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All Journal Budimas : Jurnal Pengabdian Masyarakat Surakarta Management Journal Media Bina Ilmiah SURAKARTA ABDIMAS JOURNAL

Giarti Slamet

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Author-ID : 205189

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN SMARTPHONE ASUS MAHASISWA FAKULTAS EKONOMI PROGRAM STUDI MANAJEMEN UNIVERSITAS SURAKARTA Argasha, Denis Volindo; Slamet, Giarti
Surakarta Management Journal VOLUME 2 NO. 1 JUNI 2020
Publisher : Universitas Of Surakarta

This study aims to analyze and explain the factors of Product Quality, Price and Promotion that affect the Consumer Satisfaction of Smartphone Asus Students of the Faculty of Economics, Management Study Program, University of Surakarta. This research approach is a quantitative approach, because this research is presented with numbers. The sample in this study were 80 students from the Faculty of Economics, Surakarta University Management Study Program. The analysis model in this study uses multiple linear regression analysis with the help of SPSS VERSION 16.0 for windows.The results of the statistical analysis of this study where the Simple Linear Regression Test has shown: Y = 9.503 - 1,652 X1 + 1,231 X2 + 0.944 X3. T test results obtained: Product Quality (X1) obtained a significant coefficient of 0.001 with the value of t count> value of t table (-3.390> 1.991) thus Product Quality (X1) has a positive effect on Consumer Satisfaction (Y). Price (X2) obtained a significant coefficient of 0,000 with a value of t arithmetic> value of t table (7.258> 1.991) thus Price (X2) had a positive effect on Consumer Satisfaction (Y). Promotion (X3) obtained a significant coefficient of 0.031 with a value of t arithmetic> value of t table (2,200> 1,991) thus Promotion (X3) has a positive effect on Consumer Satisfaction (Y). Based on the F Test obtained an Fcount of 23,329 with a Significant of 0,000. The calculated F value> F table (23,329> 4.01) can thus be concluded that Product Quality (X1), Price (X2) and Promotion Variable (X3) has a positive effect on the Consumer Satisfaction variable (Y).From the calculation results it is known the amount of adjusted Determination Coefficient (R Square) is 0.577. This means that 57.7% of Customer Satisfaction can be explained by three variables of Quality, Price and Promotion, while the remaining 42.3% is influenced by other factors that cannot be explained in this study.

PENGARUH KESEHATAN DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. FRASTA SURVEY INDONESIA DI SITE KALIMANTAN Wibowo, Sugeng; Slamet, Giarti
Surakarta Management Journal VOLUME 3 NO. 2 DESEMBER 2021
Publisher : Universitas Of Surakarta

This study aims to identify how much influence the health and safety of employees so that it affects employee performance. This research was conducted at PT. Frasta Survey Indonesia or more specifically Singa Gembara Village, North Sangatta District, Kutai Kartanegara Regency, East Kalimantan Province, and this research was carried out in June 2021. The sampling in this study used 55 respondents, the data collection technique was through a distributed questionnaire. to respondents, and the research variables are Health (X1), Safety (X2), Performance (Y). This study uses descriptive analysis with a quantitative approach, and to test the level of reliability using Cronbach Alpha and then the data is processed by Multiple Linear Regression Analysis. Hypothesis testing using the F test and t test with a significance level of 10%. Researchers used SPSS Version 25 tools. From the results of multiple linear regression analysis shows that employee performance is influenced by health and safety variables. The result of determination (R2) uses the adjusted r square value, because it uses a regression with more than one independent variable, which is 0.618, which means that the health variable and work safety variable are able to explain employee performance by 61.8% while the remaining 38.2% is influenced by other variables not examined. From the calculation results of the F test and t test, it can be seen that the health variable and the occupational safety variable simultaneously affect the employee's performance and the most dominant variable is the work safety variable.

ANALISIS STRATEGI KOMUNIKASI PEMASARAN MERCHANDISE DI KEDAI DIGITAL 8 SOLO (Studi Kasus Strategi Komunikasi Pemasaran) Mardiyanto, Doni; Slamet, Giarti
Surakarta Management Journal VOLUME 1 NO. 1 JUNI 2019
Publisher : Universitas Of Surakarta

This title of this research is ANALYSIS OF MARKETING COMMUNICATION STRATEGY (Case Study of Marketing Communication Strategy Merchandise at Kedai Digital 8 Solo). This research examines marketing communication strategy in increasing merchandise product sales at Kedai Digital 8 Solo. This research uses descriptive qualitative method, qualitative descriptive method is research that describe the object under study based on facts that exist in the field. Data are presented using primary data and secondary data through structured interview, observation, and documentation, then analyzed with qualitative data analysis. Based on the analysis of this research, results show: (a) Kedai Digital 8 Solo apply advertising and direct marketing as marketing communication strategies, (b) The advertising using media Brochures, banners / MMTs and social media, (c) The direct marketing using letter / proposal submitted to individuals and companies/agencies, (d) Advertising via social media (online) is done on a regular basis as it is more effective and efficient than direct advertising, (e) Direct marketing through letter/proposal medium is done Periodically at least once a year or even rarely

PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK MELALUI E-COMMERCE OLEH MAHASISWA DI STIA ASUH MITRA SOLO Widyowati, Luky; Slamet, Giarti
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

In this study, the authors have goals to be achieved in this study are 1) Knowing and explaining the significant influence of products on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 2) Knowing and explaining the significant influence of price on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 3) Knowing and explaining the significant effect of promotion on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 4) Knowing and explaining the significant influence of place/distribution channel on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 5) Knowing and explaining the significant influence of products, prices, promotions, and distribution channels on purchasing decisions through e-commerce at STIA ASUH MITRA Solo The hypotheses in this study are 1) Products have a significant influence on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 2) Price has a significant influence on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 3) Promotion has a significant influence on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 4) Distribution channels have a significant influence on purchasing decisions through e-commerce at STIA ASUH MITRA Solo; 5) Products, prices, promotions, and places/distribution channels have a significant influence on purchasing decisions through e-commerce at STIA ASUH MITRA Solo The results of data analysis in this study can be concluded that 1) the product has a significant positive effect on purchasing decisions. It is proven by the coefficient value is positive (0.074>0) and the probability value is (0.048<0.05; 2). Price has a significant positive effect on purchasing decisions. It is proven by the coefficient value is positive (0.266>0) and the probability value is (0.002 < 0.05 3). Promotion has a significant positive effect on purchasing decisions. It is proven by the coefficient value is positive (0.146>0) and the probability value is (0.021<0.05 4). Distribution channels have a significant positive effect on purchasing decisions. It is proven by the coefficient value is positive (0.259>0) and the probability value is (0.002<0.05).

Co-Authors Argasha, Denis Volindo Christina Nur Wijayanti Christina Nur Wijayanti Danarwati, Yanti Sri Dewi Pujiani Dewi Pujiani Juni Trisnowati Juni Trisnowati Kim Budiwinarto Mardiyanto, Doni Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Rohwiyati Rohwiyati Siti Arifah Sri Wahyu Ening Handayani Sulistya Sulistya Sulistya SWE Handayani SWE Handayani Wibowo, Sugeng Widyowati, Luky Yanti Sri Danarwati Yanti Sri Danarwati

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