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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
ANALISIS PENGARUH SELFIE PADA PROSES PENGAMBILAN KEPUTUSAN PELANGGAN BERBASIS AISAS Faisal Sa'ban; Salamatun Asakdiyah; Zunan Setiawan; Fitroh Adhilla; Agus Siswanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1033

Abstract

This study examines and analyzes the effect of the selfie promotion method on the customer's decision-making process using the AISAS model. Data were assessed and analyzed using PLS-SEM modeling. The results show that the AISAS model with selfie promotion produces better in-sample predictions (model selection criteria). This study is important to understand the effect of advertising-supported selfie promotion on decision-making processes and provide insight into how companies can leverage advances in communication technology to drive selfie-driven behavior promoting innovative and competitive products. Assessment of the effect of selfie promotional advertisements on the decision-making process using PLS-SEM and model selection criteria for articulating the relevance of selfies as a promotional tool.
ANTESEDEN DAN KONSEKUENSI PENGKREASIAN NILAI WISATAWAN DOMESTIK DI INDONESIA BERBASIS PEMODELAN PLS-SEM Devita Sari; Purwoko Purwoko; Fitroh Adhilla; Zunan Setiawan; Aftoni Sutanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1035

Abstract

This study examines and analyzes the joy, love and positive surprise models, on consumers' intention to co-create value and visit. The research was conducted using an online survey which was distributed to the target respondents. Data analysis was carried out using PLS SEM through SMART PLS software Version 3.3.2. The findings of this study offer several interesting managerial implications, providing meaningful implications for business practitioners and destination marketers to drive tourist emotions and intentions to create shared value effectively. In particular, it will motivate travelers to engage more in conversations about the destination and stimulate their positive emotions, including joy, love and positive surprise. Such emotional states and experiences are likely to produce favorable responses as postulated by the SOR model. In addition, practitioners can also offer gifts to tourists who share useful information that helps other tourists to visit the destination.
ANTESEDEN NIAT PEMBELIAN PADA PRODUK PREMIUM PERHIASAN MUTIARA BERBASIS ONLINE STORE Intan Hidayah; Aftoni Sutanto; Purwoko Purwoko; Zunan Setiawan; Fitroh Adhilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1037

Abstract

This study examines customer value perception models including product quality, service quality, innovation, price and store image. How to understand the relationship between antecedents purchase intention online store by testing the relationship using PLS SEM. This study design collects 207 respondents which can be used through on linesurvey. Partial least squares structural equation modeling method (PLS-SEM) was carried out to validate the proposed hypothesis. The results showed that the perceived values inonline store dangenerally each motivates purchase intention. Furthermore, the findings of this study provide several important theoretical and practical implications for based marketing strategies online store.
EFEKTIVITAS PENGELOLAAN BMN DENGAN APLIKASI SIMAK-BMN DI LINGKUNGAN POLTEKKES KEMENKES YOGYAKARTA Nuswantarina Patriani; Daris Yulianto; Arif Kuncoro Dwi Putranto; Mohammad Kus Yunanto; Fitroh Adhilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1202

Abstract

This study aims to determine the effectiveness of the management and accountability of State Property (BMN) which is an integral part of the management and accountability of State finances by using the SIMAK - BMN application in the Poltekkes Kemenkes Yogyakarta. The method used in this research is descriptive qualitative. Data obtained through documentation, observation, and interviews. Interviews were conducted with 11 key informants. The techniques used in analyzing the research data are data collection, data reduction, and data presentation.The results showed that the management of BMN with the SIMAK – BMN application was quite effective, which was measured through 3 indicators with each indicator consisting of 2 sub indicators and 3 supporting and inhibiting factors. The conclusions from each of these indicators and factors are as follows: 1) timely reporting and good and correct BMN administration, 2) BMN management according to the procedures and socialization of SIMAK - BMN applications have been carried out, 3) HR procurement and filling have been carried out. according to qualifications, assessment of factors 1) technically facilitates the administration of BMN, 2) operationally easy to handle, 3) economically it does not require new and paperless equipment.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Alfina Zsazsa Naqiya Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Setyawan, Rai Rake Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan