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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) JUMAN Tools (Jurnal Manajemen Tools) Journal of Management and Business Innovations INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business
Nindya Yunita
Universitas Medan Area
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA HOKA-HOKA BENTO MEDAN Nindya Yunita
JUMANT Vol 13 No 1 (2021): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di Indonesia saat ini gerai fastfood saat ini berlomba-lomba menciptakan fasilitas fisik yang dapat memberikan kesan baik kepada pelanggannya agar pelanggan memutuskan untuk membeli produk yang ditawarkan. Untuk dapat menarik konsumen merupakan tantangan bagi perusahaan yang harus diupayakan untuk kelangsungan hidup perusahaan. Penciptaan atmosphere yang menyenangkan, menarik, serta bisa membuat konsumen merasa nyaman akan menarik konsumen untuk melakukan pembelian di toko tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere terhadap keputusan pembelian pada Hoka-Hoka Bento Medan. Penelitian ini dilakukan di 2 gerai Hoka-Hoka Bento yang ada di Medan dengan populasi yaitu seluruh konsumen sebanyak 2522 orang dan sampel sebanyak 97 orang. Hasil penelitian menunjukkan bahwa Store Atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Store Atmosphere, Keputusan Pembelian
Factors Affecting the Success of Micro, Small, and Medium Enterprises (MSMEs) at Mega Park Food Courts Medan Ahmad Fadlan; Sri Wahyuningsih; Rizky Vita Losi; Nindya Yunita; Nuri Aslami
Journal of Management and Business Innovations Volume: 04, Number: 02, 2022
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v4i02.13720

Abstract

This study purposed to empirically prove that accounting information, educational background, sales turnover, business capital, the period of business, working hours, and business location partially had a significant effect on business success in MSMEs at Mega Park Food Courts Medan. This study used multiple linear regression supported by the SPSS application. The population of the study was all MSMEs at Mega Park Food Courts Medan 90 MSMEs. The sample of this study was ninety respondents as the owners of the MSMEs. This study used observation, interviews, documentation, and questionnaires to obtain the data. The study results revealed that the use of accounting information, educational background, the period of business, and working hours variables partially showed that they had a significant effect on business success for MSMEs in Mega Park Foodcourt Medan. While sales turnover, and business capital, showed that partially they had no significant effect on business success for MSMEs in Mega Park Foodcourt Medan.Keywords: Accounting information, business capital, business location, business success, educational background, period of business, sales turnover, working hours
Pengaruh Perceived Usefulness dan Ease of Use terhadap Customer Loyalty PT. Bank BTPN Syariah, Tbk pada Nasabah Aplikasi Bestee Ku Kecamatan Medan Sunggal Putri, Annisa Listia; Meutia, Riza Fanny; Yunita, Nindya
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23615

Abstract

Penelitian ini bertujuan untuk mengetahui Perceived Usefulness dan Ease of Use terhadap Customer Loyalty pada aplikasi Bestee Ku di Kecamatan Medan Sunggal. Sampel dalam penelitian ini menggunakan purposive sampling yang terdiri dari 68 responden yang menggunakan aplikasi Bestee Ku nasabah Bank BTPN Syariah Kecamatan Medan Sunggal. Teknik analisis data yang digunakan adalah teknik analisis deskriptif dan teknik analisis statistik Metode pengumpulan data melalui wawancara, daftar pertanyan, dan studi dokumentasi. Pada hasil penelitian menunjukkan bahwa pengaruh Perceived Usefulness dan Ease of Use terhadap Customer Loyalty secara serempak berpengaruh positif dan signifikan dengan nilai Fhitung 27,087> nilai Ftabel 3.1. Uji yang dilakukan menunjukkan Perceived Usefulness dan Ease of Use secara parsial berpengaruh positif dan signifikan terhadap Customer Loyalty. Nilai Adjusted R Square yang didapat dari hasil pengujian Koefisien Determinan (R2) terhadap Customer Loyalty sebesar 0.43 berarti 43,8 % dapat di jelaskan oleh Perceived Usefulness dan ease of use. Sedangkan sisanya 24% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Servicescape, Kualitas Pelayanan, Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Kedai Kopi Ayu, Annisa Rizky; Alfifto; Meutia, Riza Fanny; Yunita, Nindya; Damansyah, Muthya Rahmi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24550

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh servicescape, kualitas pelayanan, harga dan kualitas produk terhadap loyalitas pelanggan di Filosofi Kopi Medan. Penelitian ini merupakan penelitian asosiatif. Populasi dalam penelitian ini adalah konsumen yang berkunjung ke Filosofi Kopi Medan. Kuesioner digunakan sebagai instrumen dalam penelitian ini, dalam wawancara dan dokumentasi. Data yang dianalisis menggunakan metode deskriptif dan kuantitatif yaitu regresi linier berganda dengan tingkat signifikansi 0,05. Hasil uji F menunjukkan bahwa servicescape, kualitas pelayanan, harga dan kualitas produk secara bersama-sama berpengaruh positif dan signifikan terhadap variabel dependen yaitu loyalitas pelanggan. Berdasarkan uji koefisien determinasi menunjukkan bahwa nilai Adjusted R Square sebesar 0,164 yang berarti servicescape, kualitas pelayanan, harga dan kualitas produk memberikan pengaruh terhadap loyalitas pelanggan sebesar 16,4% dan sisanya sebesar 83,6% dapat dijelaskan oleh faktor lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Online Shop Nielsenfashion Tanjung, Sania; Meutia, Riza Fanny; Yunita, Nindya; Alfifto; Damansyah, Muthya Rahmi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24551

Abstract

Salah satu cara yang dapat digunakan untuk menekan jumlah pengangguran adalah dengan menciptakan lapangan pekerjaan sendiri melalui kegiatan pendidikan kewirausahaan. Pendidikan kewirausahaan tidak hanya memberikan landasan teoritis mengenai konsep kewirausahaan tetapi membentuk sikap, perilaku, dan pola pikir (mindset) dan pengetahuan seorang wirausaha. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Pengetahuan Kewirausahan, Keterampilan Kewirausahaan terhadap Keberhasilan Usahan Online Shop Nielsenfashion. Populasi dari penelitian ini adalah Customer sebanyak 91 orang dan menggunakan sampel teknik total sampling. Teknik yang digunakan dalam pengumpulan data adalah observasi, kuesioner atau angket. Untuk menganalisis data menggunakan uji normalitas, linearitas dan multikolinearitas, serta persamaan regresi linear berganda. Untuk menguji hipotesis menggunakan uji-t uji-F. Hasil analisis uji-t untuk variabel Pengetahuan Kewirausahaan (X1) diperoleh nilai thitung(2,993) > ttabel(1,662), hal ini menunjukan adanya pengaruh positif dan signifikan variabel Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha Onlien Shop Nielsenfashion. Variabel Keterampilan Kewirausahaan (X2) nilai thitung(2,770) > ttable (1,662), dengan demikian maka hipotesis kedua ini diterima yang berarti terdapat pengaruh positif dan signifikan Keterampilan Kewirausahaan terhadap Keberhasilan Usaha Online Shop Nielsenfashion. Berdasarkan uji F diperoleh bahwa fhitung(10,660) > ftable (3,10), hal ini menunjukan bahwa terdapat pengaruh yang signifikan secara simultan antara Pengetahuan Kewirausahaan dan Keterampilan Kewirausahaan terhadap Keberhasilan Usaha Online Shop Nielsenfashion.
Pengaruh Fomo Terhadap Impulse Buying Saat Live Streaming pada Pengguna Shopee di Kota Medan Hasman, Haryaji Catur Putera; Irza, Novia Aishwarya; Yunita, Nindya; Alfifto, Alfifto
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14566093

Abstract

The purpose of this study is to determine the Effect of FOMO and Sales Promotion on Impulse Buying during live streaming on Shopee users in Medan. The population in this study is Consumers have made product purchases on Shopee live streaming So the respondents who will be sampled in this study are 110 Shopee users who live in Medan City. Results of the FOMO hypothesis test on Impulse Buying The test results of FOMO on Impulse Buying have a P-Values of 0.000 and t-Statistics 4.598 or this value has P-Values, 0.05 and t-statistics >1.96. this means that FOMO has a significant effect on Impulse buying. Sales Promotion to Impulse Buying The results of testing the hypothesis of Sales Promotion to Impulse Buying have a P-Values value of 0.000 and t-Statistics 5.915 or this value has P-Values 0.05 and t-statistics 1.96. This means that Sales Promotion has a significant effect on impulse buying.
The Influence of Emotional Value and Value for Money on Repurchase Intention of Gofood Users in The Distric Tanjung Morawa Fahrezi Saragih, Reynaldi; Yunita, Nindya; Khairunnisak, Khairunnisak
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21937

