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All Journal Jurnal Manajemen dan Organisasi JURNAL KIMIA SAINS DAN APLIKASI Jurnal Reka Lingkungan Alchemy : Journal of Chemistry Fokus Bisnis Jurnal Kimia Riset Jurnal Mirai Management Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JMD: Jurnal Riset Manajemen & Bisnis Dewantara Accounting and Management Journal JGISE-Journal of Geospatial Information Science and Engineering International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Pengabdian kepada Masyarakat Nusantara Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen Terapan (JIMT) Ilomata International Journal of Management Jurnal Pengabdian Masyarakat Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi dan Teknik Informatika Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Amkop Management Accounting Review (AMAR) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JCSE: Journal of Community Service and Empowerment al Kimiya : Jurnal Ilmu Kimia dan Terapan JURNAL REKAYASA KIMIA & LINGKUNGAN Al-battar: Jurnal Pamungkas Hukum
Anton Prasetyo
Universitas Putra Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Burnout, Workload Dan Alternative Job Opportunity: Faktor-Faktor Yang Mempengaruhi Turnover Intention Karyawan Sukmawati, Faaiqoh Nindita; Prasetyo, Anton
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7132

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis dan menguji secara kuantitatif pengaruh antara burnout, workload, dan perceived alternative job opportunity dengan turnover intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras menggunakan data primer sebagai sumber data. Penelitian ini melibatkan 300 responden sebagai sampel penelitian dan analisis data dilakukan menggunakan Partial Least Square (PLS) sebagai pendekatan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa (1) Burnout memiliki pengaruh positif terhadap turnover intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras. (2) Workload tidak memiliki pengaruh terhadap turnover intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras. (3) Perceived Alternative Job Opportunity memiliki pengaruh positif terhadap Turnover Intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras. Kata Kunci: Buronout, Workload, Perceived Alternative Job Opportunity, Turnover Intention ABSTRACT This research aims to quantitatively analyze and test the influence of burnout, workload, and perceived alternative job opportunities on the turnover intention of permanent employees in the rolling department at PT. Mitra Prasmitha Selaras uses primary data as a data source. This research involved 300 respondents as research samples and data analysis was carried out using Partial Least Square (PLS) as a Structural Equation Modeling (SEM) approach. The results of this research show that (1) Burnout has a positive influence on the turnover intention of permanent employees in the rolling department at PT. Mitra Prasmitha Selaras. (2) Workload has no influence on the turnover intention of permanent employees in the rolling department at PT. Mitra Prasmitha Selaras. (3) Perceived Alternative Job Opportunity has a positive influence on Turnover Intention of permanent employees in the rolling section at PT. Mitra Prasmitha Selaras Keywords: Buronout, Workload, Perceived Alternative Job Opportunity, Turnover Intention
The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Prasetyo, Anton; Praswati, Aflit Nuryulia
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1450

Abstract

This study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok.
The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Prasetyo, Anton; Praswati, Aflit Nuryulia
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1450

Abstract

This study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok.
Literasi Pemberdayaan Ekonomi Kaum Perempuan Nahdliyin (NU) Melalui Phygital Marketing Di Kabupaten Kebumen Baehaqi, Muhammad; Rizana, Dani; Ahmad Syarifudin; Anton Prasetyo; Awaludin Abid; Eko Wardoyo
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.824

Abstract

The aim of this service is to provide assistance and facilitation to Nahdliyin women business actors so that they have independence and business skills. Providing enforcement of the informal sector as an advanced, competitive and productive business entity, as well as mobilizing the potential of existing resources as a community business force that can support the family economy. Devotion answers existing problems such as limited resources, existing business, product limitations and limited market reach. Service is carried out using a participatory method by placing partners as holders of a more dominant role. The service begins with training, then a business cluster is formed and the formation of business entities is facilitated for partners.
Driving MSMEs' Performance: The Impact of Social Media Adoption, Innovation Capability, and Government Support Yordan Hermawan Apidana; Anton Prasetyo; Kholifah Kholifah; Dian Rusvinasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6032

Abstract

The purpose of this study is to investigates how social media adoption, innovation capability, and government support influence the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Data were collected from 469 Indonesian MSME owners or managers via an online questionnaire and analyzed using structural equation models with the Partial Least Squares method. The results indicate that social media adoption positively impacts innovation capability and business performance. Additionally, innovation capability positively affects business performance and mediates the relationship between social media adoption and business performance. Moreover, government support acts as a moderator in the relationship between innovation capability and business performance. These findings provide practical insights for MSME owners or managers seeking to enhance their social media strategies and leverage innovation and government support to improve competitiveness in the digital market. The research also guides governments in formulating policies to boost MSMEs' business performance.
An Investigation of How Digital leadership, Person-Job Fit and Work Commitment Affect Job Performance in Indonesian Public Sector Prasetyo, Anton; Apidana, Yordan Hermawan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6986

