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Analisis Digitalisasi UMKM Bidang Kuliner Di Kecamatan Bandung Kidul Kota Bandung Fitriyana, Nur; Hadithya, Riyan
Jurnal Study and Management Research Vol 20 No 3 (2023): SMART (Study & Management Research)
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55916/smart.v20i3.174

Abstract

Tujuan_ Tujuan Penelitian ini adalah untuk mengetahui tingkat Digitalisasi UMKM di Kecamatan Bandung Kidul. Desain/Metode_ Penelitian kualitatif menggambarkan penelitian ini. Kuesioner dikirimkan sebagai sarana pengumpulan data. Metode analisis data meliputi pengumpulan data, penyajian data, dan penarikan kesimpulan. Temuan_Berdasarkan penelitian dapat disimpulkan bahwa nilai pernyataan tertinggi yaitu konsumen dapat menghubungi UMKM langsung agar konsumen mendapatkan pelayanan terbaik. Dan pernyataan terendah adalah konsumen memerlukan perhatian tambahan apabila terdapat masalah dalam pengiriman barang. Implikasi_Secara teoritis penelitian ini berguna untuk pengembangan UMKM di Kecamatan Bandung Kidul dan pengembangan ilmu pengetahuan. Originalitas_Jelaskan hal-hal apa yang original dari penelitian yang dilakukan Tipe Penelitian_Studi Literatur
PENGARUH KUALITAS PELAYANAN DENGAN MENERAPKAN PROTOKOL KESEHATAN COVID – 19 TERHADAP MINAT SISWA/I SMP DAN SMA DI KECAMATAN BALEENDAH UNTUK MENGIKUTI BIMBINGAN BELAJAR (STUDI KASUS BIMBINGAN BELAJAR ENS) Riyan Hadithya; Riski Taufik Hidayah
Jurnal Manajemen dan Bisnis Kreatif Vol 6 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i2.1435

Abstract

Penelitian ini bertujuan untuk menganalisa dampak kualitas pelayanan dengan penerapan protokol kesehatan Covid – 19 terhadap minat beli bimbingan belajar EnS. EnS adalah jasa bimbingan belajar yang berfokus kepada siswa/I sekolah. Penelitian dilakukan karena saat ini Indonesia sedang dilanda pandemi Covid – 19 yang mengharuskan siswa/I untuk belajar dari rumah secara daring. Namun, banyak kendala yang dihadapi oleh siswa/I diantaranya kurang siapnya sarana belajar berbasis teknologi, mulai dari gadget yang digunakan sampai jaringan internet yang terbatas. Juga mulai jenuhnya siswa/I untuk belajar secara daring dan tidak semua siswa/I memahami materi apabila pembelajaran dilakukan secara daring. Pada penelitian ini dikhususkan pada layanan bimbingan berbasis protokol kesehatan Covid – 19 di kalangan siswa/I SMP dan SMA di Kecamatan Baleendah Kabupaten Bandung. Responden penelitian ini adalah 100 siswa/I SMP dan SMA yang dibagi menjadi 25 responden siswa/I SMP dan 25 responden siswa/I SMA. Instrumen penelitian yang digunakan adalah kuesioner. Dari hasil penelitian menunjukkan pengaruh variabel kualitas pelayanan terhadap minat beli siswa/I sebesar 0,476 atau 47,6%, sedang sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Hasil analisis kualitas pelayanan terhadap minat beli menunjukkan bahwa, variabel kualitas pelayanan berpengaruh secara positif dan signifikan terhadap minat beli. Kata kunci: kualitas pelayanan, protokol kesehatan, minat beli This study aims to analyze the impact of service quality by implementing the Covid-19 health protocol on purchase intention in EnS tutoring. EnS is a tutoring service that focuses on school students. The research was conducted because currently Indonesia is being hit by the Covid-19 pandemic, which requires students to learn from home online. However, there are many obstacles faced by students including the inadequacy of technology-based learning facilities, ranging from the gadgets used to the limited internet network. Also starting to get bored of students to study online and not all students understand the material when learning is done online. This study is devoted to counseling services based on the Covid-19 health protocol among middle and high school students in Baleendah District, Bandung Regency. Respondents of this study were 100 junior high school and high school students who were divided into 25 junior high school student respondents and 25 high school student respondents. The research instrument used was a questionnaire. From the research result, it shows that the influence of the service quality variable on students purchase intention is equal to 0.476 or 47.6%, while the rest is influenced by other factors not examined. The results of the analysis of service quality on purchase intention show that service quality variable has a positive and significant effect on purchase intention. Key words: service quality, health protocol, purchase intention
Analysis of Outpatient Patient Satisfaction at Jayagiri Health Center, Lembang Village, West Bandung District Putri, Meilinda Eka; Hadithya, Riyan
PROMOTOR Vol. 7 No. 5 (2024): OKTOBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/pro.v7i5.820

