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Journal : Blockchain Frontier Technology (BFRONT)

The Impact of Blockchain Security on Cryptocurrency Investment Preferences Among Millennials in Indonesia Felisia Christiani; Cicilia Sriliasta Bangun; Riya Widayanti
Blockchain Frontier Technology Vol. 4 No. 1 (2024): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v4i1.581

Abstract

This study explores the impact of blockchain security on cryptocurrency investment preferences among millennials in Indonesia. Despite the high volatility of cryptocurrencies, they continue to attract a significant number of millennial investors, driven by perceptions of security and potential high returns. The study aim of this research is to investigate how blockchain security influences the investment preferences of millennial investors, particularly concerning their decision-making process in the cryptocurrency market. This study employs a quantitative approach, gathering data through surveys targeting millennial cryptocurrency investors. The data is analyzed using Structural Equation Modeling (SEM) to assess the relationships between blockchain security perceptions and investment preferences.This research provides new insights by integrating blockchain security as a key factor influencing investment decisions, bridging the gap between technical and psychological aspects of investment behavior. While there is substantial research on cryptocurrency investments, limited stud-ies address the specific influence of blockchain security on investment preferences, particularly in the context of millennial investors in Indonesia. The finding suggest that blockchain security significantly shapes the investment preferences of millennials, fostering trust and influencing their decision to engage in cryptocurrency investments. This study offers valuable insights for blockchain developers and regulators to enhance security features, helping to build investor confidence in Indonesia rapidly expanding cryptocurrency market.
Blockchain Governance Models for Enhancing E-Commerce User Satisfaction Bangun, Cicilia Sriliasta Bangun; Riskhandini, Dinda PutriĀ ; Lyraa , Naomi
Blockchain Frontier Technology Vol. 4 No. 2 (2025): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v4i2.682

Abstract

Blockchain technology has emerged as a transformative innovation in various sectors, including e-commerce. Effective blockchain governance plays a pivotal role in enhancing user satisfaction by ensuring security, transparency, and efficiency in online transactions. However, despite its growing adoption, many e-commerce platforms face challenges in implementing governance models that fully address user expectations and technological complexities, revealing a significant gap in the literature. This study investigates the impact of blockchain governance models on e-commerce user satisfaction, with a specific focus on mediating variables such as data privacy and system trust, and moderating variables such as user technology readiness. The study employs the Structural Equation Modeling (SEM) method using SmartPLS software to analyze relationships between variables. Data was collected through a survey of 135 respondents, consisting of e-commerce users familiar with blockchain technology. The Result reveals that blockchain governance significantly impacts data privacy and system trust, which, in turn, influence perceived ease of use and user satisfaction. Additionally, user technology readiness moderates the relationship between blockchain governance and perceived ease of use, highlighting its importance in adoption. The Novelty of this study lies in its integration of governance frameworks with mediating and moderating variables to holisticallyaddress e-commerce user satisfaction, an area underexplored in prior research. The conclusion emphasizes the need for e-commerce platforms to adopt robust blockchain governance frameworks to improve user satisfaction and gain a competitive advantage. This study contributes to the literature on blockchain applications in e-commerce and provides practical recommendations for enhancing governance and user experience.