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All Journal Kanal : Jurnal Ilmu Komunikasi Nomosleca Masyarakat, Kebudayaan dan Politik Management Analysis Journal Jurnal Studi Komunikasi Simulacra Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Layanan Masyarakat (Journal of Public Service) Sense : Journal of Film and Television Studies Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat JRP (Jurnal Review Politik) Jurnal Spektrum Komunikasi
Widodo, Suko
Communication Department, Faculty Of Social And Political Science, Universitas Airlangga
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Layanan Masyarakat (Journal of Public Service)

 1 
PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

Abstract

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa ini  memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,
PUBLIC SPEAKING TRAINING IN THE FRAMEWORK OF INCREASING JOURNALIST COMPETENCE IN SURABAYA Rani Sukma Ayu Suteja; Santi Isnaini; Suko Widodo; Irfan Wahyudi; Dina Septiani; Andria Saptyasari; Nimas Safira Widhiasti Wibowo; Raniah
Jurnal Layanan Masyarakat Vol. 7 No. 2 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i2.2023.264-274

Abstract

Today's journalists are required to have good competence and broad insight.  Not only be able to write factual information, but also have a good public speaking skills.  However, there are still many journalists who do not master public speaking so they often face some obstacles.  They are proficient at finding information in the field, but are nervous or insecure when dealing with other people or sources, so the interviews become unstructured and directed.  A journalist is also often asked to be a speaker in a seminar, training, or workshop, but since they are not used to speak in public, the presentation of the material becomes less interesting.  In fact, journalism is a profession that is expected to be at the forefront of society who must be able to speak loudly, truthfully, honestly, and courageously.  Having good public speaking skills can increase the confidence of journalists in conveying information and ideas, as well as providing education and motivation.  Because public speaking is an important competency, the Communication Department held a community service activity entitled "Public Speaking Training in Increasing Journalist Competence in Surabaya" on 13th and 20th October 2022, at Urban Office Surabaya.  The training was attended by journalists who are members of the Friends of Education Journalists (JSP) community.
COMMUNICATION SKILLS TRAINING FOR HEALTH WORKERS TO IMPROVE SERVICES OF PUBLIC HEALTH CENTER AT SIDOARJO Saptyasari, Andria; Titik Puji Rahayu; Ratih Puspa; Santi Isnaeni; Suko Widodo; Dina Septiani; Rani Sukma Ayu Suteja; Mytha Eliva Veritasia; Intan Fitranisa; Yuyun W. I. Surya; Angga Prawadika Aji; Irfan Wahyudi; Rachmah Ida; Yayan Sakti Suryandaru; Liestianingsih D
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i1.2025.095-106

Abstract

The effective communication is crucial for providing good service at the Community Health Center (Puskesmas). One major issue that can lead to patient dissatisfaction is the communication skills of health workers. When these workers struggle to communicate well, patients may feel poorly served and find it hard to understand their health conditions and care instructions. To address this problem, the Communication Department of FISIP UNAIR organized a training called "Communication Skills Training for Health Workers to Improve Puskesmas Services at the Sidoarjo Regency." The aim of the training was to minimize communication errors between doctors and patients and enhance the community’s view of services at the Puskesmas. The training included various sessions for health workers. They had the chance to share their thoughts, understand patient backgrounds, and practice listening skills. They also learned how to use facial expressions, gestures, and polite language when communicating with patients through role-play exercises. The results of the training were positive. Participants could explain the material through role-play and improved their active listening skills. They managed their facial expressions, gestures, and voice tone better, and applied polite communication with patients from different backgrounds. A final survey showed a 25% increase in communication skills, improving from 55% to 80%. In summary, the community service team concluded that the training was well received and effectively implemented by participants at their health centers.
GOVERNMANET PUBLIC RELATIONS IN FACING POLITICAL YEAR: TRAINING FOR LOCAL GOVERNMENT OF MAGETAN Suteja, Rani Sukma Ayu; Rahayu, Titik Puji; Wahyudi, Irfan; Widodo, Suko; Septiani, Dina; Isnaini, Santi; Fitranisa, Intan; Puspa, Ratih
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.247-256

Abstract

The issues faced by Indonesia in the 2019 elections are likely to reemerge in the 2024 elections. In the 2019 elections, digital media became a highly effective tool for disseminating information related to politics and governance. Unfortunately, not all information available on digital media was accurate. Social media, in particular, saw a lot of misinformation and the spread of fake news (hoaxes). This led to a negative perception of the government among the public, which consequently influenced the opinions and political participation of Indonesian society. Therefore, a transformation is needed to support the formation of a positive government image. One of the strategies is maximizing government public relations. On August 8, 2023, the Communication Department at the Faculty of Social and Political Sciences, Universitas Airlangga, held a community service activity on the topic of government public relations training in Magetan Regency to address the political year. The main target of this activity was government officials in Bulukerto Subdistrict, Magetan District, Magetan Regency. The implementation mechanism consisted of three stages. In the initial stage, the community service team conducted surveys and coordinated with local government officials to gain a detailed understanding. During this stage, the Communication Department observed the involvement and performance of government public relations to obtain an initial overview of the strategies or designs used for the training. Subsequently, it was decided that the activity would be conducted through seminars and workshops covering topics such as public speaking, digital government, corporate social responsibility, and government public relations. After the activity, an evaluation was conducted to measure its success. It is hoped that this activity can serve as a foundation for improving the function of government public relations in addressing the political year and can be a supportive factor in ensuring the success of the 2024 elections.
Co-Authors Afrilia Ernes Natasya Ahmad Faiz Muhammad Noer Aji, Gagas Aji, Ganjar Ndaru Aji, Gilang Gusti Angga Prawadika Aji Anita Dewi Asmorowati, Sulikah Baswara Yua Kristama Calvin Nathan Wijaya Charisma Husniati Dian Prawitasari Dimas Dwicahyo Wibisono Dina Septiani Dina Septiani Erica Monica Abao Garcia Evi Susanti Gagas Gayuh Aji, Gagas Gayuh Ganjar Ndaru Aji Gilang Gusti Aji Ika Zulkafika Mahmudah Intan Fitranisa Irfan Wahyudi Irfan Wahyudi Irfan Wahyudi Isnaini, Santi Isnaini, Santi Jokhanan Kristiyono Kristian Jaya Hamonangan Pasaribu Liestianingsih D Mytha Eliva Veritasia Nimas Safira Widhiasti Wibowo Putranto, Teguh Dwi Rachmah Ida Rahayu, Titik Puji Rani Sukma Ayu Suteja Raniah Ratih Puspa Ratih Puspa Santi Isnaeni Saptyasari, Andria Sasmito Jati Utama Satrya Wibawa Septiani, Dina Sugihartati, Rahma Suryandaru, Yayan Sakti Yuyun W. I. Surya