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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JIEPS: Jurnal Ilmiah Ekonomi Islam dan Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh Al-Iqtishad ZONA: Jurnal Pengabdian Masyarakat SAWEU: Jurnal Pengabdian Kepada Masyarakat SAWEU: Jurnal Pengabdian Kepada Masyarakat
Hendrawan, Yoni
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

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Customer Perception of the Use Application Sharia Pawnshops Reviewed from Age Groups: A Study at the Meulaboh Branch of Sharia Pawnshops Irayana, Rizka; Rinaldi, Mikhral; Hendrawan, Yoni
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5364

Abstract

This study aims to analyze customer perceptions of the use of the Sharia Pawnshop application, focusing on the differences between the young age group (18-35 years) and the elderly age group (over 50 years) at the Sharia Pawnshop Branch in Meulaboh. The digital transformation in Sharia financial services has changed the way the community accesses services; however, the adoption of this digital application shows significant differences based on age. The research method used is descriptive qualitative, with data collection through semi-structured interviews and direct observation of 23 customers. The results indicate that younger customers tend to be more positive and active in using the application, utilizing features such as online pawn booking and installment payments. In contrast, elderly customers show high resistance, attributed to limited technological knowledge and concerns about data security. Support from staff in the digitalization process has proven to be crucial in bridging the existing digital divide. This study emphasizes the need for an educational and inclusive approach in digital transformation so that all age groups can benefit from Sharia financial services in the digital era. The findings are expected to provide strategic recommendations for the Sharia Pawnshop in designing more adaptive and inclusive services.
Co-Authors & Jalaluddin, Asra Febriani Abadi, Khairul Adila, Monica Alam, Tahjul Ali muhajir, Ali Ananda, M. Aditya Ansari, Putri Ardiana, Wirda ASRIL ASRIL Ayu, Putri Azhar, Zahroel Bahrizal Bahrizal Erick, Benni Fika Puspita, Dela Fitri, Rozatul hamsa, amrizal Harahap, Khairunnisa Heriyanto Heriyanto Irayana, Rizka Jamal, Anton Julimas, Alovin Leo Kamelya, Vitrah Lia Murlisa, Lia Maidar, Maidar Mainan, Cut Maslijar, Heri Muhammad Azhari Muhammad Iqbal Mukhsinin, Iqbal Mukhsinuddin, Mukhsinuddin Muliza Muliza, Muliza Munanda, Faddil MZ, Husamuddin Nasrullah Nasrullah Nazaruddin, Saiful Nurita, Cut Rianda, Cut Nova rinaldi, mikhral Rita Sari Rosa, Virda Rosdiana Rosdiana Sumardi Efendi Susantri, Yulia Tanzila, Ridha Taufiq Taufiq Yongna, Icha Zulfarhan, Zulfarhan