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Juliadi, Rismi
Universitas Multimedia Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PUBLIC RELATIONS STRATEGY IN ISSUE MANAGEMENT CUSTOMER SERVICE AT iBOX INDONESIA OUTLETS Saraswati, Nyoman Aubinia; Juliadi, Rismi
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.986

Abstract

Issue emerged at iBox Indonesia in 2020 after a video from content creator @julio.ioio on TikTok became viral. The issue regarding bad service that Julio experienced since he was putting on flip-flops while visiting the retailer. This incident feared to affect the reputation of PT Erajaya Swasembada, Tbk. as the holding company of iBox. This research aims to identify the public relations strategy of PT Erajaya Swasembada, Tbk in issue management of bad consumer service by iBox Indonesia employees. This research uses the qualitative descriptive with case study method. Data were obtained from the structured interviews with two participants and two informants. The results showed that PT Erajaya Swasembada, Tbk implemented management issue strategy started with media monitoring, Forum Group Discussion (FGD), pooling of opinion. The company analyzes the right public relations strategy and responds to issues through adaptive change strategy. The issue of handling the programs is divided into service and marketing communication program, however the evaluation could not be done systematically because Corporate Communication did not involve and did not involve much external parties either. PT Erajaya Swasembada, Tbk demonstrated a management issue program focused on the service quality provided for consumers. The company is able to maintain public trust and shows that they are serious in dealing with the issues for convenience and customers satisfaction to keep high reputation.
Communication Network Analysis on the Issue of #PertaminaKembaliTerbakar on Social Media X year 2023 Wangsa, Aurelia Kartika; Juliadi, Rismi; Astagini, Nuria
ARISTO Vol 12 No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8099

Abstract

The case of the Pertamina refinery that caught fire again in 2023 became a trending topic on social media platform X (formerly Twitter) shortly after the incident occurred. From this topic, researchers aimed to measure and analyze the communication network that was formed, the topics discussed, and the actors involved. Due to the limited research on social media communication networks related to the issue identification process for companies, this study also focused on analyzing the results of mapping the communication network that formed on social media platform X and its connection to the concept of reputation when a company faces a negative issue. Data collection was done using the Netlytic application, which was then processed using the Gephi application. From the data collection results, the research showed a diameter value of 9, indicating a relatively loose network of actors. The density, with a value of 0.001445, and the reciprocity, with a value of 0.0001443, indicated very low interaction density. From the actor's perspective, there were three main actors with the highest degree of centrality connecting other actors, but the topics discussed tended to be negative. These findings indicate that the actor @detikcom is dominant, with many other actors connected to the account to discuss topics related to Pertamina. The second dominant actors are @geiszchalifah and @giginpraginanto, who, upon further investigation, are active figures on social media providing information and commenting on political issues.
Identification of Netizen Communication regarding the Issue of the National Capital Relocation Plan # IKN Nusantara on Twitter Joego Herwindo; Bherta Sri Eko Murtiningsih; Rismi Juliadi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.733

Abstract

The plan to move the capital city of the Republic of Indonesia (RI) from DKI Jakarta Province to East Kalimantan Province sparks pros and cons. Various comments appeared on social media. This study aims to: (1) find out the issues carried in the #IKNNusantara hashtag network; (2) categorize comments into negative, positive, and neutral sentiment categories; (3) find the structure and relationships of the actors in the network. The research methodology is quantitative research approach, the SNA (Social Network Analysis) method using NodeXL software and Sentiment Analysis using the online application Brand24.com on the hashtag #IKNNusantara on Twitter. The results of sentiment analysis show that the conversation is dominated by neutral sentiment. The total number of tweets up to February 16, 2022, was 255. SNA results show that the network density between actors in #IKNNusantara is still low at 0.23 percent. The network diameter describes the network pattern spreads and the cohesiveness between actors is low. The most influential actors based on the value of centrality are the accounts @jokowi and @ir with the highest in-degree values, which shows that a lot of talks are directed to this account. Accounts @d_n4bil5 and @newiding30 who have the highest out-degree are the most active in disseminating information. The @jokowi and @d_n4bil5 accounts serve as bridges because they have the highest betweenness value. Accounts @doddyjasmar and @royadam_lubis have the highest closeness values. Furthermore, the @d_n4bil5 and @langonlegend accounts with the highest eigenvector values are the actors with the most links to other actors. With this result, the government needs to continue to monitor the issue continuously and build awareness among netizens and the Indonesian people in general about the importance of IKN development. The use of social media focusing on delivering messages through the 7 (seven) most influential accounts above can have a significant impact. In terms of issue management, the government also needs to consider the most appropriate strategies to respond to issues according to the type of issue and the government's position on the issue.
Pemaknaan Nilai-Nilai Budaya Perusahaan Kompas Gramedia pada Generasi Z di Grid Network Anastasia Herawati; Endah Muwarni; Rismi Juliadi
Jurnal Pewarta Indonesia Vol 8 No 1 (2026): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v8i1.257

