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All Journal Jurnal Inovasi Teknologi Pendidikan Aghniya: Jurnal Ekonomi Islam Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) Journal of Social Research Journal of Economic, Business and Engineering (JEBE) Jurnal Abdimas Le Mujtamak Journal of Economics and Social Sciences Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Management and Creative Business Jurnal Ilmu Administrasi Negara Maslahah: Jurnal Manajemen dan Ekonomi Syariah GEMBIRA (Pengabdian Kepada Masyarakat) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat CSR International Journal
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Pengaruh Harga Produk Dan Kualitas Pelayanan Terhadap Keputusan Berkunjung Pada Event Ramadhan Fair XIX Di Kota Medan Kevin Felix Harianja; John Sihar Manurung; Jamardua Haro; Suri Purnami
Jurnal Ilmu Administrasi Negara Vol. 22 No. 2 (2025): Desember: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Mbojo Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59050/jian.v22i2.326

Abstract

Ramadhan Fair XIX di Kota Medan merupakan event tahunan yang tidak hanya berfungsi sebagai sarana hiburan dan dakwah Islami, tetapi juga sebagai pusat ekonomi musiman yang menghadirkan berbagai produk UMKM. Dalam penyelenggaraannya, muncul keluhan pengunjung mengenai harga produk yang dianggap mahal serta pelayanan yang dinilai kurang memuaskan. Penelitian ini bertujuan untuk mengetahui pengaruh harga produk dan kualitas pelayanan terhadap keputusan berkunjung masyarakat pada event Ramadhan Fair XIX Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik probability sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda. Uji validitas dan reliabilitas dilakukan untuk mengukur kelayakan instrumen. Uji asumsi klasik meliputi uji normalitas, multikolinearitas, dan heteroskedastisitas, yang seluruhnya menunjukkan hasil memenuhi syarat analisis regresi. Uji koefisien determinasi (R²) dan uji signifikansi simultan (uji F) serta parsial (uji t) digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa variabel harga berpengaruh positif dan signifikan terhadap keputusan berkunjung. Begitu pula dengan kualitas pelayanan yang berpengaruh positif dan signifikan. Secara simultan, harga dan kualitas pelayanan berpengaruh terhadap keputusan berkunjung dengan nilai koefisien determinasi sebesar 0,682, yang berarti 68,2% keputusan berkunjung dipengaruhi oleh kedua variabel tersebut, sedangkan sisanya 32,8% dipengaruhi oleh variabel lain yang tidak diteliti. Penelitian ini menegaskan pentingnya penetapan harga yang sesuai dan pelayanan yang prima untuk meningkatkan minat kunjungan masyarakat pada event musiman seperti Ramadhan Fair.
Pengaruh Gaya Kepemimpinan dan Beban Kerja terhadap Produktivitas Kerja Karyawan Direktorat Keuangan dan Manajemen Risiko PT Pelindo Multi Terminal Josefa Sitorus; Jamardua Haro; Suri Purnami; Harris P Nasution; Ratna Dewi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2754