Abstract

The success of a company depends on how well its customers remain satisfied when using the products and services offered. Similarly, in the context of healthcare services, a hospital's positive or negative reputation is often determined by the patients' evaluations during inpatient or outpatient care. The method used in this study is a qualitative descriptive method, which aims to understand the phenomena experienced by the research subjects. The study found that the highest value of the satisfaction variable is two and is found in the question "How do you think about the suitability of service requirements with the type of service?" with an average score of 4.07 and "How do you think about the fairness of the cost/fee in the service?" with an average score of 4.07. Additionally, the lowest value is found in the statement "How do you think about the speed of service delivery?" with an average score of 3.17. Therefore, it can be concluded that the patient satisfaction variable in this study can be stated as good, as the average score of this variable is 3.86, which falls into the category of 4 (Good). The conclusion that can be drawn from this study is that patients who receive outpatient care at Jayagiri Health Center are already satisfied with the services provided by the center.
ANALISIS KELAYAKAN LOKASI UMKM AVIKSPORTSWEAR Putri, Bidara; Hadithya, Ryan
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 4 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i4.2024.1750-1754

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis keterjangkauan lokasi suatu UMKM. Apakah lokasi tersebut strategis atau tidak. Metode penelitian yang digunakan adalah deskriptif Kualitatif. Pengambilan data dilakukan dengan penyebaran kuisioner kepada konsumen Aviksportswear dengan jumlah sampel 40 responden. Untuk memudahkan penilaian  jawaban responden, penulis menggunakan skala likert menurut sugiyono dengan skor jawaban 1-5. Dan hasilnya akan disesuaikai dengan interval 1.00-5.00. Dari hasil penelitian berdasarkan tabel hasil analisis deskriptif 4.2, ditemukan bahwa nilai rata-rata variabel lokasi pada Aviksportswear berada pada angka 2,50 atau termasuk kedalam kategori tidak baik, karena berada pada interval 1,80 - 2,59. Hal ini disebabkan karena memang lokasi aviksportswear berada lumayan jauh dari jalan nasional, selain itu bangunan yang berada tidak di pinggir jalan aktif menjadi salah satu alasan lokasi ini tidak strategis.
PENERAPAN PELAYANAN PRIMA DI DINAS PERPUSTAKAAN DAN KEARSIPAN DAERAH PROVINSI JAWA BARAT Phasa, Allin Vely; Hadithya, Riyan
Jurnal Ekonomika dan Manajemen Vol 13, No 2 (2024)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v13i2.2908

Abstract

Penelitian ini bertujuan untuk mengkaji pelayanan prima di DISPUSIPDA JABAR terhadap pelayanan prima yang diberikan. Dalam penelitian ini penulis menggunakan beberapa indikator yang harus dipenuhi oleh DISPUSIPDA JABAR dalam memberikan pelayanan prima. Indikator-indikator tersebut adalah tangible s (kondisi fisik atau fasilitas), keandalan (kehandalan), daya tanggap (ketanggapan atau kecepatan dalam memberikan pelayanan), jaminan (jaminan atau kepercayaan), empati (empati atau perhatian terhadap kebutuhan individu).Metode yang digunakan adalah penelitian deskriptif kualitatif dengan teknik purposive sampling dengan jumlah responden 55 orang. Pengumpulan data dilakukan melalui penyebaran dan pengisian kuesioner oleh responden. Hasil penelitian menunjukkan bahwa implementasi pelayanan prima pada DISPUSIPDA JABAR memperoleh nilai 3,6 yang berarti masuk dalam kategori kepuasan. 
Optimalisasi Data Analitik Dengan Kecerdasan Bisnis Pada Perusahaan XYZ Arief Rachman Hakim; Hadithya, Ryan
Informasi Interaktif : Jurnal Informatika dan Teknologi Informasi Vol 9 No 2 (2024): JII Volume 9 Number 2, Mei 2024
Publisher : Program Studi Informatika Fakultas Teknik Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jii.v9i2.91

Abstract

The sophistication of technology has a major impact on company strategy. The rapid exchange of information results in a set of data. Data, if processed, will benefit the business. As a result, there is a need for data analysts to evaluate data sets in order to provide insight and assist firms in making business decisions. This study approach employs the VDM (Visual Data Mining) method, which is a process for comprehending and analysing a pattern or trend of abstract data presented visually. The findings of such an analysis generate a dashboard that can assist the organisation in measuring its business performance based on the data history that it has.  Keywords: VDM, Data, Data Visualization
ANALISIS KUALITAS PELAYANAN PASIEN RAWAT JALAN DI PUSKESMAS KUTAWARINGIN KABUPATEN BANDUNG Fikri Sapardan, Muhamad; Hadithya , Riyan
Al Tamimi Kesmas: Jurnal Ilmu Kesehatan Masyarakat (Journal of Public Health Sciences) Vol 13 No 1 (2024): Al-Tamimi Kesmas: Jurnal Ilmu Kesehatan Masyarakat (Journal of Public Health Sci
Publisher : Institut Kesehatan dan Teknologi Al Insyirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35328/kesmas.v13i1.2661

