Claim Missing Document
Check
Articles

Found 22 Documents
Search

The Concept of Jack Zipes’ Thoughts On Folktales Widjati Hartiningtyas; Nur Wulan; Ida Nurul Chasanah
JENTERA: Jurnal Kajian Sastra Vol 13, No 1 (2024): Jentera: Jurnal Kajian Sastra
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/jentera.v13i1.6385

Abstract

Folktales are a form of folklore that reflects the values and social order that prevail in a community group in a certain period. To maintain the existence of folktales and transmit their cultural values, folktales have been adapted as children’s books. However, folktales undergo a lot of changes during the adaptation. The authors deliberately make the changes to eliminate the bad values in the folktales and make them educational reading for children. This article aims to analyze the adaptation process of Hikayat Maharaja Bikramasakti into a picture book entitled Ratna Komala and the Magic Rumbia Seed. Through close reading techniques, the researcher wrote the changes made to Hikayat Maharaja Bikramasakti when adapted into a picture book. Then, the researcher analyzed the data using Jack Zipes' thoughts. The research results show that the moral values prevailing in society and the government's ideology influence the adaptation of folklore. AbstrakCerita rakyat merupakan salah satu bentuk folklor yang mencerminkan nilai dan tatanan sosial yang berlaku dalam sebuah kelompok masyarakat dalam periode tertentu. Untuk menjaga eksistensi cerita rakyat serta mewariskan nilai-nilai budaya yang terkandung di dalamnya pada generasi mendatang, cerita rakyat diadaptasi menjadi bacaan bagi anak. Namun dalam proses adaptasi tersebut, cerita rakyat banyak mengalami perubahan. Perubahan itu dilakukan oleh penulis cerita adaptasi untuk menghilangkan nilai-nilai buruk cerita rakyat dan menjadikan cerita rakyat bacaan yang mendidik bagi anak. Artikel ini bertujuan menganalisis proses adaptasi Hikayat Maharaja Bikramasakti menjadi buku cerita bergambar yang berjudul Ratna Komala dan Biji Rumbia Ajaib. Melalui teknik pembacaan dekat, peneliti mencatat perubahan-perubahan yang terjadi pada cerita rakyat ketika diadaptasi menjadi buku cerita bergambar. Kemudian, peneliti menganalisis data tersebut menggunakan pemikiran Jack Zipes. Hasil penelitian menunjukkan bahwa nilai moral yang berlaku di masyarakat dan ideologi penguasa memengaruhi proses adaptasi cerita rakyat.
Tourism Service Marketing Process Nur Wulan
Neo Journal of economy and social humanities Vol 1 No 1 (2022): Neo Journal of Economy and Social Humanities, March 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i1.4

Abstract

The purpose of this study is to find out how the marketing process for tourism services is, to find out what obstacles can hinder the marketing process for tourism services, to find out what solutions are being carried out in overcoming obstacles in the marketing process for tourism services. The research methodology used is descriptive qualitative which aims to describe the conditions and analyze the marketing process of tourism services. In this study, data related to the author's study are sourced from library studies, field studies, and documentation techniques. The results of research on the marketing process of tourism services, the authors can conclude that to understand the products offered to the customer, the company is obliged to provide training on product knowledge to freelance officers. Lack of anticipating price competition at the same level of tourism service class. The distribution of brochures and website updates has not been carried out properly so that customers are less aware of the existence of the tourism travel agency.