkan akan meningkatkan penjualan mereka. Menggunakan metode Participatory Action Research (PAR) menjadikan tim pengabdi memahami dan dapat melakukan pelatihan dengan tepat sasaran. Dengan demikian, pengabdian masyarakat pada aspek pemasaran UMKM tidak hanya meningkatkan penjualan produk tetapi juga memberikan fondasi yang kuat bagi pengembangan dan pertumbuhan bisnis di tingkat lokal maupun regional.

THE INFLUENCE OF DATA-DRIVEN MARKETING ON PURCHASING DECISIONS AND CUSTOMER LOYALTY STUDIES AT BRAVO SUPERMARKET BOJONEGORO Noor, Fauzian; Agustino, Muhammad Rizqi; Juwita, Agesti Martha
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.650

This study investigates the impact of data-driven marketing on purchasing decisions and customer loyalty, focusing on a local retail context rarely explored in previous literature. Specifically, the research examines how the use of personalized marketing strategies based on customer data influences consumer behavior at Bravo Supermarket in Bojonegoro, Indonesia. Employing a quantitative approach with a cross-sectional survey design, the study collected data from a randomly selected sample of 100 customers using a structured questionnaire. The instrument measured customer perceptions of data-driven marketing strategies—such as personalized offers, targeted discounts, and purchase-based recommendations—as well as levels of satisfaction and loyalty. Empirical findings reveal a significant positive relationship between data-driven marketing and both purchasing decisions and customer loyalty. Customers responded favorably to marketing efforts tailored to their individual preferences and buying history, indicating that personalization enhances shopping experiences and encourages repeat purchases. Furthermore, loyalty programs like membership cards and reward systems, which are supported by customer data, were found to effectively strengthen long-term customer engagement. The results imply that even in regional retail settings, leveraging customer data can be a powerful tool for enhancing marketing effectiveness and building emotional connections with customers. This study contributes to the literature by providing localized insights into the practical benefits of data-driven marketing strategies in emerging markets.

Sociopreneurship and the Business Model Canvas in Community Based Agrosilvopastoral Enterprises Agustino, Muhammad Rizqi; Nurul Cahyanto, Sulistiyo
InFestasi Vol 21, No 2 (2025): DECEMBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/infestasi.v21i2.33424

This study aims to develop a sociopreneur-based business model using the Business Model Canvas (BMC) framework integrated with the Triple Bottom Line (TBL) perspective in an agrosilvopastoral livestock enterprise. A qualitative case study was conducted at the Srono Makmur Livestock Group, a community-based goat farming group combining agriculture, forestry, and livestock systems. Data were collected through in-depth interviews with one group leader and fifteen members and analyzed using thematic analysis. The findings reveal that the enterprise’s sustainability is strongly rooted in collective social values such as togetherness, shared responsibility, active member involvement, and collective impact. These values function as social capital that strengthens cooperation and community empowerment (people dimension). The agrosilvopastoral system enhances feed security, optimizes land use, and supports environmental sustainability (planet dimension), while improving cost efficiency and economic resilience (profit dimension). Social value creation is embedded across all BMC elements, demonstrating that the enterprise operates as a sustainable sociopreneurship model rather than a purely commercial business. This research contributes theoretically by integrating sociopreneurship and TBL dimensions into the BMC framework and practically by offering a replicable model for community-based livestock enterprises pursuing economic, social, and environmental objectives.

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