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All Journal Jurnal Pendidikan Vokasi SEGMEN Jurnal Manajemen dan Bisnis Niagawan Pendidikan Ekonomi Lentera, Jurnal Studi Perempuan Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Teknologi Pendidikan EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN PROFIT : Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Pendidikan Ekonomi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Education and Instruction (JOEAI) Jurnal Manajemen Pemasaran Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship EDUKATIF : JURNAL ILMU PENDIDIKAN Dedication : Jurnal Pengabdian Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal E-Bis: Ekonomi Bisnis International Journal of Demos Jurnal Ekobis : Ekonomi Bisnis & Manajemen MANDAR: Management Development and Applied Research Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen dan Inovasi (MANOVA) EduLine: Journal of Education and Learning Innovation Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Pengabdian Masyarakat Bestari (JPMB) AL QALAM JURNAL KEPENDIDIKAN Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat International Journal of Emerging Research and Review EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Dinamis: Jurnal Pengabdian Kepada Masyarakat
Harti
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Effectiveness of Using a Case Study-Based Module on Learning Outcomes in Segmenting, Targeting and Positioning Strategies Istianah Istianah; Harti Harti; Norida Canda Sakti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5849

Abstract

This study aimed to test the effectiveness of case study-based modules on learning outcomes in segmenting, targeting, and positioning in vocational high schools. The type of research used is Pre-Experimental. In this study, the One Group Pretest-Posttest. In this research, the treatment given is using case study-based modules on segmenting, targeting, and positioning. This research was conducted at SMK Negeri 1 Bangkalan. Research subjects are students of class X Online Business and Marketing, totaling 20 students. Before treatment, the students were given a pretest. After the treatment, the students were given a posttest of 20 questions. Improving learning outcomes was analyzed using the T-Test and N-Gain formulas. The T-test is used to calculate whether the increase in learning outcomes is significant or not. In contrast, N-Gain is used to calculate the increase in learning outcomes. The improvement of learning outcomes based on the N-gain analysis shows that the learning outcomes are categorized as moderate, thus showing that pretest and post-test there are differences based on the results of the T-Test (Paired Sample T-test).
Co-Authors Abdul Aziz Apriyanda Adi, Nugroho Prasetya Ady Soejoto ADY SOEJOTO Albrian Fiky Prakoso Andriani, Lina Atika apriyanto Hadi Putera Arin Indawati Arina Salsabilla Haq Arti Mayangsari Bambang Suratman BAMBANG SURATMAN Bayu Surindra Cindi Laraswati Devangga Putra Adhitya Pratama DEWI PAWISTRI, KRISTINA Didik Nurhadi Diyah Widiyanti Elmy Nur Faidah Excellent, Fitriani Fadilah Sarasuni FAHMI HAQIQI, MUCHAMMAD Faidah, Ning Faidah, Ning Fidia Tridiwianti Finisica Dwijayanti Patrikha Finisica Dwijayati Patrikha FITRIA SAGITA SARI, VEBRIANA Hanifah Fathia Salsabila Hapsari, Dita Hariyati Hervina Dwi Septorini Iffathurjannah, Mitha Indriyani Ilahiyyah, Inayah Imam Syafi'i Inayah Ilahiyyah Inayah Ilahiyyah Inti Nahari Isna Aulia Nur Habibah Isna Aulia Nur Habibah Istianah Istianah Istianah Istianah Joko Puji Rahmanto Jun Surjanti KUSUMANINGTYAS, INDARTI Lela Yunikartika Lina Atika Andriani LUCKY RACHMAWATI Luqman Hakim Lutfatul Latifah Megananda Devi Puspa Safitri Mitha Indriyani Iffathurjannah Muchammad Ghozi Izzuddin MUHAMMAD ABDUL GHOFUR Muhammad Thohir Nadya Alifia Wardah Nadya Alifia Wardah Naumi Dwi Yanuar Nina Fitriya Yulaika NINGSIH AGUSTINA, LIN NORIDA CANDA SAKTI Norida Candra Sakti Nurida C.s. Nurul Isnaini PUSPITA ARUMNINGTYAS, DESSY Raya Sulistyowati Reynaldi Dwi Junianta Rikasari Risa Mardiana Saino SAINO Saino Salsabila, Hanifah Fathia Sarasuni, Fadilah Sari, Ida Rosita Seno, Tony Septyan Adhi Kristanto Septyan budy Cahya Siti Anisah Siti Nurul Qomariyah Siti Sri Wulandari Sri Setyo Iriani Susanti Susanti Thaharah Firdayana Dewanti tia ayu hidayah Tri Sudarwanto Veni Rafida Vivi Pratiwi Waspodo Tjipto Subroto Yoyok Soesatyo Yoyok Susatyo Yulaika, Nina Fitriya