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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Seminar Nasional Aplikasi Teknologi Informasi (SNATI) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Al-Ijtima`i: International Journal of Government and Social Science Jurnal Ilmiah Ekonomi Islam JURNAL PENDIDIKAN TAMBUSAI Spatial : Wahana Komunikasi dan Informasi Geografi JUSIM (Jurnal Sistem Informasi Musirawas) Jurnal Pendidikan dan Konseling Jurnal Pembelajaran dan Biologi Nukleus Perdikan: Journal of Community Engagement Aksara: Jurnal Ilmu Pendidikan Nonformal Oeconomicus Journal of Economics Indonesian Journal of Islamic Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Dinamika Jurnal Ekonomi dan Bisnis Journal of Student Research Transformasi: Journal of Economics and Business Management Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Bisnis Kolega Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat Geographica: Science and Education Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Journal of Demography, Etnography, and Social Transformation Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Sains Student Research Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekuilibrium
Ahmad Syukron Prasaja
UIN Sulthan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Dinamika

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PENGARUH SUPPORTING ENVIRONMENTAL PROTECTION DAN GREEN IDENTIFICATION PRODUCT TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA MAHASISWA Baso Agus Salim; Agustina Mutia; Ahmad Syukron Prasaja
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.378

Abstract

The primary concern of society today is the increasing amount of plastic waste. Indonesia is facing a serious problem in handling this waste, primarily due to its growing population. Indonesians tend to heavily rely on plastic products in their daily lives, and this plastic usage contributes to the rising amount of plastic waste. This highlights a significant issue in maintaining environmental sustainability in Indonesia, particularly in the province of Jambi. As the vanguard of environmental conservation efforts, students must possess awareness in safeguarding the environment. Environmental issues become even more worrisome when society cannot change its behavior to improve the situation. Therefore, there is a need to enhance supporting environmental protection as an effort to provide environmental protection and use environmentally friendly products known as green products. This research aims to determine and analyze the influence of supporting environmental protection and green product identification on the purchasing decisions of green products. The data collection method used is quantitative, with data analysis through the Determinant Coefficient test. A sample of 97 respondents was selected using the Stratified Random Sampling technique. This study employs statistical analysis. The simultaneous results of the research indicate that both supporting environmental protection and green product identification have a positive and significant influence on purchasing decisions. The coefficient of determination calculation shows that the variables supporting environmental protection and green product identification collectively influence 50.1% of the outcome, while the remaining 49.9% is affected by variables outside the scope of this study.
Co-Authors A.A Miftah Ade Irma Triani Agus Sugiarto Agus Supriadi Agustina Mutia Ahmad Syahrizal Ali, Asrul Ambok Pangiuk Andika Andika Annisa Putri Arsa Arsa As’ad Isma Baso Agus Salim Bayu Kurniawan Cambera, Aditya Duta Darma Putra Dessy Anggraini Dewi Rukanti Diki Pernandes Diky Al Khalidy Dini Nurisma Efni Anita Efni Anita Eja Armaz Hardi Eni Febriyanti Eni Febriyanti Eni Febriyanti Erdani, Risky Olivia Evi Widi Astuti Fani Kurniawan Fauzan Ramli Galu Parwati Habriyanto Habriyanto Habriyanto Habriyanto Habriyanto Habriyanto Habriyanto Handika, Bayu Hansen Rusliani Hansen Rusliani Harianto, Dodi Hendra Gunawan Huda, Imam Arifa’illah Syaiful Indra Septiawan Iwansyah Iwansyah Iwansyah, Iwansyah Jumiati Jumiati Junun Sartohadi Kiki Deliyani Lia Anjeli Linta Kristiana Lizar, Wilius M. Nazori M. Salman Alfarisi, M. Salman M. Taufik Ridho M.Firmansyah Manurung, Aini Qomariah Maulana, M. Fadhli Mayeza, Zalwa Mellya Embun Baining Miftahul Jannah Mubarak, Fadhlul Muhadan Nurvianto Muhamad Subhan Muhammad Aldi, Muhammad Muhammad Arif Muhammad Arif Muhammad Habibullah Muhammad Khairul Mustajab, Muhammad N Nurvaizah Nazori, Nazori Nirmala Dara Yuningsih Nita Andriani Nita Andriani Nora Rahmayani Novi Mubyarto Nur Indah Wulan Nurfadilah Nurfadilah Nurfitri Martaliah Nurniswah, Nurniswah Nusyirwan Nusyirwan Putri, RTS Nadia Rosanti R. Rijanta Ragil Pangestu Rahma, Sri Rati Purnama Sari Restiana Restiana Reza Safira Nabilla Reza Safira Nabilla Rika Andriani Rimawan Pradiptyo Riri Oktari Ulma Risky Olivia Erdani Rizki Kurniawan Rosalina Kumalawati saputra Saputra, M. Arif Januarda Seftiawan Samsu Rijal Setiyani Setiyani Sowando, M Alif Sri Rahma Sulistiono, Agus Sundara, Vinny Yuliani Susi Fita Sari Syaiful Huda, Imam Arifa'illah Tiara Oktaliana Titin Agustin Nengsih Usdeldi Usdeldi, Usdeldi USWATUN HASANAH Wilius Lizar Yufi Saputra Zakia Gigih