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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JOIV : International Journal on Informatics Visualization JMM (Jurnal Masyarakat Mandiri) Jurnal Teknologi Sistem Informasi dan Aplikasi Business and Finance Journal Jurnal Teknologi Dan Sistem Informasi Bisnis JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnis Indonesia Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Sewagati Jurnal Ilmiah Sistem Informasi
Anita Hakim Nasution
Telkom University
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STUDI KELAYAKAN BISNIS DITINJAU DARI ASPEK INDUSTRI DAN KEUANGAN PADA PENGEMBANGAN USAHA HARNESS HEWAN ERGONOMIS (BIRKINPET) nasution, ANITA hakim
Jurnal SENOPATI : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Vol 7, No 2 (2026): Jurnal SENOPATI Vol 7, No 2 (in progress)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.senopati.2026.v7i2.8411

Abstract

This research aims to evaluate the business feasibility of ergonomic harness hewanes in Indonesia from the perspectives of market potential, product value, and financial viability. As pet ownership continues to rise in Indonesia, harness products have become essential for pet owners who emphasize safety and comfort. The study applies capital budgeting techniques—specifically Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP)—to determine financial feasibility. To achieve returns exceeding the Minimum Attractive Rate of Return (MARR) of 13%, the business must reach a minimum annual sales volume of 2,119 units, priced at Rp211,125 each, with an annual sales growth rate of 10%. BirkinPet’s target of 2,200 units per year indicates that the plan is financially viable, supported by a projected NPV of Rp72,175,425, an IRR of 32%, and a payback period achieved in the fifth year. The findings conclude that the business is feasible, as sales projections surpass the minimum threshold. The study further recommends expanding market reach through digital marketing initiatives and continuous product innovation.
Co-Authors Adi Candra, Adi Affifiana Prisyanti Alifiansyah Arrizqy Hidayat Alifiansyah Arrizqy Hidayat Anny Yuniarti Arifiani, Siska Aris Kusumawati Arman Hakim Nasution Astrid Kusumowidagdo Asyrof, Hayu Faiz Naufal Berlian Rahmy Lidiawaty Berlian Rahmy Lidiawaty Bilqis Amaliah Chandra, Salsabila Ramadhani Chrisnadeva, Auditya Fariz Dharmawan, Farhan Aditya Dominggo Bayu Baskara Ernie Maduratna Setiawati, Ernie Maduratna Ertien Rining Nawangsari Fahlevi, Mohammad Falko Grahadi, Raihan Febrianto Haryanti, Desyka Widya Haryanti, Desyka Widya Haryanti Hidayah, Rafi Andi Janet Rine Teowarang Javier Jibran Khan Nabil Kelly Rossa Sungkono Khairun Nisa Lukmandono Lusi Zafriana Mahfud, Rifqi Arif Mochamad Nizar Palefi Ma’ady Muhammad Riduwan Muhammad Zaky Naufal Akbar Muryono, Mukhammad Nasution, Arman Hakim Nawangsari, Ertien Rining Nawangsari,, Ertien Rining Olivia, Tracy Pitoyo, Salsabilla Putri Putra, Adzanil Rachmadi Putranto, Rifki Dwi Rahaju Saraswati Rahmy Lidiawaty, Berlian Raulia Riski Rokhmatul Insani Rosyid Abdillah Salsabila, Anindya Salwa Saraswati, Rahaju Siska Arifiani SRI FATMAWATI Susijanto Tri Rasmana Wibisono, Jemparing Wijayanti Nurul Khotimah Zafriana, Lusi Zafriana, Lusi Zainal Arifin