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INDRA LUKMANA PUTRA
Politeknik Negeri Malang
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STRATEGIC COMPENSATION DESIGN AND MARKETING SUCCESS: AN EMPIRICAL STUDY OF FACILITATIVE EMPLOYEE ALLOWANCES Putra, Indra Lukmana; Triesti, Candrawati; Puspitasari, Peni; Oktora, Yekie Senja
Reviu Accounting, Business & Organizations Vol. 1 No. 2 (2025): Vol 1 No 2 2025
Publisher : Center for Indonesian Accounting Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64417/rabo.v1i2.0015

Abstract

Research Objective - examine impact facilitative allowances specifically beauty, clothing, and communication allowances marketing performance of employees. Focuses how allowances influence motivation, productivity, customer engagement, and achievement of sales targets, as well as their role in strengthening professional image and client trust. Research Method – quantitative research employed using a survey method. Data collected h questionnaires distributed to marketing staff service and retail sectors in Indonesia, purposive sampling techniques. Multiple linear regression analysis SPSS to measure both the simultaneous and partial effects of the allowances on marketing performance. Research Findings – reveal beauty, clothing, and communication allowances simultaneously get positive and significant effect on marketing performance. Communication allowance strongest influence, followed clothing allowance and beauty allowance. Marketing employees who receive facilitative benefits tend more motivated, productive, and effective in building customer relationships, turn boosts sales performance. Theoretical and Policy Implications – marketing and human resource management theories highlighting employee appearance and communication skills suddenly key drivers customer trust and brand image. For management, allocating allowances support marketing employees appearance and communication effectiveness can serve strategic investment  competitiveness and market reach. Novelty of the Research – combined effect non-financial facilitative allowances on marketing performance rarely addressed previous research. Allowances are not merely aesthetic or operational perks, but strategic tools, enhance sales outcomes and strengthen brand positioning.
Co-Authors AFIATIN, Yunia Afrizal, Daffa Akbar, Fillah Asalil Mustain Ayu Selia Maharani Bintang, Zahril Ernawati, Widi Dwi Fadelis Sukya, Fadelis Fauzi, Ilham Saiful Fa‘izah, Laily Nur Handayani, Kuni Utami Herdiana Imam, M. Kholisul Imam, Muhammad Kholisul Junus , Mochammad Kholisul Imam, Muhammad Kusuma, Andi Maulana , Nurefa Mochammad Junus Mohammad Anjasmoro Mohammad Maskan Muhammad Sri Wahyudi Suliswanto Mustofa Hadi Noor, Mohd Nugraha Wijayanto Nugrahani, Novi Nugrahanti, Novi Nugraheni, Dhea Galuh Nurefa Maulana Oktora, Yeki Senja Oktora, Yekie Senja Peni Puspitasari, Peni Pratama, Bagas Brian Pupitasari, Peni Putra, Zulmy Faqihuddin Risdiana, Devi Mega Rizki Putri Ramadhani, Rizki Putri Rizky, M Aldo Rizqiyatul Khoiriyah Rohim, Yasin Nur Rubianto, Aisyah Vanandia Satriya Nugroho, Chrismantya Dwi Siti Amerieska Siti Rachmah Suryan Widati Syuliswati, Atika Triesti, Candrawati Utami, Kuni Vanadia Rubianto, Aisyah Wardana, Ditya Wardani, Imaniah Bazlina Widhiyanti, Santi Winarto, Edi