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All Journal Jurnal Teknologi Pertanian Pro Bisnis Jurnal Sains dan Teknologi Pangan JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) The Spirit of Society Journal : International Journal of Society Development and Engagement CARADDE: Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming To Maega: Jurnal Pengabdian Masyarakat Journal of Food and Culinary Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi Jurnal Industri Pariwisata Jurnal Pengabdian Masyarakat Indonesia Journal of Tropical Food and Agroindustrial Technology PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia The Sages Journal: Culinary Science and Business Jurnal Ilmu Sosial dan Humaniora
Prabowo, Ivy Dian Puspitasari
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The Role Of Local Culinary Innovation In Supporting Regional Branding In Gresik Regency Bawa Mulyono Hadi; Ivy Dian P. Prabowo; Achmad Taufiq
Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2026): Juli
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v4i3.2272

Abstract

The development of experience-based tourism has driven local culinary offerings to become one of the strategic elements in shaping destination identity and image. Gresik Regency has a variety of distinctive culinary products with the potential to be developed as part of a regional branding strategy, but their utilization has not yet been optimally integrated with regional tourism and creative economy development. This study aims to analyze the forms of local culinary innovation in Gresik Regency, examine its role in supporting regional branding, and formulate a regional branding development model based on local culinary innovation. The study uses a descriptive qualitative approach with a case study strategy. Data were obtained through in-depth interviews, field observation, and documentation studies involving culinary MSME actors, local government, tourism destination managers, academics, and tourists. Data analysis was conducted using thematic analysis with the stages of coding, theme grouping, interpretation, and data triangulation. The results show that local culinary innovation develops across four main dimensions, namely product innovation, process innovation, packaging innovation, and digital marketing innovation. Field findings reveal that this innovation is manifested through product development, the use of packaging that highlights local cultural elements, the application of process standardization, and the utilization of social media in culinary promotion, which together create a gastronomic experience and strengthen the identity and image of Gresik Regency as a culture and culinary based tourism destination. This study produces a conceptual model of Local Culinary Innovation Based Regional Branding which explains that local culinary innovation acts as a strategic resource in building destination competitiveness and strengthening the regional creative economy. The research findings are expected to serve as a basis for local government and MSME actors in formulating sustainable gastronomic tourism development strategies.
Co-Authors Achmad Taufiq Achmad Taufiq Achmad Taufiq Ahmad Taufiq Andreas Aditama Dachi Angeline Gabriella Bawa Mulyono Hadi Bawa Mulyono Hadi Bryanda Arya Prabusta Martin Bunga, Trisna Pungkasih Dachi, Andreas Aditama Daniel Ch. Tarigan Daniel Pandu Mau Daniel Pandu Mau Diyan Lesmana Elvin Adisatria Lukman Elvin Adisatria Lukman Elvin Adisatria Lukman Felicia Rosalind Angelina Geneiver Konny Gunadi, Benyamin Klemens Hans Viery I Wayan Arta Artana Jessica Joanne Japira kezia Tjahjadi Kwantono, Hansel Timothy Laurencia Kelly Lestariningsih, Titin Lionel Messi Loo, Yohanes Elijah Lukman, Elvin Adisatria MAHMUDI Mahmudi Mahmudi Mahmudi Mahmudi Mahmudi Mashita Rafflesia Mustofa Mau, Daniel Pandu Meiliani Rubing Lie Messi, Lionel Mulyono, Bawa Hadi Nani Kharisma Nur Hidayah Nareswara, Sebastian Farell Otje Herman Wibowo Panca Rahmi Azzahra Pratiwi, Maharani Dwi Prijo Tjahjono SIMON BAMBANG WIDJANARKO Sudarminto Setyo Yuwono Tanone, Cindy Felicia Tarigan, Daniel Christian Taufiq, Achmad Titin Lestariningsih Tjhing Man Lie Tjhing Man Lie Tjhing Man Lie Woro Andrini Yahya, Beatrix Noviyanti Yesarela Pandu Mau Yohanes Elijah Loo