Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Computer Science and Technology Application
Rizky, Agung
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Aptisi Transactions on Management

 1 
Digital Transformation Strategies for Effective Business Management in SMEs: A SmartPLS Approach Ekawaty, Anita; Rizky, Agung; Ramadan, Ahmad; Ndlovu, Zinhle
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2410

Abstract

Small and Medium Enterprises (SMEs) in Tangerang, Indonesia, significantly contribute to economic development but face barriers in adopting digital technologies, such as limited resources, lack of digital skills, and organizational resistance. Digital transformation, encompassing cloud computing, digital marketing, automation, and data analytics, is increasingly recognized as essential for business growth and efficiency.  The primary objective of this study is to examine the impact of digital transformation strategies on operational efficiency, customer engagement, and overall performance in SMEs. Using a quantitative research approach, Partial Least Squares Structural Equation Modeling (SmartPLS) was applied to analyze data from 150 SMEs in Tangerang. The research measured the relationship between digital transformation strategies and key performance indicators. The results indicate that cloud computing and data analytics significantly improve operational efficiency by streamlining processes and enabling data-driven decision-making. Meanwhile, digital marketing and automation enhance customer engagement and market competitiveness, with SMEs showing stronger customer relationships and improved market positions. This study highlights the importance of adopting digital transformation to enhance SME business management and achieve sustainable growth. It offers practical insights for managers and policymakers and encourages future research on the long-term effects of digital transformation on SME resilience and innovation.
Co-Authors Amsyar, Izwan Audiah, Sipah Aulia Lindzani, Nur Beldiq, Eiser Aaron Cristhopher, Ethan Ekawaty, Anita Mochamad Heru Riza Chakim Ndlovu, Zinhle Ninda Lutfiani Pasha, Lukita Ramadan, Ahmad Rodriguez, Marta Sumliyah, Sumliyah Tanjung, Azrul Tantri Wenny Sitanggang Untung Rahardja Utami, Rahayu Tri Yul Ifda Tanjung, Yul Ifda Zaki Firli, Muhammad