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All Journal Jurnal EMT KITA Jurnal Manajemen Bisnis Eka Prasetya Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Minfo Polgan (JMP) Jurnal Masyarakat Indonesia Journal of Economic Education and Entrepreneurship Studies West Science Business and Management Jurnal Pengabdian Harapan Bangsa Gudang Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat dan Riset Pendidikan West Science Islamic Studies Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Johnny Chandra
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Service Quality in Halal Tourism and Perceived Value as Determinants of Satisfaction and Revisit Intention among Muslim Travelers Nurhasanah, Dila Padila; Nasution, Edwin Sugesti; Chandra, Johnny; Moktar, Brilian; Harja, Ngiw Aman
West Science Islamic Studies Vol. 4 No. 02 (2026): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v4i02.2801

Abstract

This study investigates the influence of service quality in halal tourism and perceived value on tourist satisfaction and revisit intention among Muslim tourists in Indonesia. A quantitative approach was employed using data collected from 150 respondents through a structured questionnaire based on a Likert scale. The data were analyzed using SmartPLS 3 to evaluate both the measurement and structural models. The results indicate that service quality has a significant positive effect on perceived value and tourist satisfaction. Perceived value also significantly influences satisfaction and revisit intention. Furthermore, tourist satisfaction is found to have the strongest effect on revisit intention and plays a significant mediating role in the relationship between service quality, perceived value, and revisit intention. These findings highlight the importance of delivering high-quality, halal-compliant services that enhance perceived value and satisfaction, ultimately strengthening tourist loyalty. This study contributes to the halal tourism literature by providing empirical evidence on the integrated relationships among key variables and offers practical insights for improving the competitiveness of Indonesia’s halal tourism sector.
Digital Marketing Innovation and Online Consumer Behavior: Implications for Brand Equity (Case Study of Coffee Consumers at the Mandala By Pass Medan Branch): Inovasi Pemasaran Digital dan Perilaku Konsumen Online: Implikasinya terhadap Ekuitas Merek (Studi Kasus Konsumen Kopi di Cabang Mandala By Pass Medan) Crystalin Varelie; Hommy Dorthy Ellyany Sinaga; Johnny Chandra
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.319

Abstract

The shift towards the digital age has had a major impact on the fundamentals of the economy, changing the way individuals and businesses interact in trade, and shaking up existing conventional methods. Today, amid the dominance of the digital world, social media platforms have emerged as a highly efficient marketing tool for reaching audiences instantly, extensively, and at an affordable cost. This study is designed to examine in depth the impact of digital marketing strategies and consumer behavior dynamics on brand value formation, focusing on customers of Kopi Petik Mandala by Pass branch in Medan as the research subjects. The survey was conducted at the Kopi Petik location on Jl. Mandala by Pass No.71A, Tegal Sari Mandala I, Medan Denai, Medan City, North Sumatra 20226, from August to September 2025, using a purposive sampling method. The findings of this research explain how both factors, namely digital marketing strategies and consumer behaviour, influence brand strength, as shown in the multiple linear regression analysis. The results, both separately and together, show that digital marketing activities and consumer behavior trends have a positive and significant impact on brand value at Kopi Petik Mandala by Pass branch.
Pengaruh Penerapan Sistem Informasi Akuntansi dan Pemanfaatan Teknologi Informasi Terhadap Kinerja Operasional UMKM Selfina Erawati; Fenny Afrida; Johnny Chandra; Anton Eka Saputra; Fery Wahyudi
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16097

Abstract

This study aims to analyze the effect of accounting information systems and the utilization of information technology, both simultaneously and partially, on the operational performance of mobile coffee shop MSMEs in Medan. This research employs a quantitative approach using primary data collected through questionnaires distributed to 65 respondents who are mobile coffee shop MSME actors in Medan, selected using purposive sampling. The data analysis method used is multiple linear regression with the model: Operational performance = 2.041 + 0.493 Accounting Information Systems + 0.807 Utilization of Information Technology + e. The results show that partially, accounting information systems have a positive and significant effect on operational performance, as indicated by a significance value of < 0.05 and a t-value greater than the t-table, and the utilization of information technology also has a positive and significant effect on operational performance with a significance value of < 0.05 and a t-value greater than the t-table. Simultaneously, both variables have a significant effect on operational performance, as evidenced by an F-value of 1617.899 with a significance level of < 0.05. The coefficient of determination (R²) of 0.981 indicates that 98.1% of the variation in operational performance can be explained by these variables, while the remaining 1.9% is influenced by other factors outside the research model.
Pengaruh Pengetahuan Perpajakan, Sanksi Pajak, Kualitas Pelayanan Fiskus Terhadap Kepatuhan Wajib Pajak Orang Pribadi Dengan Kesadaran Pajak Sebagai Variabel Moderasi Nafatika Indriyani Simbolon; Linda Wahyu Marpaung; Albert Herlambang; Johnny Chandra
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16116

