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All Journal Sains: Jurnal Manajemen dan Bisnis AdBispreneur Journal of Secretary and Business Administration Jurnal Bisnis Terapan JURNAL LENTERA BISNIS MIMBAR : Jurnal Penelitian Sosial Dan Politik Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis dan Manajemen (JBM) INDEPENDEN: Jurnal Politik Indonesia dan Global Jurnal Manajemen dan Bisnis Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Tetty Herawaty
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS POLITICAL BRANDING AKUN INSTAGRAM @GANJAR_PRANOWO DALAM MASA KAMPANYE PILPRES 2024 Ayudhiya, Jihan Syairaa Paras Putri; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulina; Christian Dwi Putri Septian; Lucky Taufik Sutrisno
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 2 (2024): Global Komunika Vol. 7 No. 2 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis political branding yang digunakan oleh akun Instagram resmi @ganjar_pranowo selama periode Desember 2023-Februari 2024 dalam konteks Pemilihan residen Indonesia 2024. Penelitian ini menggunakan fokus tiga indikator utama, identifikasi diri, positioning, dan produk politik. Pendekatan kualitatif dengan analisis konten langsung diterapkan untuk mengeksplorasi bagaimana postingan instagram dapat membentuk persepsi yang kuat tentang Ganjar Pranowo sebagai kandidat presiden. Hasil penelitian mengungkapkan bahwa political branding yang diterapkan oleh Ganjar Pranowo selama masa kampanye Pilpres 2024 berhasil secara signifikan dalam membangun citra politik.
PENGARUH KUALITAS PRODUK DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG (STUDI PADA NAKULA COFFEE CIKARANG) Fadhila Hana Martaputri; Tetty Herawaty; Dian Fordian
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1388

Abstract

This study aims to determine the influence of product quality and store atmosphere on repurchase intention at Nakula Coffee Cikarang. The research method used is quantitative. Primary data was obtained through questionnaire distribution and unstructured interviews, while secondary data was collected through literature studies. The population in this study consists of Nakula Coffee customers. The sampling technique used in this research is purposive sampling. The research sample consists of 112 respondents who have consumed Nakula Coffee products on-site or dined in at least once. The data analysis technique used is multiple linear regression analysis. The results of this study indicate a positive influence of product quality on repurchase intention. Additionally, store atmosphere also has a positive influence on repurchase intention. Furthermore, product quality and store atmosphere together influence repurchase intention at Nakula Coffee.
Marketing Strategy Analysis at Kompas Gramedia Xpress (KGX) Bandung Branch Shafira Tiara Rachmawati; Erna Maulina; Tetty Herawaty
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4390

Abstract

The increasingly competitive logistics industry requires companies to implement appropriate marketing strategies. Kompas Gramedia Xpress (KGX) Bandung, as a technology-based logistics service provider, needs to evaluate its marketing strategies to remain relevant to market demands. This study aims to analyze the implementation of Segmenting, Targeting, Positioning (STP) and the 7P Marketing Mix at KGX Bandung, as well as identify challenges in its implementation. This research employs a descriptive qualitative method with data collected through interviews, observations, and document analysis. The findings indicate that KGX Bandung targets Business-to-Business (B2B) customers, positioning itself as a reliable logistics partner offering technology-based services. The 7P Marketing Mix is effective in terms of product, place, process, and physical evidence, while promotion and human resources require further optimization.
ANALISIS KOMUNIKASI POLITIK DONY AHMAD MUNIR MELALUI INSTAGRAM DALAM PILKADA KABUPATEN SUMEDANG 2024 Ripal Erlangga; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulina
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 14 No 1 (2025): Mimbar : Jurnal Penelitian Sosial dan Politik (Juni)
Publisher : Faculty of Social and Political Sciences Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/yqbdjk59

