Garuda - Garba Rujukan Digital

Arubina Bangsawan

Manajemen, Universitas Sjakhyakirti

Author-ID : 2060849

Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Trend Pemanfaatan Media Sosial sebagai Upaya Pengembangan UMKM di Taman Olahraga Silampari Oktarendah, Fatma; Tunut, Susyanto; Nadea, Salma; Bangsawan, Arubina
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3926

Purpose: This study aims to analyze the trend of social media utilization as a strategic effort to develop Micro, Small, and Medium Enterprises (MSMEs) in the Silampari Sports Park (TOS) in Lubuklinggau City. Methodology/approach: This study used a descriptive qualitative approach with 80 MSME samples from the TOS area. Data were collected through interviews, observations, and questionnaires to explore the use of social media, marketing strategies, and economic impact. Results/findings: The results indicate that 67.5% of MSMEs use social media for digital marketing, mainly Instagram (42%), Facebook (35%), and TikTok (22%). Social media marketing led to an average sales increase of 45.3%, particularly in the culinary and fashion sectors. Conclusion: Social media boosts MSME performance in TOS Lubuklinggau with a 45.3% sales increase, especially in culinary and fashion. This study reveals the potential of digital marketing and the need for wider adoption and stakeholder support. Limitations: This study is limited by its specific sample, potential qualitative bias, and focus on MSMEs that already use social media. Contribution: This study offers a model and practical recommendations to support MSME digital marketing and accelerate local business digital transformation.

Turbo Challenge Percepatan UMKM Dengan Pendekatan Coaching Program R-System MCG Rumah Bisnis Bangsawan, Arubina; Trianto, Anton; Permana, Kemas Welly Angga; Hermansyah, Hermansyah; Putry, Weny; Novianti, Liza
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.34771

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the national economy, especially in creating employment opportunities and improving community welfare. However, many MSME actors face obstacles in business management, marketing, and adapting to digital technology. To address these challenges, this community service activity aims to accelerate MSME development through the Turbo Challenge program using the R-System coaching approach implemented by MCG Center Rumah Bisnis. The implementation method consists of three main stages: Readiness (enhancing business preparedness), Reinforcement (strengthening managerial and marketing capacity), and Replication (continuous assistance for strategy replication). The activities were carried out with two partners, Rumah Rasa Fitagi and Sarapan Pagi Mama Nisa, through training, technical guidance, and business progress monitoring. The results showed an improvement in partners’ abilities in business planning, digital marketing, and product innovation, which contributed to increased sales and business independence. The conclusion of this activity is that the application of the R-System coaching approach has proven effective in accelerating the transformation and productivity improvement of MSMEs sustainably.

Trend Pemanfaatan Media Sosial sebagai Upaya Pengembangan UMKM di Taman Olahraga Silampari Oktarendah, Fatma; Tunut, Susyanto; Nadea, Salma; Bangsawan, Arubina
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.3926

Purpose: This study aims to analyze the trend of social media utilization as a strategic effort to develop Micro, Small, and Medium Enterprises (MSMEs) in the Silampari Sports Park (TOS) in Lubuklinggau City. Methodology/approach: This study used a descriptive qualitative approach with 80 MSME samples from the TOS area. Data were collected through interviews, observations, and questionnaires to explore the use of social media, marketing strategies, and economic impact. Results/findings: The results indicate that 67.5% of MSMEs use social media for digital marketing, mainly Instagram (42%), Facebook (35%), and TikTok (22%). Social media marketing led to an average sales increase of 45.3%, particularly in the culinary and fashion sectors. Conclusion: Social media boosts MSME performance in TOS Lubuklinggau with a 45.3% sales increase, especially in culinary and fashion. This study reveals the potential of digital marketing and the need for wider adoption and stakeholder support. Limitations: This study is limited by its specific sample, potential qualitative bias, and focus on MSMEs that already use social media. Contribution: This study offers a model and practical recommendations to support MSME digital marketing and accelerate local business digital transformation.

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