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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Transformatika Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Teknologi Informasi dan Komunikasi Journal of Innovation in Community Empowerment (JICE) Bima Journal : Business, Management and Accounting Journal Dinamika JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Jurnal Riset Manajemen Journal of Management and Informatics Majapahit Journal of Islamic Finance dan Management Moneter : Jurnal Ekonomi dan Keuangan Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics, Business and Innovation Research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Teknik Informatika dan Teknologi Informasi
Myra Andriana
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Promosi dan Harga terhadap Keputusan Pembelian: Studi Kasus Dimsum Narawi Soreang Bandung Erma Septiana; Myra Andriana
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4828

Abstract

This study aims to analyze the influence of service quality, promotion, and price on purchasing decisions at Dimsum Narawi Soreang, Bandung. This research employed a quantitative approach with an explanatory research design. The population consisted of consumers who had purchased Dimsum Narawi products, while the sample comprised 32 respondents selected using purposive sampling. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression with IBM SPSS. The results indicate that service quality, promotion, and price each have a positive and significant effect on purchasing decisions. Simultaneously, these three variables also significantly influence purchasing decisions, with an adjusted coefficient of determination (Adjusted R²) of 0.410, indicating that 41% of the variation in purchasing decisions can be explained by the variables examined in this study. These findings suggest that improving service quality, implementing effective promotional strategies, and establishing competitive pricing are important factors in enhancing consumer purchasing decisions. The study provides practical implications for culinary micro, small, and medium enterprises (MSMEs) in developing integrated marketing strategies to improve business competitiveness and customer loyalty.
Pengaruh Digital Marketing dan Brand Awareness Terhadap Minat Beli pada Usaha Mikro, Kecil, dan Menengah di Kecamatan Gunungpati Kota Semarang Imam Agus Faizal; Myra Andriana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8572

Abstract

This study looks at how digital marketing and brand awareness affect consumers' intentions to buy products from Micro, Small, and Medium Enterprises (MSMEs) in Gunungpati District, Semarang City. MSMEs are important to the national economy but still face challenges in using digital technology to improve their competitiveness. We used a quantitative research approach and gathered data from questionnaires given to 96 respondents who had bought local MSME products. We analyzed the data using multiple linear regression with SPSS to see how each variable affected the results. The findings show that digital marketing positively and significantly impacts consumers' intentions to purchase, while brand awareness also plays a key role in influencing these decisions. Together, these two factors significantly boost purchase intentions, showing that strong digital interaction and brand recognition increase consumer interest in local products. Furthermore, the results indicate that when MSMEs regularly use digital marketing and strengthen their brand visibility, consumers are more likely to buy again and recommend the products to others. Thus, digital marketing and brand awareness are crucial for MSMEs to achieve growth and stay competitive in today's changing business landscape.
The Effects of Online Review and Trust towards Consumer Purchase Decisions in Online Marketplace Nasarina Yolita Dina Leki; Tantik Sumarlin; Myra Andriana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9325

Abstract

This research has the aim to explore how online reviews and trust towards consumers' purchase decisions on the Shopee website in Semarang Regency. The method used here is a quantitative method, which retrieves data by an online questionnaire involving 100 respondents in the age of 18-30 years and analyzes the data by making use of SPSS version 31. The data indicate that online reviews and trust are both positively and significantly influential in shaping purchase decisions. Consumers form purchase decisions on the basis of information derived from other consumers' online reviews and the level of trust they hold. This study affirms the importance of a reliable online product review feature for obtaining information about the product, its quality, and post-purchase experiences, as well as the importance of consumer trust in confidently making a purchase. This study demonstrates that the development of information technology facilitates online purchasing for consumers and enhances their trust.
SOP of Information System Security on Koperasi Simpan Pinjam Using ISO/IEC 27002:2013 Myra Andriana; Irwan Sembiring; Kristoko Dwi Hartomo
Jurnal Transformatika Vol. 18 No. 1 (2020): July 2020
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v18i1.2020

Abstract

Information security problems always increase every year. One way to minimize problems related to information system security is to establish an SOP. This study was conducted in koperasi simpan pinjam for several reasons that there has never been an assessment related to the level of security of the information system used, there are threatshave occured, and there do not have documented information system security procedures. The SOPs compiled in this study are based on the ISO/IEC 27002:2013 framework. The method used is qualitative with the OCTAVE framework to process the information obtained. Meanwhile, to calculate the value of each risk, FMEA is used. This study shows that 22% of the risks invloved in koperasi simpan pinjam have low categories, 59% medium categories and 19% high categories. The final result of the stiff research is the proposed 8 policies and 12 information system security procedures for koperasi simpan pinjam.
Evaluasi Implementasi Sistem Pengendalian Persediaan dengan Metode EOQ Myra Andriana
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 1 (2024): Maret: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.119

Abstract

The inventory system that has been used has faced various problems, namely that there are often errors in the process of implication in Ms.Excel because the data is large enough and must clean old data. The absence of history of who has entered and accessed into Ms.Excel makes the security of the data in it reduced. To solve the problems faced, an inventory information system was developed using the WEB-based EOQ method. This study aims to analyze the suitability of the developed system with the needs of the user. The results showed that the inventory information system has been integrated with the system so that it is more effective and efficient.. This is evidenced by system testing, internal and external validation carried out by expert experts, plus effectiveness tests between the old system and the new system.
Brand Image as a Determinant of Generation Z Purchasing Decisions on E-Marketplaces Through the Role of Brand Trust Arrizki Perdana; Edwin Zusrony; Myra Andriana; Heni Dwi Listiyaningrum
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7804

