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DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Yacob, Syahmardi; Johannes; Edward
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.07

Abstract

The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The needed data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture, loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction is a mediator between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implications for determining the model of consumer loyalty and the uniqueness of internet generation (iGen) in mobile communication services. The study can be used as a role model in formulating a marketing strategy management with a competitive advantage in mobile communication services in Indonesia.
TRANSFORMATIONAL LEADERSHIP: A LITERATURE REVIEW OF CONCEPTS, TRENDS, AND FUTURE RESEARCH DIRECTIONS Firdaus; Aditya Putri, Metha; Johannes
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v6i2.513

Abstract

This research aims to identify and analyze thematic, methodological, and research gaps in the study of transformational leadership over the past two decades. The method used is Systematic Literature Review (SLR) with the PRISMA approach, which selects 20 articles from internationally reputable journals indexed by Scopus. Data are collected and analyzed based on research focuses, methods, and key findings related to the influence of transformational leadership on performance, innovation, organizational culture, and employee engagement. The results of the study show that transformational leadership consistently contributes positively to improving individual and organizational performance through mediation mechanisms such as trust, organizational learning, and knowledge management. However, previous research still shows limitations in contextual aspects, especially in the areas of leadership digitalization, organizational culture differences, and longitudinal research design. This study recommends that future research integrate cross-cultural and multi-method approaches to broaden understanding of transformational leadership dynamics in the digital age. Practically, the results of this research contribute to the development of leadership strategies that are adaptive, innovative, and oriented towards human resource empowerment in the context of modern organizations.