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All Journal Jurnal Komunikasi Komunikator Jurnal Hubungan Internasional Nyimak: Journal of Communication Jurnal ASPIKOM PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Profetik Journal of Management and Leadership Jurnal Ekuivalensi International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Community Empowerment Caraka : Indonesia Journal of Communication The International Journal of Politics and Sociology Research Robust: Research of Business and Economics Studies Proceeding ISETH (International Summit on Science, Technology, and Humanity) Innovative: Journal Of Social Science Research Jurnal Komunikasi Indonesia Malacca: Journal of Management and Business Development Proceedings of Jogjakarta Communication Conference (JCC)
Riski Apriliani
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal ASPIKOM

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Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs) Adhianty Nurjanah; Dyah Mutiarin; Erwin Rasyid; Riski Apriliani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 2 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i2.1290

Abstract

Pertamina shows the Company's high concern for environmental preservation through the Green Pertamina Program. Therefore, the research formulation focus on examining how the use of media in Pertamina Hijau CSR communication supports sustainable development goals (SDGs)? Approach This research uses a qualitative descriptive approach with content analysis methods on social media Instagram and Website PT. Pertamina in communicating Pertamina Green CSR. Data collection techniques through secondary data obtained from Instagram, websites, and related literature, journals and data sources. The results of this study indicate that Instagram is the most active communication medium to be used in communicating CSR and building awareness of sustainable development goals (SDGs), as well as using the website to support detailed explanations of the Pertamina Hijau CSR program as a form of accountability for program implementation. Pertamina has four empowerment initiatives to support the realization of SDGs in Indonesia, which include Education (Pertamina Smart), Health (Pertamina Sehati), Environment (Pertamina Hijau), and Community Development (Pertamina Berdikari).
Co-Authors Abisono, Firya Qurratu’ain Adhianty Nurjanah Adhilistyo, Dimas Fajar Aeni, Tri Fitri Nurul Agung Prasetya Alhasanain, Nando andi bisyriani Bulqis, Rasyidah Cassana, Rona Rizkhy Bunga Chalila Raihan Nabilazka Desy Arum Sunarta Dhila Safira Maytarani Dian Purworini Dinda Safitri Ramadhani Dyah Mutiarin Edy Purwo Saputro H Hasmawati Irliana, Jauzaa Salwa Khanun Roisatul Ummah Latifa, Syifa Arin Maulana S, Nurfadilah Maytarani, Dhila Safira Nabilazka, Chalila Raihan Nano Prawoto Ramadhaningsih, Dwi RASYID, ERWIN Rona Rizkhy Bunga Chasana Rosyid, Salman Abdul Sari, Fany Puspita Sari, Imas Andhita Setiawan, Fandy Ahmad Setiawan, Ganda Setyawan, Sidiq Sri Nabawiyati Nurul Makkiyah Sudirman, Muh. Sajjaj Sultonov, Sayfiddinkhon Akbarovich Tri Pitara Mahanggoro Trianuri, Lintang Usmayani, Ilham Putra Wahyudi, Wahyudi Wardana, Linda Kusumastuti