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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) JUMAN Tools (Jurnal Manajemen Tools) Journal of Management and Business Innovations INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa Journal of Artificial Intelligence and Digital Business
Nindya Yunita
Universitas Medan Area
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh E-Wallet dan E-Lifestyle terhadap Purchase Intention Belanja Online Menggunakan Ovo Kurniawan, Muhammad Taufan; Yunita, Nindya; Darmansyah, Muthya Rahmi; SE, Alfifto
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8297

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh E-Wallet dan E-Lifestyle, terhadap Purchase Intention pada siswa SMAN 8 Medan. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linier berganda. Populasi dalam penelitian ini adalah siswa SMAN 8 Medan yang berjumlah 968 orang. Pemilihan sampel pada penelitian ini berdasarkan hitungan yang dikemukakan oleh slovin, sehingga sampel yang diperoleh berjumlah 91 responden. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Sedangkan teknik pengumpulan data dengan menyebarkan kuesioner online kepada 91 responden menggunakan Google Form, yang kemudian diolah menggunakan alat analisis SPSS versi 21.0.  Teknik analisis data yang digunakan adalah statistik deskriptif. Uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji hipotesis, dan koefisien determinan. Hasil penelitian menunjukkan bahwa E-Wallet dan e lifestyle berpengaruh positif dan signifikan terhadap Purchase Intention belanja online menggunakan OVO, baik secara parsial maupun simultan.
Pengaruh Kualitas Pelayanan, Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Coffee Shop di Kota Medan Rizki, Muhammad Rafif; Yunita, Nindya; Syahrial, Hery
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.593

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, harga dan kualitas produk terhadap loyalitas pelanggan Coffe Shop di Kota Medan. Penelitian ini merupakan jenis penelitian asosiatif. Populasi dalam penelitian ini adalah pelanggan yang pernah mengunjungi Coffee Shop yang ada di Kota Medan. Metode pengumpulan data dalam penelitian ini adalah kuesioner, wawancara dan studi pustaka. Metode analisis data menggunakan metode deskriptif dan metode kuantitatif yaitu analisis regresi linier berganda dengan tingkat signifikan 0,05. Hasil uji F menunjukkan bahwa kualitas pelayanan, harga dan kualitas produk secara bersama-sama  memiliki pengaruh yang positif dan signifikan terhadap loyalitas pelanggan. Berdasarkan pada pengujian koefisien determinasi (R2) menunjukkan bahwa nilai Adjusted R Square sebesar 0,164 artinya kualitas pelayanan, harga dan kualitas produk mempengaruhi loyalitas pelanggan sebesar 16,4% dan sisanya 83,6% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
The Influence of Green Product and Green Advertising on Purchasing Decisions: A Case Study of The Body Shop Sinaga, Radika; Yunita, Nindya; Mulia Utama, Amrin
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23554

Abstract

This study analyzes the influence of sustainable products and environmentally friendly advertising on consumer purchasing decisions at The Body Shop in the Medan Johor District. A quantitative method was used with a population of 154,096 people. Based on the Slovin formula with a tolerance of 10%, 100 respondents were obtained through purposive sampling. Data was collected using a Likert scale questionnaire. Analysis was conducted using SPSS 27, including validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, t-test, F-test, and the coefficient of determination R². The results indicate that sustainable products have a significant positive influence on purchasing decisions. Eco-friendly advertising was also found to have a significant positive influence on consumer purchasing decisions. Both independent variables simultaneously and significantly influence purchasing decisions. Practical Implications: Cosmetics companies need to optimize sustainability elements in product development and promotional strategies. Focusing on environmental value communication can enhance consumer appeal and drive purchases. These findings provide strategic guidance for management in developing effective sustainable marketing approaches.Keywords: Green Advertising, Green Product, Purchase Decision
The Influence of UGC and Influencer Marketing on Consumer Buying Interest: A Case Study of Warunk Juragan Nasution, Natasya Sanika Putri; Yunita, Nindya; Sabrina, Hesti
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23549

