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All Journal Infestasi Distribusi Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Administrasi dan Manajemen Business Innovation and Entrepreneurship Journal Jurnal EK dan BI JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat: BAKTI KITA Innovative: Journal Of Social Science Research Economica: Journal of Economic and Economic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Agustino, Muhammad Rizqi
Department Of Retail Management, Bojonegoro University, Bojonegoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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THE INFLUENCE OF DATA-DRIVEN MARKETING ON PURCHASING DECISIONS AND CUSTOMER LOYALTY STUDIES AT BRAVO SUPERMARKET BOJONEGORO Noor, Fauzian; Agustino, Muhammad Rizqi; Juwita, Agesti Martha
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.650

Abstract

This study investigates the impact of data-driven marketing on purchasing decisions and customer loyalty, focusing on a local retail context rarely explored in previous literature. Specifically, the research examines how the use of personalized marketing strategies based on customer data influences consumer behavior at Bravo Supermarket in Bojonegoro, Indonesia. Employing a quantitative approach with a cross-sectional survey design, the study collected data from a randomly selected sample of 100 customers using a structured questionnaire. The instrument measured customer perceptions of data-driven marketing strategies—such as personalized offers, targeted discounts, and purchase-based recommendations—as well as levels of satisfaction and loyalty. Empirical findings reveal a significant positive relationship between data-driven marketing and both purchasing decisions and customer loyalty. Customers responded favorably to marketing efforts tailored to their individual preferences and buying history, indicating that personalization enhances shopping experiences and encourages repeat purchases. Furthermore, loyalty programs like membership cards and reward systems, which are supported by customer data, were found to effectively strengthen long-term customer engagement. The results imply that even in regional retail settings, leveraging customer data can be a powerful tool for enhancing marketing effectiveness and building emotional connections with customers. This study contributes to the literature by providing localized insights into the practical benefits of data-driven marketing strategies in emerging markets.
Sociopreneurship and the Business Model Canvas in Community Based Agrosilvopastoral Enterprises Agustino, Muhammad Rizqi; Nurul Cahyanto, Sulistiyo
InFestasi Vol 21, No 2 (2025): DECEMBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/infestasi.v21i2.33424

Abstract

This study aims to develop a sociopreneur-based business model using the Business Model Canvas (BMC) framework integrated with the Triple Bottom Line (TBL) perspective in an agrosilvopastoral livestock enterprise. A qualitative case study was conducted at the Srono Makmur Livestock Group, a community-based goat farming group combining agriculture, forestry, and livestock systems. Data were collected through in-depth interviews with one group leader and fifteen members and analyzed using thematic analysis. The findings reveal that the enterprise’s sustainability is strongly rooted in collective social values such as togetherness, shared responsibility, active member involvement, and collective impact. These values function as social capital that strengthens cooperation and community empowerment (people dimension). The agrosilvopastoral system enhances feed security, optimizes land use, and supports environmental sustainability (planet dimension), while improving cost efficiency and economic resilience (profit dimension). Social value creation is embedded across all BMC elements, demonstrating that the enterprise operates as a sustainable sociopreneurship model rather than a purely commercial business. This research contributes theoretically by integrating sociopreneurship and TBL dimensions into the BMC framework and practically by offering a replicable model for community-based livestock enterprises pursuing economic, social, and environmental objectives.
Co-Authors Ana Yuliana Anitasari, Hening Azhari, Azhari Budianto Budianto Citrapati, Mugito DEDI HARTAWAN Dwi Irnawati Edy Suhartono Fadila, Esti Nur Fadilla, Esti Nur Fajri, Mega Barokatul Firanka, Sofie Shalzabilla Meta Juwita, Agesti Martha Khalid Fauzi Aziz Kustaji Meta Firanka, Shofie Shalzabilla Mugito Mugito Niswah, Syifa’un Noor, Fauzian Nurul Cahyanto, Sulistiyo Pratama, Reza Angga Pratama, Reza Anggara RATNA SARI REGY CITRA PERDANA Reza Anggapratama Saputra, Muhammad Yoga Aditya Selviana, Sova Shintya Astuti Sulistyowati, Rina Susilo, Joko Hadi Taufiqqurrachman, Fahrizal Vicky Eka Prasetya YOSART ADI SUYOSO Zulkurniawati Zulkurniawati