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All Journal Jurnal Kedokteran Syiah Kuala Jukema (Jurnal Kesehatan Masyarakat Aceh) DE LEGA LATA: Jurnal Ilmu Hukum Sarwahita : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indian Journal of Forensic Medicine & Toxicology Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Universitas Serambi Mekkah JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah International Journal Of Public Health International Journal of Health and Medicine
Irwan Saputra
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The Effect of Marketing Mix on Patient Retention at the Regional General Hospital (RSUD) Datu Beru Takengon Rizki Anjar Pinanggih; Irwan Saputra; Said Usman; Muhazar Muhazar; Martunis Martunis
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5790

Abstract

Retention of patients as hospital customers is very important for agencies that provide services, in this case hospitals, but is often neglected. Several studies have stated that patient retention can be improved with the existence of a marketing mix by the hospital management. This type of research is observational using a cross sectional design. The population in this study included inpatients at Datu Beru Takengon Hospital where the sample size was determined by the Slovin equation and 113 people were selected. Statistical analysis used was logistic regression. The results showed that there was an effect of the dimensions of the product (product), place (place), health workers (people) and the service process (process) on patient retention in RSUD Datu Beru Takengon (p≤0.05). There is no influence of the dimensions of promotion (promotion) and physical appearance (physical) on patient retention in RSUD Datu Beru Takengon (p>0.05). Based on the results of the study, it can be concluded that the most dominant factor in patient retention at RSUD Datu Beru Takengon is the service process
Co-Authors Aulina Adamy Cut Fauziah Cut Meurah Yeni Dedy Syahrizal Dewi Marianthi Dian Lestari, Nova Elly Sujiati Endah Widyastuti1 Ferdi Riansyah Hajjul Kamil Herianti Herianti Irma Ratna Kartika Ismail Ismail Jefferson Lynford Declan Khaira Maulina M. Marthoenis M. Marthoenis M. Yani Maimun Syukri Marketplace Marthonies Marthonies Martunis Martunis Mhd Hidayattullah MIFTAHUL JANNAH Minda Hurulaini Mohd Din Mudatsir Mudatsir Muhammad Iqbal Saputra Muhazar Muhazar Muktiningsih Nurjayadi Mulyanti Mulyanti Nasrol Nasrol Nasrul Z Nasrul Zaman Neneng Siti Silfi Ambarwati Nida Nur Afifah Nizam Ismail Nora Wirda Norma Nurul Ilmi Nurjannah Nurjannah Nurul Fajri Pardiana Putri Dwi Candra Rachmad Suhanda Rildayani Rildayani Ririn Gustini Rizkahana Syehfia Rizki Anjar Pinanggih Rizki Ardika Safrizal Rahman Said Usman Setia Budi Sintia Mardita SITI FATIMAH Sofia Sofia SRI WULANDARI Syam, Burhanuddin Syarkawi Syarkawi T M Rafsanjani T. Maulana T.M. Rafsanjani T.Maulana Taufiq A. Rahim Teuku Mukhlis Thaila Nensis Uswatul Nisa Yanis Rinaldi Yusni Yusni Yusni Yusni Zinatul Hayati