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All Journal JURNAL EDUCATION AND DEVELOPMENT Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business, Law, and Education JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) International Education Trend Issues Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Marnoto, Marnoto
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Journal : Innovative: Journal Of Social Science Research

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Studi Keunggulan Bersaing UMKM Mebel Marnoto, Marnoto; Setyadi, Yusuf; Hartarini, Yovita Mumpuni; Adityawan, Adityawan
Innovative: Journal Of Social Science Research Vol. 2 No. 2 (2022): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

This research is motivated by the downward trend in the number of furniture MSMEs. Market orientation, entrepreneurial orientation, product innovation, and marketing performance are some of the factors that influence the company's competitive advantage, which results in the sustainability of the company in the future. This study aims to determine the effect of market orientation, entrepreneurial orientation, product innovation, and marketing performance on the competitive advantage of furniture MSMEs. The type of this study is descriptive quantitative correlative with cross-sectional approach. Population and sample used in this study amounted to 35 respondents. The data collection method was carried out through interviews and questionnaires distributed to owners of furniture MSMEs in Guntur District, Demak Regency. The data obtained was then analyzed using multiple linear regression analysis, hypothesis testing with the t test, model feasibility testing with the f test, determination coefficient testing (R2), and classical assumption testing. Based on the results of the t test, it can be concluded that there is a positive and significant effect of market orientation variables, product innovation, and marketing performance on the competitive advantage of furniture MSMEs, while the entrepreneurial orientation variable has a positive but insignificant effect on the competitive advantage of furniture MSMEs
Co-Authors Ade, Sinar Hubtriyan Adityawan, Adityawan Ambarsari, Megie Arini Novandalina Bambang Purwoko Catur Prabowo Dewatmoko, Santo Dwicahyani, Anindya Rachma Dwiyono, Gatot Erdhianto, Yoniv Evi Yuliawati Farid Ardyansyah Hartarini, Yovita Mumpuni Ishaq, Ardan Maulana Julaeha, Ela Khuan, Hendri Lukmandono Pratama, Andreas Dhiyong Rochim, Bella Rony Prabowo Ruyani, Nur Ahmad Soegiarto, Ita Sonjaya, Yana Sugiarto, Vito Andrianto Pratama Sunarto - Supardi Supardi Suparjo Syamsul Anwar, Syamsul tapaningsih, weni indah doktri agus Tarigan, Budi Akhmad Ubaid, Zaky Wibawa, Yuda Yusda, Desi Derina Yusuf Setyadi