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All Journal Jurnal Manajemen Indonesia Jurnal MEBIS (Manajemen dan Bisnis) Khazanah Intelektual Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review Jurnal Pengabdian Tri Bhakti Jurnal Media Akademik (JMA) International Journal of Business and Quality Research The Journal of Management, Digital Business, and Entrepreneurship The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Musnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Dividend Policy, Earnings Volatility and Leverage On Volatility of Jakarta Islamic Index (JII) Stock Prices Sagala, Melia Br; H. Jamal; Wediawati, Besse; Musnaini
The Journal of Financial, Accounting, and Economics Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i01.p05

Abstract

Stock price volatility is the movement up or down of stock prices. This study aims to determine the effect of dividend policy, earnings volatility and leverage on stock price volatility. This research was conducted on company shares in the Jakarta Islamic index. The sampling method used was purposive sampling and obtained a sample of 8 companies based on the criteria. The data analysis technique uses multiple linear regression. Data were obtained from financial reports, dividend distribution reports, and other literature.Based on the test results, it was found that dividend policy, earnings volatility, and leverage simultaneously have a significant effect on stock price volatility. Partially leverage has a significant effect on stock price volatility and dividend policy, earnings volatility has no significant effect on stock price volatility. The adjusted R Square value shows a value of 22.8% while the remaining 77.2% is influenced by other variables not included in this research model.
Analysis of Supplier Selection Using the Analytical Hierarchy Process Method (Case Study at PT. Seaport Services Indonesia) Nurhayati, Nina; Handayani, Wiwik; Musnaini
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p02

Abstract

Suppliers in the manufacturing industry have an important role because they determine product quality. The selection of suppliers is absolutely necessary so that the services produced have the quality according to the standards set by the company. If the quality of the supplier does not meet the criteria, it will cause several obstacles in the operational process. So this study aims to find out the best suppliers with priority criteria according to PT. Seaport Services Indonesia. The population in this study is a marine engine supplier owned by PT. Seaport Services Indonesia. The samples are 3 marine engine suppliers who provide sewage at PT. Seaport Services Indonesia. The sampling technique uses purposive sampling. The results of the analysis show that the best supplier for PT. Seaport Services Indonesia is Supplier B with the highest weight compared to the other two suppliers. As for the priority criteria is Flexibility.
The Influence of Human Resource Competence, Product Innovation, and Leadership on the Improvement of MSMEs (Fashion Sector) in Jambi City with Entrepreneurship Orientation as an Intervening Variable Sri Rezeki Rahayu; Fitriaty; Musnaini
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2511

Abstract

This quantitative study aims to analyse the influence of human resource competence, product innovation, and leadership on the improvement of fashion MSMEs in Jambi City, with entrepreneurial orientation as a mediating variable. Using 130 respondents analysed with the Partial Least Square (PLS) method, the results of the study show that HR competence, product innovation, leadership, and entrepreneurial orientation do not directly have a significant effect on MSME Improvement, indicating that these factors have not been strategically integrated into business operations. Another important finding is that Leadership has a positive and significant effect on Entrepreneurial Orientation, but Entrepreneurial Orientation is unable to mediate the relationship between other independent variables and MSME Improvement. This conclusion emphasises the need to strengthen managerial capacity and develop a more adaptive entrepreneurial mindset among fashion MSMEs in Jambi City so that entrepreneurial orientation can be transformed into a driver of real performance improvement. Keywords: Human Resource Competence, Product Innovation, Leadership, Entrepreneurial Orientation, SME Improvement
Penguatan Produksi Dan Pemasaran Melalui Platform Media Sosial pada Usaha Sale Pisang JA3R di Desa Pudak Nurhayani; Tan, Syamsurijal; Haryadi; Rosmeli; Musnaini; Ekasari, Novita
Jurnal Pengabdian Tri Bhakti Vol 7 No 2 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i2.2380

Abstract

The JA3R banana sale business is one of the businesses located in RT 01 Pudak Village, Kumpeh Ulu District, Muaro Jambi Regency, Jambi Province. Although the banana sale business has been established for a long time, in its marketing it does not yet have a Google Business account to facilitate marketing with a wide reach and as a medium for customers to search for relevant products or services. On the other hand, the JA3R banana sale business in the production process, the drying stage is a key stage that determines the quality and durability of the product. The purpose of this community service is to increase production by using a digital marketing platform and focusing on the revitalization of the greenhouse as a place for drying bananas. The community service was carried out on August 28, 2025. The community service ran smoothly, partners worked together and actively during the community service implementation so that the goals that had been set were achieved. Business partners are now not only found by local customers through IG and Google Business, but have also succeeded in expanding their market reach outside the region. The key innovation in the form of implementing a greenhouse as a drying tool has overcome the fundamental problem of dependence on the weather, while ensuring product quality, consistency, and hygiene.
The INFLUENCE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS IN THE E-COMMERCE TIKTOK SHOP Ar Kacio Maharani; Musnaini; Ade Perdana Siregar
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48179

