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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Lazuardi JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA Arus Jurnal Psikologi dan Pendidikan Linggau Journal Science Education (LJSE) Linggau Journal of Elementary School Education Jurnal Muara Medika dan Psikologi Klinis Mimbar Kampus: Jurnal Pendidikan dan Agama Islam MARAS : Jurnal Penelitian Multidisplin Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Mesada: Journal of Innovative Research JPEMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis Jurnal Serina Abdimas
Monika
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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STRATEGI PENGELOLAAN USAHA DALAM MENINGKATKAN DAYA SAING PADA UMKM KERIPIK SINGKONG MEKAR SARI MUARA TEWEH KABUPATEN BARITO UTARA Fie Khaeriyah Khaeriyah; Monika
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 10 No 01 (2026): JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.259

Abstract

The purpose of this study was to determine the business management strategies applied, the level of business competitiveness, and the appropriate management strategies to improve competitiveness at the Mekar Sari Cassava Chip MSME in Muara Teweh, North Barito Regency. This study used a qualitative approach with a descriptive research type. The informants in this study consisted of six people, including the business owner, employees, and consumers. Data were collected through interviews, observations, and documentation. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results showed that the business management strategy at Mekar Sari Cassava Chip MSME has implemented management functions consisting of planning, organizing, implementing, and controlling, although they are still carried out in a simple and less structured manner. The level of competitiveness is considered fairly good, as seen from product quality, competitive pricing, customer service, marketing reach, and customer loyalty. Appropriate strategies to improve competitiveness include strengthening business planning, increasing product innovation, expanding marketing—especially through digital media—and conducting regular business evaluations.
Co-Authors Arlina Arlina, Arlina Bayu Saputra Dwitanta, Sucipto Ernest, Aviel Stephen Ezra Joshua Halim Febrianti, Syerlly Fie Fie Khaeriyah Khaeriyah Gad Datak, Gad Henuriadi Hikmah Ayu Wardani Himawan, Harrison Inung Sylvia, Ester Irawan, Ryan Jessica Winata Khaliq, Hafiz Muh. Nabil Mulni Nasution, Ulfa Oktavani Novel, Shakira Nurul anisa Panorangi Harahap Pitri Iraya Nasution Rose, Stefanny Sepriono, Etda Setiadi, Fredrick Shindy, Ginola Tri Sokon Saragih Tasdin, Willy Tiara Tio Gusti Satria Wismanto Wismanto Yeni Asmara, Yeni Yenita . yulia