Article Per Year (5 Year)
p-Index From 2020 - 2025
5.732
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Laa Maisyir Jurnal Ekonomi Islam Jurnal EMT KITA Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL MANAJEMEN BISNIS Jurnal Tabarru': Islamic Banking and Finance EKUITAS (Jurnal Ekonomi dan Keuangan) Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Equity: Jurnal Ekonomi Jurnal Ilmiah Publika Journal of Islamic Economics and Finance Studies Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ekonomi Syariah Pelita Bangsa International Journal of Educational Review, Law And Social Sciences (IJERLAS) Indonesian Journal of Innovation Studies ProBisnis : Jurnal Manajemen Jurnal Ilmiah Mahasiswa Raushan Fikr Balance : Jurnal Akuntansi dan Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Moneter : Jurnal Keuangan dan Perbankan Regress: Journal of Economics & Management Jurnal Informatika Ekonomi Bisnis Jurnal Nirta: Studi Inovasi Journal of Finance and Islamic Banking JIEP: Jurnal Ilmu Ekonomi dan Pembangunan As-Syirkah: Islamic Economic & Financial Journal
Imsar
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Pengaruh Merek Dagang dan Negara Asal (County of Origin) terhadap Sikap Konsumen dalam Memilih Produk Handphone Putri, Helva Diansyah; Imsar
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.245 KB) | DOI: 10.37034/infeb.v5i2.280

Abstract

Consumer attitudes are closely related to the purchase of a product, a brand that becomes a product identity is very influential on the image of the brand. This study aims to determine the effect of brands and also country of origin on consumer attitudes in choosing handphone products for students of the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU). The population in this study was 1,128 people and a sample of 93 FEBI students in class 2019. The technique used in this study was a random sampling technique. And the data analysis uses multiple linear regression, but before carrying out the regression it is necessary to test between variables using the classic assumption test, then do the t test and f test to find out whether there is influence of trademarks and country of origin on consumer attitudes in choosing handphone products. In this study, the results of multiple linear regression analysis contained in the coefficient of determination table can be seen that the R Square is 0.729 or 72.9%. This means that 72.9% of the independent variables (trademarks and country of origin) affect the dependent variable (consumer attitudes). In this research, trademarks have a more significant effect on explaning the dependent variabel (consumer attitude) compared to the country of origin, this is because trademarks are the most important thing that consumers will see in choosing the product they want or need.
Co-Authors Abdillah, Prayugo Ali Adinda Agung Ramadhan Trapoltanta Pratama Ahmadi Bi Rahmani Andri Soemitra Andri Soemitra Arifianti, Sari Maharani Arifin Fauzi Lubis atika AYU LESTARI Bi Rahmani, Nur Ahmadi Dahlianti, Hervina Dewi, Risna Endang Kurniawati, Endang Franaya Al Arfa Franaya Al Arfa Harahap , Muhammad Ikhsan Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Haris Al Amin Hasibuan, Indah Triana Ibnu Habib Wahyudi Iffat, Muhammad Aidil Isna Khairani Isnaini Harahap Juliana Nasution Khairiah, Dian Laksamana Aru Sulaiman Marpaung, Taufik Arnanda Meha, Nurmala Lutfi Muhammad Lathief Ilhamy Nasution Muhammad Luis Muhammad Suip Muhammad Syukri Albani Nasution Nita, Nita Erdina Novan Wicaksana Nst, Mikayani Nurbaiti Nurlaila Nursyidah Nurul Jannah Purba, Ice Rahwani Putri, Helva Diansyah Rahmat Daim Harahap Rahmi Syahriza Rahmi Syahriza, Rahmi Ramadhani, Devi Ramadhani, Hafiz Aryo Ramadhani, Sri Riska Febrianti Aulia Ritonga, Khoirunnida Rizkie Ragilita Sahdila, Rizki Silaen, Lena Mardiana Silalahi, Purnama Ramadani Siregar, Khidir Sitakar, Enia Fadila Siti Aisyah Syahriza , Rahmi Syarbaini, Ahmad Muhaisin B Tambunan, Khairina Veri Ferdiansyah Wildan Izzaty Yasirwan