Garuda - Garba Rujukan Digital

The Influence of E-trust and E-Servqual on E-Repurchase Intention with E-Satisfaction as an Intervening Variable Apidana, Yordan; Prasetyo, Anton
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2241

The significance of e-commerce in the digital economy relies on repeat customers for sustainable growth. Key factors influencing customer return visits include e-trust and e-service quality. E-trust involves trust in platform security, product reliability, and transaction transparency. E-service quality includes website quality, responsive customer service, and efficient shipping and returns processes. This research aims to analyze the influence of E-trust and E-Servqual on E-Repurchase Intention with E-Satisfaction as an intervening variable. The study adopts a quantitative research approach, with the sample selected using nonprobability sampling, specifically the purposive sampling technique. The sample for this study comprises 244 students from Putra Bangsa University. Data analysis employs the Structural Equation Model (SEM) approach. Based on the data analysis, the following findings emerge: (1) E-trust has a positive effect on E-satisfaction, (2) E-service quality has a positive effect on E-satisfaction, (3) E-satisfaction has a positive effect on E-revisit intention, (4) E-satisfaction mediates the influence between E-trust and E-revisit intention, and (5) E-satisfaction mediates the influence between E-service quality and E-revisit intention.The results of this research have significant implications for businesses using e-commerce platforms, indicating that building trust, improving service quality, and increasing customer satisfaction are important strategies for influencing repurchase intentions in the online environment.

Burnout, Workload Dan Alternative Job Opportunity: Faktor-Faktor Yang Mempengaruhi Turnover Intention Karyawan Sukmawati, Faaiqoh Nindita; Prasetyo, Anton
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.7132

ABSTRAK Penelitian ini bertujuan untuk menganalisis dan menguji secara kuantitatif pengaruh antara burnout, workload, dan perceived alternative job opportunity dengan turnover intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras menggunakan data primer sebagai sumber data. Penelitian ini melibatkan 300 responden sebagai sampel penelitian dan analisis data dilakukan menggunakan Partial Least Square (PLS) sebagai pendekatan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa (1) Burnout memiliki pengaruh positif terhadap turnover intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras. (2) Workload tidak memiliki pengaruh terhadap turnover intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras. (3) Perceived Alternative Job Opportunity memiliki pengaruh positif terhadap Turnover Intention karyawan tetap bagian rolling di PT. Mitra Prasmitha Selaras. Kata Kunci: Buronout, Workload, Perceived Alternative Job Opportunity, Turnover Intention ABSTRACT This research aims to quantitatively analyze and test the influence of burnout, workload, and perceived alternative job opportunities on the turnover intention of permanent employees in the rolling department at PT. Mitra Prasmitha Selaras uses primary data as a data source. This research involved 300 respondents as research samples and data analysis was carried out using Partial Least Square (PLS) as a Structural Equation Modeling (SEM) approach. The results of this research show that (1) Burnout has a positive influence on the turnover intention of permanent employees in the rolling department at PT. Mitra Prasmitha Selaras. (2) Workload has no influence on the turnover intention of permanent employees in the rolling department at PT. Mitra Prasmitha Selaras. (3) Perceived Alternative Job Opportunity has a positive influence on Turnover Intention of permanent employees in the rolling section at PT. Mitra Prasmitha Selaras Keywords: Buronout, Workload, Perceived Alternative Job Opportunity, Turnover Intention

The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Prasetyo, Anton; Praswati, Aflit Nuryulia
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1450

This study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok.

The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Prasetyo, Anton; Praswati, Aflit Nuryulia
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1450

This study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok.

Literasi Pemberdayaan Ekonomi Kaum Perempuan Nahdliyin (NU) Melalui Phygital Marketing Di Kabupaten Kebumen Baehaqi, Muhammad; Rizana, Dani; Ahmad Syarifudin; Anton Prasetyo; Awaludin Abid; Eko Wardoyo
JCSE: Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): JCSE April 2024
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v5i1.824

The aim of this service is to provide assistance and facilitation to Nahdliyin women business actors so that they have independence and business skills. Providing enforcement of the informal sector as an advanced, competitive and productive business entity, as well as mobilizing the potential of existing resources as a community business force that can support the family economy. Devotion answers existing problems such as limited resources, existing business, product limitations and limited market reach. Service is carried out using a participatory method by placing partners as holders of a more dominant role. The service begins with training, then a business cluster is formed and the formation of business entities is facilitated for partners.

Driving MSMEs' Performance: The Impact of Social Media Adoption, Innovation Capability, and Government Support Yordan Hermawan Apidana; Anton Prasetyo; Kholifah Kholifah; Dian Rusvinasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6032

The purpose of this study is to investigates how social media adoption, innovation capability, and government support influence the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Data were collected from 469 Indonesian MSME owners or managers via an online questionnaire and analyzed using structural equation models with the Partial Least Squares method. The results indicate that social media adoption positively impacts innovation capability and business performance. Additionally, innovation capability positively affects business performance and mediates the relationship between social media adoption and business performance. Moreover, government support acts as a moderator in the relationship between innovation capability and business performance. These findings provide practical insights for MSME owners or managers seeking to enhance their social media strategies and leverage innovation and government support to improve competitiveness in the digital market. The research also guides governments in formulating policies to boost MSMEs' business performance.