Abstract

The objective of this study is to analyze brand trust as a mediating variable between brand image and the purchasing choice of Generation Z in the e-marketplace of Semarang. The method of research used is quantitative. The data were collected from 70 respondents and processed using SEM-PLS with SmartPLS version 4.1.1.8. The study reveals that brand image has positive and considerable influence on brand trust and purchase choice. Brand trust was found to be a major partial mediator indicating that the effect of brand image on purchasing behavior is mostly through customer confidence. The findings add to the theoretical base of the consumer behavior literature by illustrating the trust transfer process across the digital platforms. This research is strategically important for e-marketplace companies who target Generation Z in Semarang. Companies need to appeal to this segment with a heavy emphasis on brand awareness. Brand trust is the critical link between perceptions and actions. Marketing strategies should focus on transparency and customer centricity to build enduring trust. The survey stresses that in the highly competitive digital economy, a brand’s image alone is insufficient to sway the purchasing decisions of young consumers; it must be backed by authentic trust.
Analisis Kesiapan Digital dan Persepsi Keadilan Pajak terhadap Penghindaran Pajak UMKM dengan Literasi Digital sebagai Variabel Mediasi Zahra Dinul Khaq; Myra Andriana; Dwi Astutik; Regita Ardilah Nurmala; Novita Jayanti
Moneter : Jurnal Ekonomi dan Keuangan Vol. 4 No. 4 (2026): Oktober : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v4i4.2647

Abstract

This study aims to examine the role of digital literacy as a mediating variable in the relationship between digital readiness, perceptions of tax fairness, and the propensity for tax avoidance among Micro, Small, and Medium Enterprises (MSMEs). A quantitative approach was employed involving 100 respondents consisting of female owners of retail food MSMEs who are registered taxpayers in Central Java. Respondents were selected using a purposive sampling technique based on predetermined criteria relevant to the objectives of the study. Data were collected through a structured questionnaire using a five-point Likert scale ranging from 1 to 5. The collected data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with SmartPLS software version 4.1.1.8. The results reveal two main findings. First, digital readiness and perceptions of tax fairness do not have a significant direct effect on tax avoidance. Second, digital readiness and perceptions of tax fairness have a positive and significant indirect effect on tax avoidance through digital literacy. These findings indicate that digital literacy plays an important mediating role in linking taxpayers’ technological readiness and perceptions of fairness with their tax-related behavioral decisions. Therefore, improving digital literacy may influence how MSME taxpayers understand, interpret, and respond to digital taxation systems and perceived tax fairness. The findings provide implications for policymakers in strengthening digital taxation education and improving taxpayer awareness among MSME owners.
Decisive Aspects in Increasing Customer Loyalty of Safara Makeup MUA Services in Semarang Regency Dewinta Kumalasari; Dewi Widyaningsih; Myra Andriana
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1224

Abstract

This study was compiled to find out the role of brand reputation, Electronic Word of Mouth, Customer care excellence, and perceived value on customer loyalty of Safara MUA Makeup service in Semarang Regency. This study uses a quantitative approach, an explanatory type. The research population involved customers of Safara Makeup MUA services in Semarang Regency. A sample of 80 respondents was selected and valid through the purposive sampling method. Online survey techniques in data collection with questionnaires through google form. The data analysis technique used multiple linear regression. The results showed that some of the Electronic Word of Mouth and perceived value had a positive and significant influence on customer loyalty, while brand reputation and customer care excellence had no influence on customer loyalty. Other findings simultaneously, brand reputation, Electronic Word of Mouth, customer care excellence, and perceived value simultaneously have a positive and significant impact on customer loyalty. The implications of these findings are expected to provide information for business people in establishing more effective marketing strategies for business sustainability.
Co-Authors Abdullah Agustinus Budi Santoso Arie Atwa Magriyanti Arrizki Perdana Bambang Widjanarko Susilo Dewi Widyaningsih Dewi Widyaningsih Dewinta Kumalasari Dhea Ayu Cahyaningsih Dian Amanda Putri Dwi Astutik Echan Adam Edwin Zusrony Erlinda Sholihah Erma Septiana Fia Rafiana Gabriela Yabestania Shekinah Haryo Kusumo Heni Dwi Listiyaningrum Heni Susilowati Imam Agus Faizal Irwan Sembiring Iwan Koerniawan Jarot Dian Susatyono Kristoko Dwi Hartomo Kusumajaya, Robby Andika Nadia Putri Wulandari Nasarina Yolita Dina Leki Nikita Yoan Oktaviyana Novita Jayanti Pemilia Sulistyowati Priyadi Priyadi Puteri Anindya Maulan Ratnaningrum Regita Ardilah Nurmala Reni Veliyanti Rimba Lestari Roymon Panjaitan Sindhu Rakasiwi Siti Rahmi, Siti Siti Silatur Rahmi Suprapti Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tavika Trirahma Titin Hargyatni Viktoria Tridelfi Luruk Wahyudin Noor Wesly Tumbur ML Tobing Wimber Jerry Panjaitan Wimber Jerry Panjaitan Yuli Fitrianto Yulia Sinta Wati Ulfa Zahra Dinul Khaq Zahra Dinul Khaq