Abstract

This study explores the influence of UGC and Influencer Marketing on consumer buying interest, with a focus on Warunk Juragan in Pangkalan Masyhur Village, Medan Johor. A quantitative approach was employed, involving 99 respondents aged 15 to 44, determined using the Slovin formula from a population of 10,439 residents in 2024. Data were collected through a questionnaire and analyzed using multiple linear regression. The study demonstrates that both UGC and Influencer Marketing exert a positive and significant influence on consumer purchase intention. This indicates that content created by users and promotional efforts by influencers can effectively shape consumer decisions, emphasizing the importance of digital engagement strategies. However, despite their statistical significance, the practical impact of these approaches may be limited if not properly aligned with consumer preferences. For businesses such as Warunk Juragan, this highlights the necessity of customizing digital marketing efforts to resonate with their target audience. Practically, this involves enhancing content authenticity and choosing influencers whose personal brand aligns with the company’s values. Theoretically, the findings affirm the importance of trust, social validation, and credibility in influencing online consumer behavior, offering valuable insights for SMEs aiming to strengthen engagement and boost buying interest through social media.Keywords: Consumer Buying Interest Influencer Marketing, UGC.
PENGARUH STRESS KERJA DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT. BANK SUMUT CABANG SUKARAMAI MEDAN Butar-Butar, Radot Rinaldi; Yunita, Nindya
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.433

Abstract

This research aims to determine the effect of occupational Stress and leadership on employee performance at PT Bank Sumut Sukaramai Medan Branch. The type of data in this study is associative. The population in this study was all employees of PT Bank Sumut branch Sukaramai Medan as much as 35 people. Data retrieval technique in the form of dissemination questionnaire to office employees at PT Bank Sumut branch Sukaramai Medan. Data analysis using the validity and reliability test, classic assumption test, hypothesis test, statistical test using multiple linear analysis models using multiple linear analysis models and determination tests T test results can be seen that T count on a working stress variable of-1,752 is greater than t table of 1,689 with a probability of t that is sig 0089. Based on these values then the working stress variable has no positive and insignificant effect on the performance variable and the value of the leadership count of 6,649 is greater than t table of 1,689 with sig level 0.000 is smaller than the limit Significance of 0.005, then the leadership variables partially have a positive and significant influence on the performance variables. Based on the F test result, the Fcalculate value of 25,784 is greater than the Ftabel of 3.17, meaning that working stress and leadership simultaneously positively and significantly affect the performance variables. The value of Asjusted R Square obtained is 0.593. The figure shows that 59.3% of performance (bound variables) can be explained by work stress and leadership. The remaining 30.7% is influenced by other factors not described in this study.
Analisis Hubungan Orientasi Pasar dan Inovasi Produk Terhadap Keunggulan Bersaing pada UKM Kuliner di Kecamatan Medan Maimun Alkadri, Ridho; Yunita, Nindya; Alfifto, Alfifto; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.975

Abstract

This study aims to determine "The Effect of Market Orientation and Product Innovation on Competitive Advantage in Culinary SMEs in Medan Maimun District". This type of research is associative. The population in this study were 117 culinary SMEs in Medan Maimun District using the Slovin formula technique, so the number of samples in this study was 53 respondents taken from part of the population. Based on the t results, it can be seen that the t count for the Market Orientation variable is 4.240> t table of 2.008 and the Product Innovation variable is 0.924 <t table of 2.008 with a probability of t, namely sig <0.05 for the Competitive Advantage variable. Based on the results of the F test, the F count value is 0.000 <0.05 for Market Orientation and 0.360> 0.05 for Product Innovation, indicating that Market Orientation has a positive and significant effect on Competitive Advantage and Product Innovation does not have a positive and insignificant effect on Competitive Advantage. The Adjusted R Square value obtained is 0.467 or 46.7% Competitive Advantage can be explained by Market Orientation and Product Innovation, the remaining 53.3% is influenced by other factors not explained in this study.
Pengaruh Social Media Marketing dan Brand Awareness Terhadap Keputusan Pembelian Produk Hand & Body Lotion Marina Cahyati, Putri Farah; Yunita, Nindya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.982