Abstract

This study aims to examine the effect of leadership style and workload on employee productivity in the Finance and Risk Management Directorate of PT Pelindo Multi Terminal. The research was conducted from February to July 2025 with 31 employee respondents. The study employed a quantitative approach, collecting data through questionnaires and analyzing it using multiple linear regression. The research sought to understand how leadership style and workload influence the productivity of employees within this specific department. The results indicate that, partially, leadership style and workload have no significant effect on employee productivity, with significance values greater than 0.05. This suggests that individual leadership styles and workloads, when considered separately, may not have a strong direct impact on productivity. However, when analyzed simultaneously, both variables significantly influence employee productivity, with a significance value of less than 0.05. The coefficient of determination reveals that leadership style and workload contribute 16.3% to employee productivity, indicating that while these factors play a role, the majority of the variation in productivity (83.7%) is due to other factors not explored in this study. These findings highlight the need for the company to consider a holistic approach to human resource management, focusing not only on leadership style and workload but also on other variables that could further enhance employee productivity. This research provides valuable input for improving organizational strategies
MENUMBUHKAN JIWA WIRAUSAHA IBU PKK DESA SENA KEC. BATANG KUIS, DELI SERDANG. SUMUT MELALUI PELATIHAN PEMBUATAN PRODUK HANDYCRAFT BERBAHAN DASAR KULIT KERANG Safaruddin; Nursiah Fitri; Suri Purnami; Desri Wiana; Nor Haniza Binti Mohamad; Prasanna Kesavan; Nor Aziza Binti Abdul Aziz; Suhaini Binti Mat Daud
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 05 (2023): OKTOBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Khalayak sasaran Program Pengabdian Thematic Community Service Collaboration (TCSC) ini adalah masyarakat yang berpotensi menjadi produktif secara ekonomi yakni Ibu-ibu PKK Desa Sena, Kecamatan Batang Kuis, Kabupaten Deli Serdang, Provinsi Sumatera Utara. Permasalahan mitra antara lain adalah masih sedikitnya kegiatan yang bersifat menambah pendapatan ( Income) untuk ibu-ibu PKK desa Sena, Kecamatan Batang Kuis, Kab. Deli serdang, Sumut dan lebih banyak kegiatan yang bersifat sosial atau kemasyarakatan, rendahnya kompetensi dibidang kewirausahaan (Produksi, Pemasaran dan keuangan usaha). Solusi yang ditawarkan adalah Memberikan Pelatihan dibidang produksi, pemasaran dan keuangan usaha untuk Produk Handycraft (kerajinan tangan) berbahan dasar kulit kerang. Hasil yang diinginkan dari kegiatan Pengabdian ini adalah meningkatkan Kompetensi Ibu-ibu PKK khususnya dalam memproduksi Produk Handycraft, selanjutnya diharapkan tumbuhnya jiwa wirausaha yang berdampak terhadap bertambahnya Pendapatan.
Analysis of Increasing Product Sales Value Through Sustainable Business Planning in MSMEs in Medan City Safrida, Eli; Gultom, Selfi Afriani; Hasibuan, Raya Puspita Sari; Purnami, Suri; Fitria, Ana; Susilawati, Susilawati
Journal of Social Research Vol. 3 No. 5 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i6.2109

Abstract

This study aims to analyze the increase in product selling value through sustainable business planning in Micro, Small, and Medium Enterprises (MSMEs) in Medan City, especially those engaged in handicrafts. The majority of MSMEs in this sector are known to face challenges in the sustainability of their businesses due to the lack of effective business planning. This research method involves in-depth surveys and interviews with a number of handicraft MSMEs in Medan City, namely a total of 36 MSMEs. The collected data will be analyzed using qualitative and quantitative approaches. The results of this analysis will provide a comprehensive overview of the obstacles faced by MSMEs in managing their businesses, especially related to aspects of business planning. This research highlights the need for better business planning as the key to increasing the selling value of MSME products. By formulating a sustainable business plan, it is hoped that MSMEs can identify and overcome problems that often arise in their business activities. In addition, this study also explores the positive impact of sustainable business planning on increasing the competitiveness and marketing of MSME products. The results of this study are expected to provide practical recommendations to handicraft MSMEs in Medan City, as well as to related stakeholders, such as local governments and MSME supporting institutions. The implementation of sustainable business planning is expected to make a significant contribution to increasing the selling value of MSME products and in turn, improving the welfare of MSME owners and economic growth in the region. Thus, it can be understood that careful business planning is indeed very important.
Socialization and Education about Paylater and Online Loans for Vocational Students in Order to Reduce Hedonistic Behavior Putri Syuhada; Een Mardiyanti; Agus Firmansyah; Suri Purnami; Haris Pinagaran Nasution; Teddy Prasetyo
CSR International Journal Vol. 4 No. 1: December 2024
Publisher : ALTSA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/csrij.v4i1.49

