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All Journal MEDIA PETERNAKAN - Journal of Animal Science and Technology Jurnal Akuakultur Indonesia Hemera Zoa Jurnal Veteriner Jurnal Biologi Udayana Journal of Electrical, Electronic, Information, and Communication Technology (JEEICT) Sociology of Communication Journal
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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Penerapan Prinsip Komunikasi Islam Qaulan Baligha Ustadz Abdul Somad di Media Sosial Youtube Said, Nurhidayat; Ansar Akil; Afdal
Interaction: Jurnal Sosiologi Komunikasi Vol 1 No 1 (2025): Mendobrak batas: Memanfaatkan komunikasi dakwah modern untuk inovasi sosial
Publisher : Danudirja Setyabudi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64271/w9v0tc97

Abstract

This study examines the implementation of Islamic communication principles in Ustadz Abdul Somad's (UAS) da'wah content on YouTube. The research specifically analyzes how UAS applies three fundamental Islamic communication concepts: qaulan baligha (eloquent speech), qaulan sadida (truthful speech), and qaulan ma'rufa (kind speech) in delivering religious messages encompassing matters of faith (akidah), Islamic law (syar'i), and moral values (akhlak). Through qualitative library research methodology, this study systematically analyzes data from academic literature, scholarly articles, and validated sources focusing on UAS's da'wah content and Islamic communication principles. The findings reveal that UAS effectively implements these principles through clear, precise, and wisdom-filled messages on YouTube, demonstrating exceptional rhetorical skills that resonate with diverse audiences across Indonesia. This research contributes to understanding the effectiveness of Islamic communication principles in digital da'wah and highlights UAS's significant role in shaping contemporary religious discourse through social media platforms in Indonesian society.
Co-Authors . Chumaidi A. Priyadi Adi Winarto Adrian Situmeang Adrian Situmeang Afdal Aisyah, Risa Alfiyah, Bintang Nur Andri Maruli Tua Lubis Ansar Akil Arief Boediono B W Putra Bambang Pontjo Priosoeryanto C Sumantri Chairun Nisa Chairun Nisa' Danang Dwi Cahyadi Eni Puji Lestari Handina Rakhmawati Harry Murti Heru Setijanto Hidayatulloh, Endang Prayoga Ida Bagus Made Suaskara Ita Djuwita Kemaz A Dewangga Kifti, Jalaludin Koeswinarning Sigit Latifah, Ayu Mohamad Fakhrudin NASTITI KUSUMORINI Sabri Mustafa Savitri Novelina Sodikin, M Fitroh Supratikno . Tutik Wrediati Wasmen Manalu