Abstract

When someone advances as a candidate in an election, of course they will carry out a series of political activities including political campaigns, political marketing, and political communication which in this era already use social media to help carry out these activities. This year there was also a simultaneous regional election in Indonesia, one of which occurred in Sumedang Regency, which when viewed from the results of a survey conducted by a survey institution showed that candidate pair number 2, namely Dony - Fajar, had high electability far surpassing other pairs, on the other hand, candidate for regent number two, namely Dony Ahmad Munir, has an Instagram account with many followers and many uploads. From this phenomenon, researchers are interested in researching it. Therefore, the purpose of this study is to analyze political communication based on the content of Dony Ahmad Munir's uploads on Instagram. To carry out the research, the appropriate approach and finally used was descriptive qualitative with secondary data used as the main data, and the data collection technique was carried out by means of observation, Literature Study, and Documentation Study. The results of this study indicate that Instagram @ donyahmad.munir has 160 uploads from the range determined by communication and its types are divided into two categories, namely Public / Political Stories and Personal / Private Stories. Where from all the uploads, more are in the political Stories category which explains about his campaign activities and campaign information such as work programs and for the Private Stories category, he only uploads a little content, because he focuses more on campaign uploads
ANALISIS KETERLIBATAN POLITIK GENERASI MUDA DALAM ANIES BUBBLE DI MEDIA SOSIAL X Candra Nurdin Nugraha; Cecep Syafaatul Barkah; Lina Aulina; Tetty Herawaty; Lucky Taufik Sutrisno; Christin Dwi Putri Septian
INDEPENDEN: Jurnal Politik Indonesia dan Global Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): INDEPENDEN : Jurnal Politik Indonesia dan Global
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/independen.6.1.13-20

Abstract

Dalam konteks Pemilu 2024 di Indonesia, muncul fenomena Anies Bubble di media sosial X yang telah menjadi salah satu wadah keterlibatan politik yang menarik perhatian generasi muda. Penelitian ini menggunakan kerangka Theory of Reasoned Action (TRA) untuk menganalisis keterlibatan politik generasi milenial dalam Anies Bubble. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui data yang dikumpulkan dengan studi pustaka dan observasi media sosial. Hasil penelitian ini menunjukan bahwa tiga faktor utama dan TRA adalah kualitas informasi, reputasi media, dan aktivitas pemasaran politik. Generasi muda dimotivasi untuk berpartisipasi aktif dalam penyebaran informasi yang relevan dan dapat diandalkan. Tingkat kepercayaan pengguna juga dipengaruhi oleh reputasi media sosial X sebagai tempat diskusi politik yang interaktif. Penelitian ini menemukan bahwa media sosial X melalui fenomena Anies Bubble memainkan peran penting dalam membuka ruang untuk diskusi publik dan meningkatkan keterlibatan politik di generasi muda. Selain itu, aktivitas pemasaran politik yang inovatif melalui Anies Bubble menjadi strategi yang efektif untuk menarik minat generasi muda untuk berpartisipasi dalam politik. Studi ini menunjukan betapa pentingnya kampanye politik menggunakan media sosial dengan bijak untuk menjangkau kelompok muda secara lebih efektif. Kata kunci: Keterlibatan Politik, Generasi Muda, Media Sosial
Co-Authors Anne Fauziyah Arianis Chan Ayudhiya, Jihan Syairaa Paras Putri Candra Nurdin Nugraha Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cecep Syafa'atul Barkah Cecep Syafaatul Barkah Chandra Hendriyani Christian Dwi Putri Septian Christin Dwi Putri Septian Dian Fordian Erna Maulina Fadhila Hana Martaputri Fildy Eka Wisudastuti Husna, Fauziah Leny Rahayu Lina Aulia Lina Auliana Lina Aulina Lucky Taufik Sutrisno Pratami Wulan Tresna Ripal Erlangga Rishyadi, Girda Ruslan, Budiana Saffanah Salma Selvia Putri Dwianti Shafira Tiara Rachmawati Yolanda Oktavia