Abstract

This study aims to examine the relationships between digital leadership and person-job fit on job performance through work commitment as a mediating variable in the public sector context. The research was conducted at BBKKP (Center for Leather, Rubber and Plastic) Yogyakarta, employing a quantitative approach with survey methodology. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital leadership significantly influences work commitment but does not directly affect job performance, while person-job fit demonstrates significant effects on both work commitment and job performance. Work commitment emerges as a crucial mediating variable, showing the strongest direct effect on job performance and significantly mediating the relationships between both digital leadership and person-job fit with job performance. This study extends the current understanding of digital leadership effectiveness by demonstrating that its influence on performance operates primarily through employee commitment rather than direct effects, contributing to the growing body of literature on digital transformation in public sector organizations. The findings have important implications for public sector management, suggesting that organizations should focus on building employee commitment as a key mechanism for translating digital leadership initiatives and person-job fit considerations into improved performance outcomes, particularly in the context of digital transformation.
Pengaruh Self-Efficacy, Pengalaman Kerja, dan Motivasi Terhadap Pengembangan Karir (Studi pada Pegawai PNS UPTD Puskesmas Ayah I) Selviana, Selviana; Prasetyo, Anton
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 3 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jtsqy787

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh self efficacy, pengalaman kerja dan motivasi terhadap pengembangan karir. Penelitian ini dilakukan pada pegawai PNS UPTD Puskesmas Ayah 1. Pengumpulan data dilakukan melalui penyebaran kuesioner angket pada 35 responden. Teknik pengumpulan data dengan cara menyebar kuesioner. Analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda dan koefisien determinasi.Teknik analisa yang digunakan menggunakan bantuan program analisis SPSS Versi 25 for Windows. Hasil yang diperoleh dalam penelitian menunjukkan bahwa variabel self efficacy, pengalaman kerja , motivasi berpengaruh signifikan terhadap pengembangan karir. Variabel self efficacy berpengaruh signifikan terhadap pengembangan karir, variabel pengalaman kerja berpengaruh signifikan terhadap pengembangan karir dan variabel motivasi berpengaruh signifikan terhadap pengembangan karir.
Pengaruh Lingkungan Kerja Fisik, Kompensasi dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan pada Karyawan AMP (Asphalt Mixing Plant) PT Aneka Bangun Sarana (ABS) Gombong Wibowo, Naufal Fadli; Prasetyo, Anton
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 3 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i3.119

Abstract

Purpose of this study was to determine the effect of the Physical Work Environment, Compensation and Work Motivation on the Work Productivity of Employees of PT Aneka Bangun Sarana (ABS) Gombong. The data used in this study is primary data. This study used 37 respondents as research samples drawn based on saturated sampling. The method of data analysis used multiple linear regression analysis with the help of SPSS 26 for windows. The results of the study based on the t test showed that the Physical Work Environment variable had a significant effect on the Work Productivity of PT Aneka Bangun Sarana (ABS) Gombong employees, the Compensation variable had a significant effect on the Work Productivity of PT Aneka Bangun Sarana (ABS) Gombong employees, the Work Motivation variable had a significant effect on Work Productivity of PT Aneka Bangun Sarana (ABS) Gombong. The variables of the Physical Work Environment, Compensation, and Work Motivation together have a significant effect on the Work Productivity of the Employees of PT Aneka Bangun Sarana (ABS) Gombong. The results of testing the coefficient of determination of the R Square value of the Employee Productivity variable are influenced by the Physical Work Environment, Compensation and Work Motivation of 62.8% and the remaining 37.2% of the Employee Productivity variable is influenced by variables outside this research model.
Pengaruh Digital Training, Digital Leadership dan Subjective Wellbeing Terhadap Kinerja (Studi pada Pegawai Non PNS Dinas Kominfo di Kabupaten Kebumen) Dewanto, Rizal; Prasetyo, Anton
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 1 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/qmn47m18

