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All Journal Jurnal Manajemen Indonesia Jurnal MEBIS (Manajemen dan Bisnis) Khazanah Intelektual Studium: Jurnal Pengabdian Kepada Masyarakat Journal of Business Studies and Management Review Jurnal Pengabdian Tri Bhakti Jurnal Media Akademik (JMA) Horizon: Indonesian Journal of Multidisciplinary International Journal of Business and Quality Research The Journal of Management, Digital Business, and Entrepreneurship The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Musnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of Supplier Selection Using the Analytical Hierarchy Process Method (Case Study at PT. Seaport Services Indonesia) Nurhayati, Nina; Handayani, Wiwik; Musnaini
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p02

Abstract

Suppliers in the manufacturing industry have an important role because they determine product quality. The selection of suppliers is absolutely necessary so that the services produced have the quality according to the standards set by the company. If the quality of the supplier does not meet the criteria, it will cause several obstacles in the operational process. So this study aims to find out the best suppliers with priority criteria according to PT. Seaport Services Indonesia. The population in this study is a marine engine supplier owned by PT. Seaport Services Indonesia. The samples are 3 marine engine suppliers who provide sewage at PT. Seaport Services Indonesia. The sampling technique uses purposive sampling. The results of the analysis show that the best supplier for PT. Seaport Services Indonesia is Supplier B with the highest weight compared to the other two suppliers. As for the priority criteria is Flexibility.
The Influence of Human Resource Competence, Product Innovation, and Leadership on the Improvement of MSMEs (Fashion Sector) in Jambi City with Entrepreneurship Orientation as an Intervening Variable Sri Rezeki Rahayu; Fitriaty; Musnaini
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2511

Abstract

This quantitative study aims to analyse the influence of human resource competence, product innovation, and leadership on the improvement of fashion MSMEs in Jambi City, with entrepreneurial orientation as a mediating variable. Using 130 respondents analysed with the Partial Least Square (PLS) method, the results of the study show that HR competence, product innovation, leadership, and entrepreneurial orientation do not directly have a significant effect on MSME Improvement, indicating that these factors have not been strategically integrated into business operations. Another important finding is that Leadership has a positive and significant effect on Entrepreneurial Orientation, but Entrepreneurial Orientation is unable to mediate the relationship between other independent variables and MSME Improvement. This conclusion emphasises the need to strengthen managerial capacity and develop a more adaptive entrepreneurial mindset among fashion MSMEs in Jambi City so that entrepreneurial orientation can be transformed into a driver of real performance improvement. Keywords: Human Resource Competence, Product Innovation, Leadership, Entrepreneurial Orientation, SME Improvement
Penguatan Produksi Dan Pemasaran Melalui Platform Media Sosial pada Usaha Sale Pisang JA3R di Desa Pudak Nurhayani; Tan, Syamsurijal; Haryadi; Rosmeli; Musnaini; Ekasari, Novita
Jurnal Pengabdian Tri Bhakti Vol 7 No 2 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i2.2380

Abstract

The JA3R banana sale business is one of the businesses located in RT 01 Pudak Village, Kumpeh Ulu District, Muaro Jambi Regency, Jambi Province. Although the banana sale business has been established for a long time, in its marketing it does not yet have a Google Business account to facilitate marketing with a wide reach and as a medium for customers to search for relevant products or services. On the other hand, the JA3R banana sale business in the production process, the drying stage is a key stage that determines the quality and durability of the product. The purpose of this community service is to increase production by using a digital marketing platform and focusing on the revitalization of the greenhouse as a place for drying bananas. The community service was carried out on August 28, 2025. The community service ran smoothly, partners worked together and actively during the community service implementation so that the goals that had been set were achieved. Business partners are now not only found by local customers through IG and Google Business, but have also succeeded in expanding their market reach outside the region. The key innovation in the form of implementing a greenhouse as a drying tool has overcome the fundamental problem of dependence on the weather, while ensuring product quality, consistency, and hygiene.
The INFLUENCE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS IN THE E-COMMERCE TIKTOK SHOP Ar Kacio Maharani; Musnaini; Ade Perdana Siregar
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48179