Abstract

Kualitas pelayanan Puskesmas adalah hal yang penting untuk diwujudkan, demi tercapainya suatu kepuasan yang akan dirasakan oleh pasien. Penelitian ini dilakukan di Puskesmas Kutawaringin yaitu kepada pasien yang pernah atau sedang di rawat jalan dengan tujuan untuk mengetahui kualitas pelayanan rawat jalan di Puskesmas Kutawaringin. Desain penelitian ini menggunakan jenis penelitian kualitatif dan pendekatan deskriptif. Sampel penelitian merupakan 120 pasien yang pernah mendapatkan pelayanan kesehatan di Puskesmas Kutawaringin. Pengambilan data dilakukan dengan pengisian kuesioner, observasi dan studi kepustakaan. Hasil penelitian menunjukkan bahwa dari 120 pasien yang pernah berobat ke Puskesmas Kutawaringin skor 11.638 dengan nilai rata-rata 4,03, maka dapat dikatakan bahwa kualitas pelayanan di Puskesmas Kutawaringin Kabupaten Bandung secara umum dapat dikatakan baik dan berkualitas dengan masuk kategori 5 yaitu sangat tinggi (4,21-5,00). Kualitas pelayanan pasien rawat jalan di Puskesmas Kutawaringin dikatakan baik dan berkualitas tinggi.
Pemanfaatan Sosial Media Marketing Melalui Konten pada Instragram dalam Upaya Meningkatkan Brand Image Sebuah Produk Puspasari, Dewi; Hadithya, Riyan
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 2 (2023): Oktober 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i2.122

Abstract

The rapid development of science and technology has led to changes in people's behavior towards fulfilling their daily needs. At this time promotional activities can be carried out through social media because it is felt to be the most effective in disseminating information quickly with a wide range. Promotion using social media is growing with the presence of various platforms used by companies or UMKM. Social media is a promotional tool that is very popular at this time. With social media, people can easily obtain various kinds of information about products or goods, the benefits of a product offered, product prices, and information on how to get these products or how to order them. The company's efforts to utilize social media as a digital promotional tool are expected to be able to provide many benefits for the business it runs, such as increased product sales and brand awareness of product brands that are increasingly recognized by the public. To make good product advertisements on social media, companies must pay attention to how good quality advertisements are presented and seen by internet users as potential customers. With good quality social media, it will increase product value in the eyes of consumers so that it will encourage increased brand loyalty.
Pengaruh Hasil Akreditasi Hak Pasien Dan Keterlibatan Keluaraga (HPK1) Terhadap Kualitas Pelayanan di RSUD Al Ihsan Provinsi Jawa Barat Eri, Eri Wahyuni; Riyan Hadithya
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1869

Abstract

This study aims to determine the magnitude of the influence of HPK1 accreditation results on the quality of services at Al Ihsan Hospital, West Java Province. The method used is a quantitative research method with the number of samples in this study is 125 respondents. The data collection techniques used were observation, interviews and distributing questionnaires. The data analysis method used is simple linear regression, linear regression coefficient and multiple correlation coefficient to explain the relationship and influence between independent and dependent variables. The results showed that the effect of HPK1 accreditation results on service quality had a result of 3% which was an influence between variables based on data processing results. This shows that the effect of HPK1 accreditation results on service quality at Al Ihsan Hospital, West Java Province, is very weak.
Analisis Strategi Promosi dalam Meningkatkan Penjualan Makanan Cepat Saji pada Ayam Bersih Berkah Cabang Citeureup Puput Amelia Puspita; Riyan Hadithya
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.3000

Abstract

This study aims to analyze the promotional strategies implemented by Ayam Bersih Berkah Citeureup in increasing sales of fast food products. In the face of fierce competition in the culinary industry, Ayam Bersih Berkah utilizes various promotional elements, both online and offline. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and direct documentation in the field. The results of the study show that Ayam Bersih Berkah implements a promotional strategy with six elements of the promotional mix, namely advertising, sales promotion, public relations, personal sales, direct marketing, and digital marketing. Digital promotion through social media such as Instagram and WhatsApp is the most influential strategy in reaching consumers and increasing daily sales volume. In addition, sales promotions such as discounts and product bundling are able to attract new consumers and encourage repeat purchases, especially at certain moments such as weekends or holidays. Advertising is done in a simple but consistent manner, especially by utilizing digital media that is cost-effective and easily accessible. Public relations are built through engagement with local communities and repeat customers, although they are still not managed to the maximum. Personal sales can also be seen from the way employees serve customers in a friendly manner and provide product recommendations directly. Direct marketing is carried out by distributing brochures and promos through short message applications. However, in its implementation, there are still several obstacles such as limited promotional budgets, lack of consistency in marketing campaigns, and not optimal public relations activities that can build a sustainable brand image. Therefore, continuous evaluation and improvement are needed so that the promotional strategy carried out can be maximized in increasing sales and customer loyalty.