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Journal : Literasi: Jurnal Pengabdian Masyarakat dan Inovasi

Penguatan Program Reseller Guna Meningkatkan Penjualan Pada Usaha Rumahan Produk Olahan Ikan Bandeng Indah Sulistyowati, Rini; Souisa, Johanis; Januarta, Ganda
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 5 No 1 (2025)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v5i1.1737

Abstract

In Indonesia, small businesses from year to year are increasingly diverse in product goods including clothing, handicrafts, regional specialty products, the most significant of which are food and beverage products. Food and beverages are processed from various basic ingredients, one of which is fish.One of the home business actors in Semarang engaged in the field of milkfish processing. The owner is Mrs. Kurniawati who has a milkfish processing business and already has several resellers but has not optimally or maximally provided a sustainable sales contribution.The current service will involve counseling related to strengthening resellers so that it is hoped that it can increase sales routinely and reach more areas.
Literasi Asuransi Guna Mengoptimalkan Kewirausahaan Indah Sulistyowati , Rini; Januarta, Ganda; Moeljono, Moeljono; Souisa, Johanis
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 5 No 2 (2025)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v5i2.1929

Abstract

Entrepreneurship is a key driver of the local economy. Businesses, particularly those in the micro, small, and medium enterprises (MSMEs) sector, play a crucial role in creating jobs, increasing family incomes, and driving local economic growth. However, despite this significant potential, many businesses still face various risks that can hinder or even halt their operations, such as fire, loss of goods, accidents, or health problems.MSMEs remain relatively low aware of the importance of protecting their businesses through insurance. Many don't understand the benefits of insurance, consider it an additional burden, or aren't even aware that affordable insurance products specifically designed for small businesses exist. This leaves MSMEs highly vulnerable to unexpected risks that can result in significant losses, both financially and operationally.Through this community service activity held in Kemijen Village, East Semarang, we strive to provide insight and knowledge to MSMEs, the general public, and business owners so they have adequate insurance literacy. This activity helps the community understand the basic concepts of insurance, the types of insurance available, and the benefits they can obtain. With better knowledge, the community will be wiser in managing their finances and can consider insurance as part of their family's financial planning