Abstract

This research aims to examine the influence of emotional value and value for money on repurchase intention among Gofood users in Tanjung Morawa sub-district. This research uses a quantitative type of research, which is tested using the SPSS statistics 23 program. The population in this research is people in Tanjung Morawa sub-district who have made transactions on Gofood 2 or more times and the total population is 227,396 people in Tanjung Morawa sub-district. This research method uses a quantitative method, the research method is one way obtain and seek tentative truth, not absolute truth. Based on the answer obtained from 100 people who use GoFood more than 2 order in tanjung morawa sub district for each statement in the variabel X2 (value for money) which has been tested by researchers in the multiple linear regression test, the partial results (t-test) obtained that value for money has a t-count value of 0.000 < 0.1. Keyword: Emotional Value, GoFood, Repurchase Intention, Value For Money
The Effect of E-Service Quality E-Word of Mouth on Purchasing Decisions at the PF Store Pematang Siantar Akbar, Agasi; Yunita, Nindya; Aramita, Finta
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21936

Abstract

This research investigates the influence of E-Servqual and E-WoM on purchasing decisions in the context of social media-based e-commerce, with a case study of PF Store Pematang Siantar, an Instagram-based fashion retailer in North Sumatra, Indonesia. As social commerce through Instagram becomes increasingly prevalent in regional markets, understanding the factors that influence consumer purchasing decisions is crucial for business sustainability. The study employed a quantitative approach with 98 respondents, selected through the Slovin formula from 5,050 Instagram followers of PF Store as of May 2024. The findings reveal significant contributions to understanding consumer behavior in social media-based retail. E-Servqual (X1) demonstrated a greet impact on purchasing decisions, with t-count value is greater than the t-tabel at a significance level of 0.02. Similarly, E-WoM (X2) showed a stronger positive influence at a significance level of 0.03. The simultaneous effect of both variables was confirmed through F-test results with a significance value of 0.001, indicating their crucial role in driving consumer purchasing decisions in social commerce platforms. These results provide valuable insights for small and medium-sized enterprises utilizing Instagram as their primary e-commerce platform, particularly in regional markets. The study highlights the importance of maintaining high-quality electronic services and managing customer feedback effectively in social media-based retail environments. Keywords: E-Servqual, E-WoM, Purchasing Decisions
Impact of Digital Marketing and Electronic Word of Mouth on Cafe Purchasing Decisions Yunita, Nindya; Tanjung, Jully Angreani
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i01.23095

Abstract

The purpose of this research is to investigate how digital marketing and electronic word-of-mouth affect customers' choices to buy at Pojok Kesawan Cafe. The SPSS 27 program and a multiple linear regression-based approach are used to evaluate this study, which has a quantitative, descriptive research design. surveys to collect information. The research sample consisted of 92 respondents, while the study's population consisted of patrons that visited Pojok Kesawan Cafe between September and November 2024. The sample gathering process used purposive sampling. The data analysis procedure included the use of instrument testing, multiple linear regression testing, classical assumption testing, and hypothesis testing. According to the study's findings, Pojok Kesawan Cafe customers' purchasing decisions are positively and significantly impacted by both (1) digital marketing and (2) electronic word-of-mouth.Keywords: Digital Marketing, Electronic Word of Mouth, and Purchasing Decisions
The Effect of Content Marketing and Personal Selling on Purchase Intention at Roti Romi Medan Yunita, Nindya; Fadlan, Ahmad
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.456

Abstract

ABSTRACT The development of digital technology, which is currently increasing rapidly, provides many conveniences that provide new opportunities in various aspects, especially in world marketing. One of the uses of technology that can be used by businesses to market their products is the use of social media. This study aims to determine the effect of using social media using content marketing and personal selling on purchase intentions at Roti Romi Medan. The type of research used is descriptive quantitative research and the nature of this research is explanatory research. The sampling technique in this study is a non-probability sampling technique. Sampling was done by accidental sampling, namely as many as 99 respondents. Data were analyzed with SPSS. The results of the study prove that content marketing and personal selling both partially and simultaneously have a positive and significant effect on purchase intention.
Co-Authors Ahmad Fadlan Akbar, Agasi Alfifto Alfifto Alkadri, Ridho Aramita, Finta Ayu, Annisa Rizky Azzura, Dinda Brata S, M Bripma Butar-Butar, Radot Rinaldi Cahyati, Putri Farah Damansyah, Muthya Rahmi Fadlan, Ahmad Fahrezi Saragih, Reynaldi Hasman, Haryaji Catur Putera Hery Syahrial Ida Royani Irza, Novia Aishwarya Khairunnisak, Khairunnisak Kurniawan, Muhammad Taufan Mulia Utama, Amrin Muthya Rahmi Darmansyah Nasution, Natasya Sanika Putri Nuri Aslami Putri, Annisa Listia Riza Fanny Meutia Rizki, Muhammad Rafif Rizky Vita Losi Sabrina, Hesti SE, Alfifto Sinaga, Radika Siregar, Taufik Hidayah Sri Wahyuningsih Tanjung, Jully Angreani Tanjung, Sania Tarigan, Eka Dewi Setia