Abstract

This study aims to analyze the effect of tax knowledge, tax sanctions, and the quality of tax officer services on individual taxpayer compliance, with tax awareness as a moderating variable. The research was conducted at KPP Pratama Medan Timur. The population consisted of 130,468 individual taxpayers, with a sample of 400 respondents determined using purposive sampling and the Slovin formula. Data were collected through questionnaires using a 1–5 Likert scale. The analytical methods employed included descriptive statistics, classical assumption tests (normality, multicollinearity, linearity, heteroscedasticity), multiple regression analysis, Moderated Regression Analysis (MRA), as well as the coefficient of determination (R²), F-test, and t-test using SPSS version 26. The results showed that: (1) tax knowledge has a positive and significant effect on individual taxpayer compliance; (2) tax sanctions have a positive and significant effect; (3) the quality of tax officer services has a positive and significant effect; (4) tax awareness has a positive and significant effect; (5) tax awareness strengthens the effect of tax knowledge on compliance; (6) tax awareness does not moderate the effect of tax sanctions on compliance; (7) tax awareness strengthens the effect of the quality of tax officer services on compliance. The coefficient of determination (R²) value of 0.612 indicates that 61.2% of the variation in taxpayer compliance is explained by the independent and moderating variables, while the remaining 38.8% is explained by other variables outside the research model. This study concludes that tax knowledge, tax sanctions, quality of tax officer services, and tax awareness simultaneously and partially affect individual taxpayer compliance at KPP Pratama Medan Timur. Tax awareness acts as a moderating variable that strengthens the relationship between tax knowledge and compliance, as well as between the quality of tax officer services and compliance, but does not strengthen the relationship between tax sanctions and compliance.
Pendampingan Strategi Live Commerce Melalui Tiktok Live Untuk Meningkatkan Conversion Rate Dan Omzet Penjualan Cakar Ayam UMKM Pasar Bengkel Edwin Sugesti Nasution; Novica Irawati; Brilian Moktar; Ngiw Aman Harja; Johnny Chandra
Gudang Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): GJPM - Juli
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v4i2.2199

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan efektivitas pemasaran digital UMKM Pasar Bengkel yang memproduksi ceker ayam siap konsumsi melalui pemanfaatan fitur TikTok Live. Permasalahan yang dihadapi mitra meliputi sistem pemasaran yang masih konvensional, rendahnya jangkauan promosi, terbatasnya interaksi dengan konsumen, serta penurunan penjualan akibat perubahan pola pasar. Metode pelaksanaan menggunakan Participatory Action Research (PAR) yang meliputi observasi, sosialisasi, pelatihan, pendampingan, dan evaluasi selama 30 hari yang dibagi menjadi enam periode. Evaluasi dilakukan menggunakan analisis Growth Rate, Sales Growth Ratio (SGR), dan Conversion Rate (CR). Hasil kegiatan menunjukkan rata-rata jumlah penonton TikTok Live meningkat dari 18 menjadi 166 orang atau sebesar 822,2%. Jumlah transaksi meningkat dari 4 menjadi 28 transaksi (600,0%), sedangkan omzet meningkat dari Rp520.000 menjadi Rp3.960.000 (661,5%). Nilai SGR menunjukkan penjualan meningkat 3 kali lipat, transaksi 7 kali lipat, dan omzet 7,62 kali lipat, sedangkan CR mencapai 16,87% yang termasuk kategori sangat baik. Hasil tersebut membuktikan bahwa TikTok Live efektif memperluas jangkauan promosi, meningkatkan interaksi dengan konsumen, serta mendorong peningkatan penjualan dan pendapatan UMKM secara berkelanjutan.
Pengenalan QRIS pada usaha Mikro Pedagang Kaki Lima di Kota Jayapura: Pengabdian M. Yusuf Golam; Fauziah F. Farawowan; Dewi Endah Fajariana; Devi Rahmah Sope; Johnny Chandra
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4281

Abstract

Transformasi digital pada sektor usaha mikro menjadi kebutuhan mendesak seiring meningkatnya penggunaan pembayaran non-tunai di Indonesia. Program pengabdian masyarakat ini bertujuan untuk meningkatkan literasi digital dan keterampilan teknis pedagang kaki lima di Kota Jayapura melalui pelatihan dan pendampingan penggunaan Quick Response Code Indonesian Standard (QRIS). Metode yang digunakan meliputi sosialisasi, demonstrasi, praktik langsung, mentoring, serta evaluasi kemampuan melalui pre-test dan post-test. Hasil pre-test menunjukkan bahwa pemahaman peserta terkait konsep dasar pembayaran digital, instalasi aplikasi, serta penggunaan fitur keamanan masih berada pada kategori sangat rendah. Setelah mengikuti pelatihan, terjadi peningkatan signifikan pada seluruh indikator, dengan nilai post-test berada pada kategori sangat tinggi. Peserta mampu mengoperasikan QRIS secara mandiri, melakukan transaksi, membaca laporan, serta memahami aspek keamanan sistem. Implementasi QRIS juga terbukti memberikan dampak positif dalam aktivitas usaha harian, termasuk peningkatan efisiensi waktu pelayanan, keamanan transaksi, keakuratan pencatatan pemasukan, serta peningkatan profesionalitas pedagang dalam melayani konsumen. Selain itu, beberapa pedagang melaporkan adanya peningkatan omzet akibat meningkatnya kenyamanan dan preferensi konsumen terhadap pembayaran digital. Secara keseluruhan, program ini berhasil menunjukkan bahwa pelatihan berbasis praktik dan pendampingan intensif merupakan strategi efektif untuk mendorong digitalisasi pada pedagang kaki lima. Hasil kegiatan ini diharapkan menjadi model intervensi serupa di wilayah lain dalam rangka memperkuat ekosistem ekonomi digital nasional.
Green Entrepreneurship: Kemasan Ramah Lingkungan dan Label Nutrisi/Legalitas UMKM kuliner Evaf Maulina; Johnny Chandra; Yonson Pane; Brilian Moktar; Ngiw Aman Harja
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5317

Abstract

Pengabdian ini bertujuan memperkuat green entrepreneurship pada UMKM kuliner melalui inovasi kemasan ramah lingkungan, standardisasi label, dan penguatan legalitas usaha. Kegiatan dilaksanakan di RPTRA Citra Permata (Rawa Bunga, Jatinegara, Jakarta Timur) dengan pendekatan partisipatif melalui pelatihan, workshop prototipe, serta pendampingan klinik legalitas. Sebanyak 30 pelaku UMKM mengikuti rangkaian kegiatan yang diawali audit kemasan dan label serta pemetaan status legalitas, kemudian pelatihan pemilihan kemasan eco-friendly dan perhitungan biaya per unit, klinik desain label dengan template siap cetak, pendampingan pengurusan NIB, penyusunan checklist dokumen halal (bila relevan), dan monitoring penerapan pada produksi. Hasil menunjukkan rerata skor pengetahuan meningkat dari 51,0 menjadi 84,5. Sebanyak 93,3% peserta menghasilkan prototipe kemasan ramah lingkungan dan 86,7% telah menerapkannya pada minimal satu batch produksi. Template label siap cetak tersusun pada 93,3% peserta dan pemenuhan enam unsur inti label mencapai 90,0%. Dari sisi legalitas, 73,3% UMKM berhasil menerbitkan NIB dan 20,0% berada pada tahap berkas siap finalisasi, sedangkan 60,0% menyusun checklist dokumen halal. Program ini juga menghasilkan perangkat siap pakai berupa checklist audit produk, contoh label, dan dokumentasi before–after sebagai bukti perubahan. Temuan ini menegaskan bahwa integrasi perbaikan produk (kemasan–label) dan penguatan tata kelola (legalitas) efektif meningkatkan kesiapan pasar, memperkuat kepercayaan konsumen, dan mendorong praktik usaha yang lebih berkelanjutan. Replikasi direkomendasikan dengan penekanan pada pendampingan praktik, klinik administrasi, dan monitoring penerapan agar perubahan tidak berhenti pada tahap pelatihan.
Co-Authors Albert herlambang Anton Eka Saputra Asfo, Nurlaila Syarfiah Barus, Irwan Irawadi Berlin Barus Brilian Moktar Claudie Tiofanny CNAWP, Rizal Perlambang Crystalin Varelie Devi Rahmah Sope Dewi Endah Fajariana, Dewi Endah Edwin Sugesti Nasution Elisabeth Nainggolan Endah Prawesti Ningrum Evaf Maulina Fauziah F. Farawowan Fenny Afrida Fery Wahyudi Hafipah, Hafipah Harja, Ngiw Aman Heny Fitriani Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Irsyad Kamal Johannes Johannes Judijanto, Loso Linda Wahyu Marpaung M. Yusuf Golam Made Susilawati Meilandri, Detti Moktar, Brilian Nafatika Indriyani Simbolon Ngiw Aman Harja Nindiasari, Avininda Dewi Novica Irawati Nurhanimah Nurhasanah, Dila Padila Ricky Ricky Selfina Erawati Silalahi, Harlen Siska Yuli Anita Sudarmanto, Eko Yonson Pane