Abstract

Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk memperoleh pemahaman mendalam mengenai proses komunikasi budaya perusahaan dan pembentukan makna nilai-nilai budaya dalam konteks pekerjaan sehari-hari. Informan berjumlah enam orang, berusia 23-28 tahun, dan telah bekerja di Grid Network 3-6 tahun. Data dikumpulkan pada bulan September 2025, melalui wawancara mendalam, observasi nonpartisipasi, dan dokumen internal perusahaan. Data yang terkumpul ditranskip dan dilakukan pengkodean tematik untuk mengidentifikasi tema-tema yang muncul, terkait pemaknaan nilai-nilai budaya perusahaan. Hasil penelitian menunjukkan bahwa nilai-nilai budaya perusahaan 5C di Grid Network tidak dimaknai secara tunggal, melainkan dikonstruksikan melalui proses interaksi sosial yang berlangsung secara kontekstual dan berkelanjutan. Keberagaman pemaknaan nilai-nilai budaya perusahaan dipengaruhi oleh pengalaman kerja, komunikasi, relasi dengan atasan-rekan kerja, dan nilai personal karyawan. Penelitian ini menemukan pemaknaan baru terhadap nilai budaya perusahaan, yaitu Collaborative, yang dimaknai sebagai bagian penting dari praktik kerja dan interaksi sehari-hari. Penelitian ini berkontribusi dalam memperkaya kajian komunikasi perusahaan dengan menekankan pentingnya proses internalisasi budaya dan perspektif interaksionisme simbolik dalam memahami pemaknaan nilai-nilai budaya perusahaan oleh Generasi Z.
Strategy of Cultural Adaptation of Foreign Teachers in Multicultural Classrooms at Springfield Laurin Violentika Halim; Bherta Sri Eko Murtiningsih; Rismi Juliadi
ULTIMA Comm Vol 16 No 2 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The cultural differences between foreign teachers and local students in multicultural classrooms impact teaching methods, communication styles, student-teacher interactions, and teaching preferences, affecting the effectiveness of learning. Studies on culture and educational communication in these settings are limited. This study investigates the cultural adaptation strategies of foreign teachers in multicultural classroom environments at Springfield High School. Utilizing Young Yun Kim's cultural adaptation theory framework, this research explores how foreign teachers at Springfield High School, an Indonesian school with an international curriculum, adjust in a collective educational setting, through a qualitative approach involving interviews with three participants and direct observations, employing a descriptive case study method. The findings highlight that foreign teachers' cultural adaptations involve key factors such as empathy, openness, flexibility, and support from the school environment. The model of cultural adaptation identified in this research is acculturation. This study contributes to the field of cross-cultural educational communication by emphasizing that foreign teachers need to understand the cultural backgrounds of local students to foster positive and meaningful interactions that enhance learning. The implications of this research include guiding the development of intercultural training programs designed to support foreign teachers and improve educational outcomes in multicultural classrooms. It underscores the importance of cultural competence among teachers working in these diverse environments.
The Public Relations Strategy and Inclusive Communication Climate: A Case Study of Starbucks Indonesia’s Signing Store Christine Priscilla; Rismi Juliadi; Friska Natalia
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4093

Abstract

Inclusive workplaces for individuals with disabilities have become a strategic corporate priority in Indonesia, particularly following Law No. 8/2016. However, establishing an effective workplace communication climate for the deaf community remains underexplored in public relations (PR) literature. This qualitative case study examines Starbucks Indonesia’s pioneering “Signing Store” in Tata Puri, Jakarta. Data were collected through in-depth interviews with management and staff, field observations, and triangulation. Findings reveal three PR strategies: specialized employee sign language training, public awareness advocacy campaigns, and technology-based customer service adjustments for the deaf community. Grounded in strategic communication and communication climate concepts, the analysis evaluates their design, execution, and measurable impact. The framework demonstrates alignment between organizational strategy and disability inclusion principles and is assessed for its capacity to foster a sustainable inclusive communication climate. These strategies strengthened Starbucks Indonesia’s position as a social inclusivity pioneer and enhanced employee job satisfaction and customer loyalty within the deaf community. This research provides the food and beverage (F&B) sector with a strategic blueprint for integrating inclusivity into broader PR and sustainability agendas, highlighting intentional communication’s transformative potential to advance social equity.
Co-Authors Abror, Dhimam Agatha, Gabrielle Agustinus Rusdianto Berto, Agustinus Rusdianto Anastasia Herawati Angelia, Chininta Rizka Arsa Widitiarsa Utoyo Ashri Fatria Bertha Sri Eko Bertha Sri Eko Murtiningsih Bherta Sri Eko Murtiningsih Budi Susanto Buko Vinaring Camelia Catharina Pasandaran Christine Priscilla Clairine Irawan Daniel Susilo Dirgantoro, Kokok Herdhianto Endah Murwani, Endah Endah Muwarni Faramita, Aazelia Fransisca, Grafviella Gadis Octory Joego Herwindo Khairunnisa, Putri Khansa Kurniasari, Florentina Laurin Violentika Halim Masri Gasa, Frederik Michelle Coritama Monica Pratiwi Murtiningsih, Bertha Sri Eko Natalia, Friska Nuria Astagini, Nuria Nuriman, Dian Agustine Oktoviani, Maria Bernadetta Erika Pradana, Dywa Hanif Rijal Fadilah Rustono - Saraswati, Nyoman Aubinia Sorta Yocevina Putri Rumapea Wangsa, Aurelia Kartika