An Investigation of How Digital leadership, Person-Job Fit and Work Commitment Affect Job Performance in Indonesian Public Sector Prasetyo, Anton; Apidana, Yordan Hermawan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6986

This study aims to examine the relationships between digital leadership and person-job fit on job performance through work commitment as a mediating variable in the public sector context. The research was conducted at BBKKP (Center for Leather, Rubber and Plastic) Yogyakarta, employing a quantitative approach with survey methodology. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital leadership significantly influences work commitment but does not directly affect job performance, while person-job fit demonstrates significant effects on both work commitment and job performance. Work commitment emerges as a crucial mediating variable, showing the strongest direct effect on job performance and significantly mediating the relationships between both digital leadership and person-job fit with job performance. This study extends the current understanding of digital leadership effectiveness by demonstrating that its influence on performance operates primarily through employee commitment rather than direct effects, contributing to the growing body of literature on digital transformation in public sector organizations. The findings have important implications for public sector management, suggesting that organizations should focus on building employee commitment as a key mechanism for translating digital leadership initiatives and person-job fit considerations into improved performance outcomes, particularly in the context of digital transformation.

Pelatihan Pemanfaatan Media Digital Berbasis Kecerdasan Buatan (AI) Dan Realitas Virtual (VR) Untuk Guru Mata Pelajaran Ekonomi Di Kebumen Kholifah Kholifah; Nanang Pradita; Anton Prasetyo; Heri Mahyuzar; Rahmat Hidayat
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3856

Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia pendidikan, menuntut para pendidik untuk terus meningkatkan keterampilan digital mereka. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi digital guru mata pelajaran Ekonomi di Kebumen yang tergabung dalam Musyawarah Guru Mata Pelajaran (MGMP) melalui pelatihan pemanfaatan media digital berbasis kecerdasan buatan (AI) dan teknologi lainnya. Pelatihan ini mencakup penggunaan teknologi terbaru seperti AI, ChatPDF, dan XMind AI, yang diharapkan dapat mendukung proses pembelajaran yang lebih efektif, interaktif, dan sesuai dengan perkembangan zaman. Hasil dari kegiatan ini menunjukkan bahwa pelatihan tersebut berhasil meningkatkan kemampuan guru dalam mengintegrasikan teknologi digital ke dalam metode pengajaran mereka. Selain itu, pelatihan ini juga membekali guru dengan keterampilan praktis dalam penggunaan alat digital, serta pemahaman yang lebih baik mengenai keamanan dan etika digital. Dengan demikian, kegiatan ini berkontribusi pada peningkatan kualitas pendidikan di Kebumen, mempersiapkan para guru untuk menghadapi tantangan di era digital, serta memperkuat peran MGMP sebagai wadah pengembangan profesional yang berkelanjutan.

Pengaruh Self-Efficacy, Pengalaman Kerja, dan Motivasi Terhadap Pengembangan Karir (Studi pada Pegawai PNS UPTD Puskesmas Ayah I) Selviana, Selviana; Prasetyo, Anton
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 3 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jtsqy787

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh self efficacy, pengalaman kerja dan motivasi terhadap pengembangan karir. Penelitian ini dilakukan pada pegawai PNS UPTD Puskesmas Ayah 1. Pengumpulan data dilakukan melalui penyebaran kuesioner angket pada 35 responden. Teknik pengumpulan data dengan cara menyebar kuesioner. Analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda dan koefisien determinasi.Teknik analisa yang digunakan menggunakan bantuan program analisis SPSS Versi 25 for Windows. Hasil yang diperoleh dalam penelitian menunjukkan bahwa variabel self efficacy, pengalaman kerja , motivasi berpengaruh signifikan terhadap pengembangan karir. Variabel self efficacy berpengaruh signifikan terhadap pengembangan karir, variabel pengalaman kerja berpengaruh signifikan terhadap pengembangan karir dan variabel motivasi berpengaruh signifikan terhadap pengembangan karir.

Pengaruh Lingkungan Kerja Fisik, Kompensasi dan Motivasi Kerja Terhadap Produktivitas Kerja Karyawan pada Karyawan AMP (Asphalt Mixing Plant) PT Aneka Bangun Sarana (ABS) Gombong Wibowo, Naufal Fadli; Prasetyo, Anton
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 3 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i3.119

Purpose of this study was to determine the effect of the Physical Work Environment, Compensation and Work Motivation on the Work Productivity of Employees of PT Aneka Bangun Sarana (ABS) Gombong. The data used in this study is primary data. This study used 37 respondents as research samples drawn based on saturated sampling. The method of data analysis used multiple linear regression analysis with the help of SPSS 26 for windows. The results of the study based on the t test showed that the Physical Work Environment variable had a significant effect on the Work Productivity of PT Aneka Bangun Sarana (ABS) Gombong employees, the Compensation variable had a significant effect on the Work Productivity of PT Aneka Bangun Sarana (ABS) Gombong employees, the Work Motivation variable had a significant effect on Work Productivity of PT Aneka Bangun Sarana (ABS) Gombong. The variables of the Physical Work Environment, Compensation, and Work Motivation together have a significant effect on the Work Productivity of the Employees of PT Aneka Bangun Sarana (ABS) Gombong. The results of testing the coefficient of determination of the R Square value of the Employee Productivity variable are influenced by the Physical Work Environment, Compensation and Work Motivation of 62.8% and the remaining 37.2% of the Employee Productivity variable is influenced by variables outside this research model.

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