Abstract

The research analysis aims to determine the effect of Social Media Marketing and Brand Awareness on purchasing decisions for Hand & Body Lotion Marina products (Case Study in the Medan Sunggal District Community). This study uses multiple linear regression analysis. The sample in this study was 100 respondents. Primary data collection using a questionnaire. The results of the study showed that the test results for the social media marketing variable showed a t-count value of 4,716 > t-table of 1.98 with a significant value of 0.000 <0.05, then the hypothesis H1 is accepted and H0 is rejected, meaning that social media marketing has a positive and significant effect partially on purchasing decisions for Hand & Body Lotion Marina. The test results for the brand awareness variable showed a t-count value of 3.229 > t-table of 1.98 with a significant value of 0.002 <0.05, then the hypothesis H2 is accepted and H0 is rejected, meaning that brand awareness has a positive and significant effect partially on purchasing decisions for Hand & Body Lotion Marina. The results of simultaneous testing show that the value of F count is 276,610 which is greater than 3.07 and the significant value of 0.000 is less than 0.05 so it can be concluded that hypothesis 3 is accepted and hypothesis 0 is rejected so it can be concluded that social media marketing and brand awareness have a positive and significant effect simultaneously on purchasing decisions for Hand & Body Lotion Marina.
Pengaruh Consumer Ethnocentrism dan Perceived Quality terhadap Purchase Intention pada Sepatu Lokal Ventela Brata S, M Bripma; Yunita, Nindya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1766

Abstract

Etnosentrism cenderung lebih menyukai produk lokal dibandingkan produk asing. Konsumen ethnocentris cenderung bangga dengan merek, simbol, dan budaya nasionalisnya. Konsumen etnosentris yang tinggi mempunyai persepsi yang lebih baik produk dalam negeri dibandingkan dengan produk luar negeri. persepsi kualitas adalah penilaian konsumen terhadap keunggulan atau superioritas produk secara keseluruhan. Kualitas merupakan komponen kompetitif utama dari strategi perusahaan. Hal ini penting bagi perusahaan retail untuk melakukan kontrol kualitas, karena hubungan kualitas antar retailer mempunyai kaitan yang erat dengan pangsa pasar dan profitabilitas. Simamora dalam (Firmansyah, 2019) mengatakan bahwa apabila bicara mengenai kualitas, maka terdapat objek dan kualitas menurut konsumen (perceived quality). Penelitian ini bertujuan untuk mengetahui (1) Untuk mengetahui apakah consumer ethnocentrism berpengaruh positif dan signifikan terhadap purchase intention sepatu lokal Ventela pada mahasiswa Panca Budi Fakultas Sosial dan Sains.(2)Untuk mengetahui apakah perceived quality berpengaruh positif dan signifikan terhadap purchase intention sepatu lokal Ventela pada mahasiswa Panca Budi Fakultas Sosial dan Sains.(3)Untuk mengetahui apakah consumer ethnocentrism dan perceived quality berpengaruh positif dan signifikan terhadap purchase intention sepatu lokal Ventela pada mahasiswa Panca Budi Fakultas Sosial dan Sains. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Sedangkan metode analisis data yang digunakan adalah analisis statistik deskriptif, uji asumsi klasik, analisis linear berganda, analisis korelasi dan uji hipotesis. Hasil penelitian menunjukkan bahwa termasuk dalam kategori cukup baik. Hasil penelitian menunjukkan bahwa consumer etnocentrism dan perceived quality terdapat pengaruh positif dan signifikan tehadap purchase intention.
The Influence of Relationship Marketing And Logistics Service Quality on Customer Satisfaction: A Case Study of JNE Express In Tanjung Rejo Village Azzura, Dinda; Yunita, Nindya; Tarigan, Eka Dewi Setia
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23552