Abstract

This study aims to determine the influence of influencer marketing and online customer reviews on purchasing decisions for Skintific products on the TikTok Shop e-commerce platform. The background of this study is based on the increasing use of TikTok as a marketing platform and the large number of Generation Z consumers who purchase skincare products after seeing promotions from influencers and reviews from other users. The research method used is associative quantitative research with data collection techniques through distributing questionnaires to 200 respondents who are TikTok Shop users and have purchased Skintific products via WhatsApp. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results show that both influencer marketing and online customer reviews have a positive and significant effect, both partially and simultaneously, on purchasing decisions. The conclusion of this study is that marketing strategies involving influencers and online reviews can influence consumer behavior, especially in purchasing decisions on digital platforms. This research is expected to provide practical contributions for business actors and academics in the development of digital marketing studies.
PENGARUH KEMUDAHAN PENGGUNAAN DAN FITUR LAYANAN TERHADAP MINAT PENGGUNAAN E-WALLET PADA APLIKASI DANA (STUDI KASUS MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Herna Hutabarat; Musnaini; Garry Yuesa Rosyid
Jurnal Media Akademik (JMA) Vol. 4 No. 2 (2026): JURNAL MEDIA AKADEMIK Edisi Februari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/zzat9040

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui Pengaruh Kemudahan Penggunaan dan Fitur Layanan terhadap Minat Penggunaan Electronic Wallet pada aplikasi DANA (studi kasus mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Jambi pengguna DANA). Penelitian ini menggunakan metode kuantitatif deskriptif verifikatif dengan populasi mahasiswa aktif S1 Fakultas Ekonomi dan Bisnis di Universitas Jambi yang berjumlah 2.174 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling, sehingga sampel dalam penelitian ini yaitu sebanyak 96 orang. Variabel didalam penelitian ini adalah kemudahan penggunaan dan fitur layanan sebagai variabel independen, serta minat penggunaan sebagai variabel dependen. Pengolahan data penelitian ini  menggunakan Software SPSS versi 29. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji pengaruh variabel kemudahan penggunaan dan fitur layanan terhadap minat penggunaan. Hasil penelitian menunjukkan bahwa kemudahan penggunaan dan fitur layanan berpengaruh signifikan secara parsial dan simultan terhadap minat penggunaan electronic wallet aplikasi DANA. Hal ini menunjukkan bahwa kemudahan penggunaan dan fitur layanan merupakan faktor yang berperan dalam memengaruhi minat penggunaan seseorang.
MARKETING COMMUNICATION, E-WOM, AND TOURISM EVENTS IN SHAPING VISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE Futri Rezki Indah; Yacob, Syahmardi; Musnaini
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53641

Abstract

Abstract This study examines the role of destination image as a mediating variable in the relationship between marketing communication, electronic word of mouth (e-WOM), tourism events, and visiting intention in Tanjung Jabung Timur Regency, Indonesia. Tourism development in the region has shown fluctuating growth, indicating the need for more effective strategic marketing efforts. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB), this research proposes that destination image functions as a psychological mechanism linking marketing stimuli to behavioral intention. A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires distributed to respondents aged 17 years and above who had accessed tourism-related information about Tanjung Jabung Timur. The findings reveal that marketing communication, e-WOM, and tourism events significantly influence visiting intention. Tourism events demonstrate the strongest direct effect on visiting intention, while e-WOM has the strongest influence on destination image. Furthermore, destination image significantly affects visiting intention and mediates the relationship between marketing communication and visiting intention, as well as between e-WOM and visiting intention. However, destination image does not mediate the relationship between tourism events and visiting intention. The model shows strong explanatory power, highlighting the importance of integrated digital marketing strategies and online engagement in strengthening destination image and enhancing tourism competitiveness in Tanjung Jabung Timur Regency.
Co-Authors Aira, Dian mala Fithriani Alam Sumiati Ar Kacio Maharani Asrini Elliyana, Dessy Erida Erinda Febri F. Husni Hasbullah, F. Husni Fitriaty Fitriaty, Fitriaty Floria Ananda Futri Rezki Indah Garry Yuesa Rosyid H. Jamal Haryadi Hendriyaldi Herna Hutabarat Ida Masriani, Ida Idham Khalik M Rubiansyah Mouza Maqvira.P Mudhita, Ida Ketut Muhammad Haris Saputra Nascar Aliefa Dhafaz NOVITA EKASARI Nurhayani Nurhayati, Nina Rosmeli Sagala, Melia Br Septia Nur Larasati Setiawan, Wahyu Juari Siregar, Ade Perdana Sri Rezeki Rahayu Sry Rosita Suswita Roza syahmardi yacob Syaparuddin Tialonawarmi, Feny Tona Aurora Lubis Wiwik Handayani Yayuk Sriayudha