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IMPLIKATUR PERCAKAPAN SEBAGAI REPRESENTASI MAKNA TERSIRAT DALAM NOVEL LARA ATI KARYA BAYU SKAK, TINJAUAN PRAGMATIK TEORI GRICE monika
Jurnal Lazuardi Vol 9 No 1 (2026): JURNAL LAZUARDI EDISI XX BULAN MARET
Publisher : Pendidikan Bahasa dan Sastra Indonesia Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53441/jl.Vol9.Iss1.449

Abstract

This study aims to describe conversational implicature as a representation of implied meaning in the novel Lara Ati by Bayu Skak through a pragmatic perspective based on Grice’s theory. The research employed a descriptive qualitative approach with data sources derived from dialogues between characters in the novel. Data were collected through documentation, intensive reading, and systematic note-taking of utterances containing implicatures. Data analysis was conducted through data reduction, coding, classification, and contextual interpretation using Grice’s cooperative principle and conversational maxims. The findings reveal three main types of implicature: conventional implicature, generalized conversational implicature, and particularized conversational implicature. Conventional implicatures appear through lexical and structural elements with stable semantic meanings, while generalized conversational implicatures emerge through common pragmatic inference that does not require highly specific contexts. Particularized conversational implicatures are the most dominant and complex forms, as they rely heavily on situational context, interpersonal relationships, and indirect communication patterns rooted in cultural norms. The study also shows that violations of relevance and quantity maxims function as strategic pragmatic devices used by characters to convey indirect refusals, satire, humor, nostalgia, and implicit emotional expressions. These findings indicate that implicature in the novel functions not only as a linguistic phenomenon but also as a narrative strategy that reflects social values, cultural communication patterns, and character development. This research contributes to the development of Indonesian literary pragmatics and broadens the understanding of implied meaning in contemporary fictional discourse.
STRATEGI PENGELOLAAN USAHA DALAM MENINGKATKAN DAYA SAING PADA UMKM KERIPIK SINGKONG MEKAR SARI MUARA TEWEH KABUPATEN BARITO UTARA Fie; Monika
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.259

Abstract

The purpose of this study was to determine the business management strategies applied, the level of business competitiveness, and the appropriate management strategies to improve competitiveness at the Mekar Sari Cassava Chip MSME in Muara Teweh, North Barito Regency. This study used a qualitative approach with a descriptive research type. The informants in this study consisted of six people, including the business owner, employees, and consumers. Data were collected through interviews, observations, and documentation. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results showed that the business management strategy at Mekar Sari Cassava Chip MSME has implemented management functions consisting of planning, organizing, implementing, and controlling, although they are still carried out in a simple and less structured manner. The level of competitiveness is considered fairly good, as seen from product quality, competitive pricing, customer service, marketing reach, and customer loyalty. Appropriate strategies to improve competitiveness include strengthening business planning, increasing product innovation, expanding marketing—especially through digital media—and conducting regular business evaluations.