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All Journal Jurnal Ilmiah Edunomika (JIE) CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) International Journal on Social Science, Economics and Art West Science Journal Economic and Entrepreneurship INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Indonesia Journal of Engineering and Education Technology (IJEET) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Blockchain, Nfts and Metaverse Technology
Eri Mardiani
Unknown Affiliation
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Business sustainability challenges in the face of technology and digital literacy: a study of Micro, Small, and Medium Enterprises Indra Permana; Bagus Hari Sugiharto; Soni Suardi; Eri Mardiani; Iwan Riswandi
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

The study investigates Micro, Small, and Medium Enterprises (MSMEs) within the Tanjung Lesung tourism sector in Banten Province. It focuses on the application of digital literacy for business sustainability in the contemporary technological landscape. The research employed a qualitative descriptive research method involving observation and in-depth interviews. Data was collected through observation and in-depth interviews. Analysis involved data reduction, display, and conclusions drafting. The findings underscore the pivotal role of digital technology in fostering business continuity. The study emphasizes MSMEs' pursuit of sustainability through tailored strategies, including the attainment of sustainability certifications to bolster market presence, particularly in eco-conscious segments.
Co-Authors Adikarya, Wiwid Suryono Agung Triayudi Ahmad Salabi Ahmad Zain Sarnoto Andri Cahyo Purnomo Arief Setiawan Bagus Hari Sugiharto Bucky Wibawa Karya Guna Ekea Multi Febriyanti Erina Alimin Failasufa Aziza Fajhar Muhammad Fuad Alfarizi Indra Permana Iwan Harsono Iwan Riswandi Januar Kulsaputro Jose Armando Judijanto, Loso Magdalena Linda Leonita Sibarani Nanang Qosim Ni Desak Made Santi Dwyarthi R. Manullang, Rizal Rini Fatmawati Sisi Yulianti Soni Suardi Sri Tuti Rahmawati Sufa, Siska Armawati Syamsuri Teguh Setiawan Wibowo Usfandi Haryaka Wiwid Suryono Yosef Tonce Zulham