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Business sustainability challenges in the face of technology and digital literacy: a study of Micro, Small, and Medium Enterprises Indra Permana; Bagus Hari Sugiharto; Soni Suardi; Eri Mardiani; Iwan Riswandi
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

The study investigates Micro, Small, and Medium Enterprises (MSMEs) within the Tanjung Lesung tourism sector in Banten Province. It focuses on the application of digital literacy for business sustainability in the contemporary technological landscape. The research employed a qualitative descriptive research method involving observation and in-depth interviews. Data was collected through observation and in-depth interviews. Analysis involved data reduction, display, and conclusions drafting. The findings underscore the pivotal role of digital technology in fostering business continuity. The study emphasizes MSMEs' pursuit of sustainability through tailored strategies, including the attainment of sustainability certifications to bolster market presence, particularly in eco-conscious segments.
Optimizing Academic Information Delivery: A Hybrid AI Chatbot Model Isma, Andika; Fatimah Nur Arifah; Arief Zikry; Muhammad Bitrayoga; Eri Mardiani
Jurnal MediaTIK Volume 7 Issue 1, Januari (2024)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/mediatik.v7i1.1243

Abstract

This research investigates the implementation of artificial intelligence (AI)-based chatbots in a hybrid model in Computer Science and Computer Engineering departments. The research method used was an online survey of students, providing direct insight from key users of this technology. The findings show significant adoption of AI chatbots in this academic environment, indicating good acceptance from users. The research results provide an in-depth understanding of the extent to which chatbots have been implemented in facilitating the reception of information in the department. AI chatbots have been proven to make a positive contribution in optimizing the process of receiving information, providing fast and accurate answers to students' common questions. The conclusions of this study underscore the potential of chatbots to improve the overall quality of academic services.