Abstract

This study aims to determine the influence of influencer marketing and online customer reviews on purchasing decisions for Skintific products on the TikTok Shop e-commerce platform. The background of this study is based on the increasing use of TikTok as a marketing platform and the large number of Generation Z consumers who purchase skincare products after seeing promotions from influencers and reviews from other users. The research method used is associative quantitative research with data collection techniques through distributing questionnaires to 200 respondents who are TikTok Shop users and have purchased Skintific products via WhatsApp. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results show that both influencer marketing and online customer reviews have a positive and significant effect, both partially and simultaneously, on purchasing decisions. The conclusion of this study is that marketing strategies involving influencers and online reviews can influence consumer behavior, especially in purchasing decisions on digital platforms. This research is expected to provide practical contributions for business actors and academics in the development of digital marketing studies.
PENGARUH KEMUDAHAN PENGGUNAAN DAN FITUR LAYANAN TERHADAP MINAT PENGGUNAAN E-WALLET PADA APLIKASI DANA (STUDI KASUS MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Herna Hutabarat; Musnaini; Garry Yuesa Rosyid
Jurnal Media Akademik (JMA) Vol. 4 No. 2 (2026): JURNAL MEDIA AKADEMIK Edisi Februari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/zzat9040

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui Pengaruh Kemudahan Penggunaan dan Fitur Layanan terhadap Minat Penggunaan Electronic Wallet pada aplikasi DANA (studi kasus mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Jambi pengguna DANA). Penelitian ini menggunakan metode kuantitatif deskriptif verifikatif dengan populasi mahasiswa aktif S1 Fakultas Ekonomi dan Bisnis di Universitas Jambi yang berjumlah 2.174 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling, sehingga sampel dalam penelitian ini yaitu sebanyak 96 orang. Variabel didalam penelitian ini adalah kemudahan penggunaan dan fitur layanan sebagai variabel independen, serta minat penggunaan sebagai variabel dependen. Pengolahan data penelitian ini  menggunakan Software SPSS versi 29. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji pengaruh variabel kemudahan penggunaan dan fitur layanan terhadap minat penggunaan. Hasil penelitian menunjukkan bahwa kemudahan penggunaan dan fitur layanan berpengaruh signifikan secara parsial dan simultan terhadap minat penggunaan electronic wallet aplikasi DANA. Hal ini menunjukkan bahwa kemudahan penggunaan dan fitur layanan merupakan faktor yang berperan dalam memengaruhi minat penggunaan seseorang.
MARKETING COMMUNICATION, E-WOM, AND TOURISM EVENTS IN SHAPING VISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE Futri Rezki Indah; Yacob, Syahmardi; Musnaini
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53641

Abstract

Abstract This study examines the role of destination image as a mediating variable in the relationship between marketing communication, electronic word of mouth (e-WOM), tourism events, and visiting intention in Tanjung Jabung Timur Regency, Indonesia. Tourism development in the region has shown fluctuating growth, indicating the need for more effective strategic marketing efforts. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB), this research proposes that destination image functions as a psychological mechanism linking marketing stimuli to behavioral intention. A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires distributed to respondents aged 17 years and above who had accessed tourism-related information about Tanjung Jabung Timur. The findings reveal that marketing communication, e-WOM, and tourism events significantly influence visiting intention. Tourism events demonstrate the strongest direct effect on visiting intention, while e-WOM has the strongest influence on destination image. Furthermore, destination image significantly affects visiting intention and mediates the relationship between marketing communication and visiting intention, as well as between e-WOM and visiting intention. However, destination image does not mediate the relationship between tourism events and visiting intention. The model shows strong explanatory power, highlighting the importance of integrated digital marketing strategies and online engagement in strengthening destination image and enhancing tourism competitiveness in Tanjung Jabung Timur Regency.
BUILDING BRAND TRUST THROUGH DIGITAL STIMULI: ANALYSIS OF INFLUENCER CREDIBILITY AND USER-GENERATED CONTENT ON PURCHASING DECISIONS Mentari, Syakira; Ade Perdana Siregar; Musnaini
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.54352