Abstract

Socialization and Education About Paylater and Online Loans at Tarbiyah Islamiyah Private Vocational Schools to Reduce Hedonistic Behavior aims to provide education about paylater, online loans, using social media wisely and managing healthy finances. In order to run PMKM activities smoothly, the service team conducted a data collection technique by interviewing the Tarbiyah Islamiyah Private Vocational School. The solution provided is to find knowledge transfer through seminars on Socialization and Education about Paylater and Online Loans at Tarbiyah Islamiyah Private Vocational Schools to reduce hedonistic behavior. The cost of implementing PMKM activities is needed at Rp.1,500,000 (one million five hundred thousand rupiah) and requires physical facilities such as infocus, Mic, Speaker and certificates for schools and students of Tarbiyah Islamiyah Private Vocational School. After carrying out community service activities in the form of training and seminars to students, the results of the service were obtained that: Challenges in educating students about the negative impact of paylater, the dangers of online loans , hedonistic behavior, and the importance of implementing healthy financial behavior, such as saving, at Tarbiyah Islamiyah Private Vocational School, have been overcome with interesting and interactive educational activities. This activity includes providing an understanding of the risks of using paylater and loans, the impact of hedonistic behavior in finance, and the importance of saving early as a step to manage finances wisely. One of the programs carried out is personal financial management and healthy financial planning training, which aims to form a positive mindset towards money and wise use of financial services. This educational activity has succeeded in increasing students' understanding of the importance of having healthy financial behavior with an average knowledge achievement result of 94% in paylater material, 91% in loan material, 87% in hedonism material, and 66% in healthy financial behavior material. However, the absence of a program that specifically addresses the threat of the dangers of consumptive behavior such as hedonism and the long-term impact of the use of paylater and loans is a challenge that needs to be overcome further. With a fun and creative approach, it is hoped that this educational activity can continue to expand awareness among students about the importance of wise financial management, as well as encourage them to be more active in implementing healthy financial behaviors, such as saving, in order to maintain their economic well-being in the future.
The Influence of Social Media and Facilities on Participants' Decisions to Participate in the Competition at the 2025 Medan Culinary Festival Swastika Ziliwu; Suri Purnami
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.1184

Abstract

The MICE (Meetings, Incentives, Conventions, and Exhibitions) and culinary events industry are strategic sectors that play an important role in the development of tourism and the creative economy in Indonesia, especially in Medan. In today's digital era, social media has a crucial role in influencing consumer behavior and public participation in various events, including culinary competitions. In addition, the availability of adequate facilities is also a determining factor in the comfort and decision of participants to participate in the event. This study aims to determine the influence of social media and facilities on the decision of participants to participate in the competition at the CLEO Culinary Festival Medan 2025. The research method used is quantitative with a survey approach, where data is collected through a questionnaire distributed to 100 competition participants. Data analysis was carried out using multiple linear regression with the help of the SPSS version 25 program. The results showed that social media had a positive and significant effect on participants' decisions with a t????count value of 4.895 (p = 0.000). Facilities also had a positive and significant effect with a t????count of 4.590 (p = 0.000). Simultaneously, these two variables had a significant influence on participants' decisions with a value of F????count of 49.069 (p = 0.000) and an Adjusted R Square value of 0.493, which means that 49.3% of the variation in participants' decisions can be explained by social media and facilities. Social media and adequate facilities are key factors to increase participant participation and satisfaction in the CLEO Culinary Festival Medan 2025. Therefore, organizers are advised to continue to optimize social media strategies and improve the quality of facilities to support the success of the event.
Co-Authors Agus Firmansyah Ahmad, Azura Binti Al-Adly Darniyus Ana Fitria Arief, 2Muhammad D, Aswin Fahmi Een Mardiyanti Efni Siregar & Vivianti Novita - Enda Yunita Surbakti Gultom, Selfi Afriani Harahap, Irwan Musriza Haris Pinagaran Nasution Harris P Nasution Harris Pinagaran Nasution Hasibuan, Annalisa Sonaria Hasibuan, Raya Puspita Sari Indri Ramadani Jamardua Haro - Janeska Widia John Sihar Manurung - Josefa Sitorus Julianti Nasution, Yenni Samri Kevin Felix Harianja Mohd Muslim bin Md Zalli Mohd Ridhuan Mohd Jamil Muhammad Luthfi Nadzimah binti Idris Nasrudin Nasrudin Natasha Jessica Netty Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Nst, Armin Rahmansyah Nursiah Nursiah Fitri - Nursiah Nursiah, Nursiah Nurulrabihah Mat Noh Omar, Nurul Ihsaniah Binti Parenta Ritonga Prasanna Kesavan Ramadhan, Dwiyan Ratna Dewi Ritonga, Efri Debby Ekinola Roshinta Sri Kartika Silitonga Safaruddin Safrida, Eli Saparuddin Siregar Simanungkalit, Erwinsyah Suhaini Binti Mat Daud Susilawati, Susilawati Swastika Ziliwu Syuhada, Putri Teddy Prasetyo Wiana, Desri Yupi Sasmita Dewi Yusoff, Rohani Binti M.M