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All Journal Indonesian Journal of Electronics and Instrumentation Systems Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer Faktor Exacta TIJAB (The International Journal of Applied Business) JOURNAL OF APPLIED ACCOUNTING AND TAXATION Gorontalo Accounting Journal FINANCIAL : JURNAL AKUNTANSI Forum Manajemen Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian Masyarakat Asia AJAD : Jurnal Pengabdian kepada Masyarakat Riset Akuntansi (RISTANSI) Sustainable : Jurnal Akuntansi Edusifa: Jurnal Pendidikan Islam Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Indonesian Research Journal on Education Balance : Media Informasi Akuntansi dan Keuangan Jurnal Simki Postgraduate Journal of Multiperspectives on Accounting Literature JUPARITA: Jurnal Pariwisata Tawangmangu Advantage: Journal of Management and Business Journal of Sustainable Community Development Jurnal Media Akademik (JMA) JUTRIANCE Journal of Transformative Governance and Social Justice JURALINUS JURDIASRA Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat SiRad: Pelita Wawasan Jurnal Manajemen dan Ilmu Administrasi JBIAM REVIU: Accounting, Business & Organizations Jurnal Simki Postgraduate Novera: Journal of Economics and Business
INDRA LUKMANA PUTRA
Politeknik Negeri Malang
Religion Aerospace Engineering Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : jutriance

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Greenwashing: Really Green Accounting or Claim Issued? Indra Lukmana Putra
Jurnal Trial Balance Vol. 3 No. 1 (2025)
Publisher : ICMA Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jutriance.v3i1.125

Abstract

Greenwashing has been a major concern in discussions on sustainability, where companies often claim environmentally friendly practices that are not always backed up by concrete actions. This research aims to determine whether greenwashing truly reflects sustainability or is just a marketing tactic. The method used analyzes literature and case studies from various industries over the period 2021-2024. The research found that greenwashing is more often used as a corporate image strategy than an actual commitment to sustainability. The results show that many companies utilize uncertain and less transparent environmental claims, which ultimately misleads consumers and hinders real progress in sustainable business practices. The findings emphasize the importance of stricter regulation and clearer reporting to ensure that sustainability claims truly reflect actions that support the environment. This research lies in highlighting the prevalence of greenwashing, which can inform policymakers and regulatory bodies about the need for stricter regulations and clearer reporting standards to protect consumers and promote genuine sustainability.The research is limited by its focus on the 2021-2024 period and lacks clarity on specific industries or regions, which may affect its generalizability. It relies on secondary sources without primary data, such as interviews or surveys, potentially missing emerging trends or firsthand insights into greenwashing practices.
Co-Authors Abdhul Muadzin Hidayatulloh AFIATIN, Yunia Afrizal, Daffa Agus Hermawan Akbar, Fillah Alie Zainal Abidin Alie Zainal Abidin Andi Kusuma Indrawan Annisa Fatimah Annisa Fatimah Asalil Mustain Asalil Mustaini Ascosenda Ika Rizqi Ascosenda Ika Rizqi Ayu Selia Maharani Bintang, Zahril Candrawati Triesti Dhea Galuh Nugraheni Dwina Moentamaria Fadelis Sukya Fadelis Sukya, Fadelis Fa‘izah, Laily Nur Hadi Mustofa Handayani, Kuni Utami Herdiana i wayan suarjana Ika Kusumasasti Ilham Saiful Fauzi Imam, M. Kholisul Imam, Muhammad Kholisul Junus , Mochammad Khoirul Ikhsan Maulana , Nurefa Moch. Khamim Mochamad Valri Veriandy Mochammad Junus Mochammad Junus Mochammad Junus Mochammmad Junus Mohammad Anjasmoro Mohammad Junus Mohammad Maskan Muhammad Kholisul Imam Muhammad Sri Wahyudi Suliswanto Nindia Rizky Ismawa Noor, Mohd Novi Nugrahani Novi Nugrahanti Nugraha Wijayanto Nugraha Wijayanto Nugraha Wijayanto Nugraha Wijayanto Nugrahani, Novi Nur Imamah Nur Imamah Nurefa Maulana Nurefa Maulana Nurefa Maulana Peni Puspitasari Peni Puspitasari Peni Puspitasari Peni Puspitasari, Peni Peni uspitasari Pratama, Bagas Brian Pupitasari, Peni Putra, Zulmy Faqihuddin Rachmad Saptono Resha Mulyono Risdiana, Devi Mega Rizki Putri Ramadhani, Rizki Putri Rizky, M Aldo Rizqiyatul Khoiriyah Rohim, Yasin Nur Rosy Aprieza Puspita Zandra Rubianto, Aisyah Vanadia Rubianto, Aisyah Vanandia Rully Aprilia Zandra Santi Widhiyanti Satriya Nugroho, Chrismantya Dwi Siti Amerieska Siti Rachmah Sudarmiatin Sugiarto Suryan Widati Syuliswati, Atika Triesti Candrawati Triesti Candrawati Candrawati Ulfiana Ihda Afifa Utami, Kuni Wardana, Ditya Wardani, Imaniah Bazlina Wening Patmi Rahayu Widhiyanti, Santi Widi Dwi Ernawati Winarto, Edi Yeki Senja Oktora Yekie Senja Oktora Yekie Senja Oktora