Abstract

This study aims to examine how customer satisfaction with JNE Express in Tanjung Rejo Village, Medan Sunggal, is impacted by relationship marketing and the caliber of logistics services. This study employs an associative technique in addition to quantitative methods. The 18,940 residents of Tanjung Rejo Village make up the research population. The Slovin formula was used to determine the sample size, which was 99 responses. Multiple linear regression techniques were used to analyze the data. The findings demonstrated that relationship marketing significantly affects customer satisfaction, with a p-value of 0.000 <0.05 and a t-count value of 1,984. Customer satisfaction is significantly impacted by the quality of logistics services, as evidenced by the t-count value of 6,667 and the p-value of 0.000 <0.05. With a significance value of 0.000 <0.05, both factors have a simultaneous and significant impact on customer satisfaction. With an Adjusted R2 value of 0.786, the research model demonstrates strong predictive power. It shows that relationship marketing and the caliber of logistical services can account for 78.6% of changes in customer satisfaction, with the remaining 21.4% coming from factors not included in the study. Keywords : Consumer Satisfaction, Logistic Service Quality, Relationship Marketing
Dampak Self Efficacy Dan Locus of Control Terhadap Minat Berwirausaha Studi Kasus Pada Mahasiswa Fakultas Hukum Universitas Amir Hamzah Medan Siregar, Taufik Hidayah; Yunita, Nindya
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 1 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i1.2584

Abstract

Penelitian ini bertujuan untuk mengetahui “Dampak Self Efficacy dan Locus Of Control Terhadap Minat Berwirausaha Mahasiswa Fakultas Hukum Universitas Amir Hamzah Medan”. Jenis penelitian ini adalah pendekatan kuantitatif. Populasi dalam penelitian ini adalah siswa siswi sebanyak 86 siswa siswi dengan menggunakan teknik sampling jenuh, maka jumlah sampel dalam penelitian ini sebanyak 86 responden diambil dari seluruh populasi dijadikan responden penelitian. Berdasarkan uji t Self Efficacy dengan nilai thitung > ttabel (2,821 > 1,988) dengan tingkat signifikan 0,006 < 0,05 kemudian variabel Locus Of Control diperoleh thitung > ttabel (3,724 > 1,988) dengan demikian dapat disimpulkan variabel Self Efficacy dan Locus Of Control secara parsial berpengaruh positif dan signifikan terhadap minat berwirausaha Mahasiswa Fakultas Hukum Universitas Amir Hamzah Medan. Nilai Fhitung > Ftabel (33,664 > 3,11) dengan sig 0,000 < 0,05 menunjukkan Ho ditolak dan Ha diterima. Sehingga, dapat disimpulkan bahwa variabel Self Efficacy dan Locus Of Control secara bersama-sama berpengaruh positif dan signifikan terhadap minat berwirausaha Mahasiswa Fakultas Hukum Universitas Amir Hamzah Medan. Koefisien determinasi (KD) = R2 X 100%, sehingga diperoleh KD = 0,435%. Angka tersebut menunjukkan bahwa sebesar 43,5% Keputusan minat berwirausaha (variabel terikat) dapat dijelaskan oleh variabel Self Efficacy dan Locus Of Control. Sisanya sebesar 56,5% dipengaruhi oleh faktor-faktor lain yang tidak dijelaskan dalam penelitian ini.
Co-Authors Ahmad Fadlan Akbar, Agasi Alfifto Alfifto Alkadri, Ridho Aramita, Finta Ayu, Annisa Rizky Azzura, Dinda Brata S, M Bripma Butar-Butar, Radot Rinaldi Cahyati, Putri Farah Damansyah, Muthya Rahmi Fadlan, Ahmad Fahrezi Saragih, Reynaldi Hasman, Haryaji Catur Putera Hery Syahrial Ida Royani Irza, Novia Aishwarya Khairunnisak, Khairunnisak Kurniawan, Muhammad Taufan Mulia Utama, Amrin Muthya Rahmi Darmansyah Nasution, Natasya Sanika Putri Nuri Aslami Putri, Annisa Listia Riza Fanny Meutia Rizki, Muhammad Rafif Rizky Vita Losi Sabrina, Hesti SE, Alfifto Sinaga, Radika Siregar, Taufik Hidayah Sri Wahyuningsih Tanjung, Jully Angreani Tanjung, Sania Tarigan, Eka Dewi Setia