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All Journal Jurnal Ilmiah Komunikasi Makna PROSIDING SEMINAR NASIONAL Jurnal Ilmu Farmasi dan Farmasi Klinik (Journal of Pharmaceutical Science and Clinical Pharmacy) WARTA Jurnal Manajemen Pendidikan (JMP) As-Salam: Jurnal Studi Hukum Islam & Pendidikan urnal Interaksi: Jurnal Ilmu Komunikasi MEDIALOG: Jurnal Ilmu Komunikasi JSAI (Journal Scientific and Applied Informatics) Just TI (Jurnal Sains Terapan Teknologi Informasi) Sustainable: Jurnal Kajian Mutu Pendidikan Jurnal Komunikasi Islam Jurnal Egaliter Proceeding Muhammadiyah International Public Health and Medicine Conference Literacy : International Scientific Journals of Social, Education, Humanities Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Warta LPM Jurnal Netnografi Komunikasi Al-Zayn: Jurnal Ilmu Sosial & Hukum Indonesia Journal of Engineering and Education Technology (IJEET) Jurnal Tumbuhan Obat Indonesia Jurnal Media Akademik (JMA) Jurnal Riset Sistem Informasi Proceedings of Jogjakarta Communication Conference (JCC)
Agus Triyono
STMIK Jakarta STI&K
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Proceedings of Jogjakarta Communication Conference (JCC)

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The Social Marketing Strategy of Solo Bersih Community in Creating Public Awareness of Managing Waste Fathika Azzahra; Agus Triyono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Environmental change and lack of waste management efforts now become crucial issues that often go unnoticed and can be fatal to society. The existence of Solo Bersih Community (KSB) is a non-profit organization that emerged with a movement to create concern for the environment and waste in Solo City (Surakarta) to bring a change in people's behavior for the better. This study aims to determine the application of social marketing by KSB. This research is also supported by social marketing theory, conducted qualitatively descriptive with case study method. The main data obtained from the study were sourced from interviews and observations. A literature study was conducted to find supporting data. This research resulted in findings of four important points that become a benchmark for the success of KSB’s social marketing, including the implementation of persuasive activities in campaigning public awareness, applying four levels of communication approach to target adopters in delivering campaign messages and building strong community representatives, the role of stakeholders in collaborating on program implementation, and sufficient access to information media as a transmission channel for delivering messages to the public. KSB also optimizes four communication strategies, namely redundancy, canalizing, informative, and educative. It can be concluded that social marketing in a community is the key to changing people's behavior if it can be applied with effective communication strategies.
Analysis of Instagram Social Media Management in @Hutanpinuslimpakuwuss Account on the Development of Limpakuwus Forest Tourism Object Nurandini, Syifa; Agus Triyono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The use of Instagram social media has increased to the private level, such as Nature Tourism which has visitors with the characteristics of finding out all Nature Tourism information through Instagram. Therefore, it is necessary to manage social media content to become a means of communication between the company and its audience. This research uses interactive analysis of Miles and Huberman. The theory used is The Circular Model of Some by Regina Luttrell in her book Social Media How to Engage, Share, and Connect. This research method is descriptive with a qualitative approach. Data collection techniques are observation and interviews with key informants, namely the management team of tourism social media and the informant is the head of the social media management team. This research uses source triangulation for data validity techniques. The results show that managing Instagram content starts with understanding the purpose of using social media and addressing issues on content posted by tourism. The optimize aspect includes time, content analysis, and understanding of Instagram branding strategies. The management aspect is done by creating a posting schedule, and management control is used to assess and be responsible for the management of the company. In the engage aspect, establishing a good relationship with the online community (followers) to get Instagram exposure on the content created.
Co-Authors Abdullah Ardi Agus Ulinuha Ahmad Rofiq Hakim Alex Irawan Trianto Alfiyyah, Siti Amaliyah, Anita Andi Suhendi Aragar Putri Aris Krisdiyanto Ariyanto, Januar Arni Ernawati Arya Ningsih Azalia Indra Pinastika Bintang Tmur BUDI UTOMO Danang Ardianto Danang Ardiyanto Dika Sulmadianti Enggar Wijayanti Fajar Novianto Fathika Azzahra Fitriah Handayani FX Sumarja Hadis Akbari Haikal, Muhammad Haikal Zaki HS Tisnanta Ibrahim Indrayani, Heni IRWANSYAH Irwansyah Irwansyah Karyo Budi Utomo Lutfiana Allisa Mariyatul Qibtiyah Muhammad Bagus Muhammad Edy Nurtamam Muhtadi - Mukhamad Syamsu Nur Hidayat Munaya Fauziah Nadia Itona Siregar Nasruddin Nasruddin Noor Alam Hadiwijaya Nurandini, Syifa Nurkolis Nurkolis, Nurkolis Peristiwan Ridha Peristiwan Ridha Widhi Astana PR Widhi Astana Pulung Bagaskoro Rahmat Perdana Rasuanto Rara, Umi Azzahra Rasiman Rasiman Rika E. Butarbutar Rusmawan Satria Prayoga Satriya, Candra Yudha Siti Aisyah Susanna Susanna Sutarto Sutarto Tomi Apra Santosa Tri Satriawansyah Triana Srisantyorini Ulfa Fitriani Ulfatun Nisa Wahyuni Eka Sari Wiwid Suryono Yhunike Widiya Pratama Zuraida Zulkarnain