Abstract

This study aims to analyze the impact of digital stimuli, specifically Influencer Credibility and User-Generated Content (UGC), on the Purchase Decisions of Somethinc products, with Brand Trust serving as a mediating variable. Focusing on Generation Z, data were collected from 133 students at the Faculty of Economics and Business, Jambi University, using a purposive sampling method. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The results reveal a counterintuitive finding: Influencer Credibility has a negative and non-significant direct effect on Purchase Decisions (β = -0.162, p > 0.05). Conversely, User-Generated Content and Brand Trust exert a positive and significant influence. Crucially, Brand Trust is proven to fully mediate the relationship between Influencer Credibility and Purchase Decisions, as well as partially mediating the impact of UGC. These findings suggest that for educated and critical consumers like Generation Z, influencer presence alone is insufficient to trigger transactions; rather, it must be validated by authentic user experiences and established brand trust. The model demonstrates a substantial predictive power with an R-square value of 61.6% for Purchase Decisions.
Pengaruh Literasi Keuangan Terhadap Kebeberhasilan Berwirausaha Dimediasi Self Efficacy pada Gen Z Penerima Kredit Usaha Rakyat di Bank Jambi Cabang Tebo Gustina, Lili; Octavia, Ade; Musnaini
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6538

Abstract

This study aims to analyze the effect of financial literacy on entrepreneurial success with self-efficacy as a mediating variable in Generation Z recipients of People's Business Credit (KUR) at Bank Jambi Tebo Branch. The study used a quantitative approach with a survey method. The sampling technique was carried out by purposive sampling with a total of 95 respondents from Generation Z KUR recipients from January 2025 to November 2025. Data were collected through a questionnaire using a Likert scale and analyzed using Partial Least Squares (PLS). The measurement model was used to test the validity and reliability of the instrument, while the structural model was used to examine the causal relationship between variables and test the hypothesis. The results showed that financial literacy had a positive but insignificant effect on self-efficacy. Self-efficacy was proven to have a positive and significant effect on entrepreneurial success. In addition, financial literacy did not have a direct effect on entrepreneurial success. However, the results of the indirect effect test showed that financial literacy had a significant effect on entrepreneurial success through self-efficacy. These findings indicate that self-efficacy plays a significant role as a mediator between the influence of financial literacy on entrepreneurial success among Generation Z KUR recipients. This research provides an empirical contribution to understanding the role of psychological factors in enhancing the success of young entrepreneurs based on financial literacy.
Co-Authors Ade Octavia Aira, Dian mala Fithriani Alam Sumiati Ar Kacio Maharani Asrini Erida Erinda Febri F. Husni Hasbullah, F. Husni Fitriaty Floria Ananda Futri Rezki Indah Garry Yuesa Rosyid Gustina, Lili H. Jamal Haryadi Hendriyaldi Herna Hutabarat Ida Masriani, Ida Idham Khalik M Rubiansyah Mentari, Syakira Mouza Maqvira.P Mudhita, Ida Ketut Nascar Aliefa Dhafaz NOVITA EKASARI Nurhayani Nurhayani dan Rosmeli Nurhayani Rosmeli Nurhayati, Nina Sagala, Melia Br Septia Nur Larasati Setiawan, Wahyu Juari Siregar, Ade Perdana Sri Rezeki Rahayu Sry Rosita Suswita Roza Syahmardi Yacob Syaparuddin Tialonawarmi, Feny Wiwik Handayani Yayuk Sriayudha