Abstract

Tujuan penelitian ini adalah untuk mengetahui analisis pengaruh Pengaruh Digital Training, Digital Leadership dan Subjective Wellbeing Terhadap Kinerja Pegawai Non PNS Pada Dinas Komunikasi dan Informasi Kabupaten Kebumen Kebumen”, baik secara parsial maupun secara simultan. Penelitian ini merupakan penelitian survei dengan responden sebanyak 56 orang yang bekerja sebagai pegawai Non PNS pada Dinas Komunikasi dan Informasi Kabupaten Kebumen Kebumen. Teknik sampling yang digunakan dalam penelitian ini adalah sampling jenuh. Penelitian ini menggunakan teknik analisis deskriptif dan analisis statistik. Hasil penelitian ini menunjukan bahwa Digital Training, Digital Leadership dan Subjective Wellbeing berpengaruh terhadap kinerja pegawai Non PNS Dinas Komunikasi dan Informasi Kabupaten Kebumen.
Synthesis of NaX Zeolite from Blitar Kaolin via Hydrothermal and Sonication Methods with Alkali Fusion Pre-treatment Khalifah, Susi Nurul; Fiddaroini, Saidun; Arifah, Aminatus; Hasanah, Awwali Maf’ulah; Prasetyo, Anton
Jurnal Kimia Sains dan Aplikasi Vol 28, No 5 (2025): Volume 28 Issue 5 Year 2025
Publisher : Chemistry Department, Faculty of Sciences and Mathematics, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jksa.28.5.274-282

Abstract

NaX zeolite, widely recognized for its applications in cation exchange, adsorption, and catalysis, was successfully synthesized from Blitar natural kaolin using an alkali fusion pre-treatment, followed by two comparative synthesis methods: hydrothermal and sonication. The synthesis was conducted at 70°C for 2 and 4 hours. Optimal conditions were achieved with a NaOH/kaolin weight ratio of 2.0 and a synthesis gel composition of 10SiO2: 1Al2O3: 6Na2O: 180H2O (molar ratio). X-ray diffraction (XRD) confirmed the transformation of natural kaolin into sodium silicate, with sonication yielding phase-pure NaX zeolite, while the hydrothermal method resulted in NaX with sodalite impurities. Fourier-transform infrared (FTIR) spectroscopy identified characteristic NaX vibrations, and scanning electron microscopy (SEM) revealed cubic-shaped particles in the sonication method. The sonication process accelerated crystallization, producing higher-purity zeolite in shorter times than hydrothermal synthesis. These findings emphasize the effectiveness of sonication in enhancing the crystallinity and purity of NaX zeolite, offering a robust, time-efficient alternative for large-scale zeolite production.
Co-Authors Adrie Frans Assa Aflit Nuryulia Praswati Agung Teguh Wibowo Almais Ahmad Syarifudin Ahmed Hassan Ebed Elsalam Albawab Akhmad Syarifudin al-Abror, Muhammad Lathif Alfina Taurida Alaydrus Anies Arfiana Tsani Arie Hardian Arifah, Aminatus Atmanto, Adrian Dwi Awaludin Abid Baehaqi, Muhammad Bashofi, Syilfia Ainur Rohmah Cahyono, Ragil Setyo Carolina, Thalia Ricky Dani Rizana Dewanto, Rizal Dian Rusvinasari Dini Shelvia Monica Dwi Suprajitno Eko Wardoyo Erna Hastuti Faturrohmi, Fauziah Fiddaroini, Saidun Hardjo, Karen Slamet Hasanah, Awwali Maf’ulah Indrawati, Like Jon Vic, Binsar Kartika, Siska Ela Khanif, Juwita Kholifah Kholifah Kholifah Kholifah Lara Sagitha Odini Lusi Puji Oktaviani Mahardhika, Arya Samudra Mahmudah, RIf'atul Mahyuzar, Heri Manunggal, Pinky Lintang Satriani Miftahul Huda Monica, Dini Shelvia Muhammad Baehaqi Naufal Fadli Wibowo Ngaenurrohmah Ngaenurrohmah Nur Khasanah Panuntun, Hidayat Pradita, Nanang Ragil Setyo Cahyono Rahmat Hidayat Rizqi Adhyka Kusumawati Safitri, Widiya Nur Saparso Saparso Sari, Ema Fitria Sarono . Selviana Selviana Solly Aryza Sri Rodhotul Hidayah Suci Heriyani Vika Avinash Sukmawati, Faaiqoh Nindita Susi Nurul Khalifah Taufik Hery Purwanto Tiwi Nofitasari Tri Harningsih, Tri Tri Kustono Adi Tria Pertiwi Triwahyuni Triwahyuni Tsani, Anies Arfiana Wibowo, Naufal Fadli Yordan Hermawan Apidana Yudhatama, Dilla